HubSpot Service Hub vs. Intercom vs. ServiceNow Knowledge Management Comparison


HubSpot Service Hub HubSpot	Intercom	ServiceNow Knowledge Management ServiceNow	+
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			Related Products HubSpot CRM HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes. 25,028 Ratings Visit Website Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 7,600 Ratings Visit Website Pylon Pylon is an All-in-one B2B Support Platform for modern B2B businesses. We bring together everything a post-sales teams team needs including a ticketing system, B2B omnichannel integrations (Slack Connect, Microsoft Teams), modern chat widget, knowledge base, AI support bot, account management, customer marketing, and more. The support system for B2B companies. Allow your customers to get support wherever they'd like and enable multiple support tiers. Let AI draft support articles for you based on your issue resolutions. Use Triggers to codify business processes and workflows, and create Macros to streamline common responses. Broadcast new features, newsletters, and more to your customers and track engagement. A dedicated place to store, track, and organize all customer data. A shared view to give your stakeholders visibility into their team's active issues. If you use or want Slack for customer support, we should talk. Our Slack power users average 180+ customer channels 58 Ratings Visit Website ManageEngine ServiceDesk Plus Best in class online service desk software. Offer your customers world-class services with ServiceDesk Plus Cloud, the easy-to-use SaaS service desk software from ManageEngine, the IT management division of Zoho. Track and manage IT tickets efficiently, resolve issues faster, and ensure end-user satisfaction with the cloud-based IT ticketing system used by over 100,000 IT service desks worldwide. Manage the complete life cycle of IT incidents, problems, changes, and projects with out of the box ITIL workflows. Create support SLAs, define escalation levels, and ensure compliance. Automate ticket dispatch, categorization, classification, and assignment based on predefined business rules, and set up notifications and alerts for timely ticket resolution. Reduce walk ins and unnecessary tickets by giving your users more control. Enable end users to access IT services through your service catalog in the self-service portal. Help users create and track tickets and search for solutions. 1,649 Ratings Visit Website Podium Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales. 2,054 Ratings Visit Website Sendbird Sendbird is the omnichannel AI agent platform enterprises choose to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Combining omnichannel AI and a battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Sendbird’s AI-powered customer service platform helps businesses deliver scalable, omnichannel support through intelligent AI agents. These agents work seamlessly across channels like mobile apps, web, SMS, and social media, providing instant and proactive assistance to customers 24/7. With the ability to integrate into existing customer support tools, the platform enhances resolution rates, reduces response times, and improves customer experience by offering a unified view of all interactions. 139 Ratings Visit Website NinjaOne NinjaOne automates the hardest parts of IT, delivering visibility, security, and control over all endpoints for more than 20,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. The company seamlessly integrates with a wide range of IT and security technologies. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. 3,472 Ratings Visit Website Birdeye irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR. 4,425 Ratings Visit Website kama DEI kama.ai is a Responsible AI Agent platform that blends knowledge graph AI with advanced generative models for trustworthy Hybrid AI Agents. It empowers industries such as finance, education, healthcare, and Indigenous services with culturally aware, ethical, and accurate AI. By incorporating human governed-in-advance processes and information, kama.ai lowers the barriers for enterprise AI Agent adoption, making sure organizations gain efficiency without risking reliability and reputation. Our Virtual Agents support your organization over website chat interfaces, Facebook Messenger, smart speakers, or from within mobile applications. Ultimately, we get the right information, to the right people, at the right time. That increases client engagement, 24x7, and builds your brand's credibility, trust, and loyalty. When it’s got be right, it’s got to be kama.ai. 8 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 2,989 Ratings Visit Website
About Customer service software that builds organization and efficiency into your customer service team. Start providing better customer service right now with Service Hub. Service Hub™ has all the tools you need to delight customers at scale. You’ll give them an extraordinary and efficient experience with your company, help them help themselves, and build a base of happy customers who advocate for your business. Deliver organized customer service that gives efficient help and complete answers. Customers don’t care about the internal structure of your company. They just want help. When your teams are cut off from each other, you create friction and confusion for your customers. With the tools in Service Hub™, you can finally build a frictionless customer experience. This starts with the Conversations inbox, which brings all your communication channels — email inboxes, live chat, forms, Facebook messenger, and more — together into one universal inbox.	