Heap vs. Upstack Data Comparison


Heap Contentsquare 5.0 out of 5 stars	Upstack Data	+	+
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		Related Products Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 4.7 out of 5 stars 7 Ratings Visit Website for Code-Cube.io TIMi The most efficient, sovereign & unified "on-premise" data platform available today. Think about the Azure data platform, but on steroids and 100% Sovereign. TIMi is an ethical solution: Zero Lock-In: We gain your trust through exceptional performance and service, not artificial vendor lock-in Fair price & No hidden fees & No price hikes TIMi is a leader in these fields: Data Preparation/ETL/BPA/BPM/ESB - automate the most complex tasks without code - Connect to everything: Sharepoint, SAP, Salesforce, Facebook, GAds, etc. BigData - 1 TIMi-server is faster than 267 Spark-servers - Process any volumetry at negligible infrastructure cost. Process billions of rows in a matter of seconds on a standard 2K€ server. - manage peta-byte Data Lakes AI/ML: We invented the 1st Auto-ML tool in 2007 TIMi is a horizontal solution used in any industry: Manufacturing, Telecoms, Banks, Supermarket chains, Defense, Gov. Also available in EU-hosted sovereign cloud. 4.9 out of 5 stars 68 Ratings Visit Website for TIMi MikMak MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth 4.5 out of 5 stars 85 Ratings Visit Website for MikMak Grafana Cloud Grafana Labs delivers the leading AI-powered observability platform, built around Grafana—the world’s most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Observability Platforms (3x) and furthest in Completeness of Vision (2025, 2026), Grafana Labs supports more than 25 million users and thousands of organizations, from startups to the Fortune 500. Grafana Cloud is the open observability cloud, built on open source, open standards, and open ecosystems. Powered by the LGTM stack—Grafana (visualization), Mimir (metrics), Loki (logs) & Tempo (traces)—it unifies telemetry in one platform for full-stack visibility across applications, infrastructure, and digital experiences. With the AI-powered Grafana Assistant and Adaptive Telemetry suite, teams detect and resolve issues faster, reduce wasteful telemetry spend, and gain real-time insights to ensure reliability. Native OTel support and 100s of integrations mean you can plug in existing tools & data sources. 4.5 out of 5 stars 861 Ratings Visit Website for Grafana Cloud TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