About Intercom is an AI-first customer service platform that enables businesses to deliver personalized and efficient customer support across multiple channels. Founded in 2011, the company offers a comprehensive suite of tools, including the Fin AI Agent, which provides instant, accurate answers to customer inquiries 24/7. Intercom's platform also features AI Copilot, assisting support agents with real-time solutions, and AI Analyst, offering insights and recommendations for support leaders. Trusted by over 25,000 global organizations, including Atlassian, Amazon, and Microsoft, Intercom facilitates over 500 million messages per month, enhancing customer interactions and support efficiency. Headquartered in San Francisco, with offices in Chicago, Dublin, Sydney, and London, Intercom continues to innovate in the customer service industry.	About Increase self-service rates for customers and employees—and boost agent productivity with contextual knowledge, driven by machine learning. Integration with Service Portal. Expose available knowledge through the Service Portal and allow customers and employees to search, browse, and view articles from their desktop or mobile device. Knowledge demand insights. Improve self‑service and case resolution by automatically identifying and visualizing knowledge gaps using machine learning and assigning gaps to authors for resolution. In-context knowledge creation. Increase knowledge relevancy by empowering agents and employees to capture knowledge articles in context during work processes, such as case or incident management. Use machine learning to automatically identify and visualize knowledge gaps for assignment.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies of all sizes that want to provide better customer service and support	Audience Intercom targets businesses of all sizes seeking AI-powered customer support solutions to enhance customer engagement, streamline communication, and improve service efficiency across multiple channels	Audience Teams looking to increase self-service rates for customers and employees
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $50 per user per month Free Version Free Trial	Pricing $29/seat/month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 5.0 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 4.7 / 5 ease 4.8 / 5 features 4.7 / 5 design 5.0 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information HubSpot Founded: 2006 United States www.hubspot.com	Company Information Intercom Founded: 2011 United States www.intercom.com	Company Information ServiceNow Founded: 2004 United States www.servicenow.com/products/knowledge-management.html
Alternatives Zendesk	Alternatives Zendesk	Alternatives SAP Knowledge Central SAP
Tidio	Sendbird	EV Self Help EasyVista
Intercom	Pylon	MindTouch
HubSpot CRM HubSpot	ThinkOwl	Cleverly.ai
HubSpot Customer Platform HubSpot View All	IBM watsonx Assistant IBM View All	livepro View All
Categories Conversational Support Customer Feedback Customer Self-Service Customer Service Customer Success Help Desk Live Chat Sentiment Analysis Service Request Management	Categories AI Agent Builders AI Agents AI Customer Service Conversational Commerce Conversational Marketing Conversational Support Customer Experience Customer Self-Service Customer Service Email Marketing Experience Management Help Desk ITSM Live Chat Marketing Automation	Categories Knowledge Management
Show More Features Customer Service Features Alerts / Escalation Appointment Management Call Center Management Email Management Knowledge Base Live Chat Performance Metrics Queue Management Self Service Portal Social Media Integration Surveys & Feedback Virtual Assistant Workflow Management Customer Success Features Account Alerts Account Management Communication Management Customer Engagement Customer Lifecycle Management Health Score Onboarding Revenue Management Usage Tracking / Analytics Win / Loss Analysis Help Desk Features Alerts / Escalation Automated Routing Community Forums Customizable Branding Document Storage Email Integration Incident Management Interaction Tracking IT Asset Management Knowledge Base Known Issue Management Live Chat Multi-Channel Communication Multiple Brands / Products Network Monitoring Real-time Chat Self Service Portal Service Level Agreement (SLA) Management Ticket Management Live Chat Features Canned Responses Customizable Branding Geo Targeting Offline Form Proactive Chat Screen Sharing Third Party Integration Transfers / Routing Website Visitor Tracking	Show More Features Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Service Features Alerts / Escalation Appointment Management Call Center Management Email Management Knowledge Base Live Chat Performance Metrics Queue Management Self Service Portal Social Media Integration Surveys & Feedback Virtual Assistant Workflow Management Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Experience Management Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Live Chat Features Canned Responses Customizable Branding Geo Targeting Offline Form Proactive Chat Screen Sharing Third Party Integration Transfers / Routing Website Visitor Tracking Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking	Show More Features Knowledge Management Features Artificial Intelligence (AI) Cataloging / Categorization Collaboration Content Management Decision Tree Discussion Boards Full Text Search Knowledge Base Management Self Service Portal
Integrations Alma SIS Caffeinated CX Cynoia EngageBay FUSION Firmnav GrowthScore Kinective Bridge LearnWorlds Maqsam O-mega Ply Radiance Labs Salesforce SaveMyLeads Selly ERP Synerise Versori Wombot Zendesk Show More Integrations View All 79 Integrations	Integrations Alma SIS Caffeinated CX Cynoia EngageBay FUSION Firmnav GrowthScore Kinective Bridge LearnWorlds Maqsam O-mega Ply Radiance Labs Salesforce SaveMyLeads Selly ERP Synerise Versori Wombot Zendesk Show More Integrations View All 836 Integrations	Integrations Alma SIS Caffeinated CX Cynoia EngageBay FUSION Firmnav GrowthScore Kinective Bridge LearnWorlds Maqsam O-mega Ply Radiance Labs Salesforce SaveMyLeads Selly ERP Synerise Versori Wombot Zendesk Show More Integrations View All 1 Integration
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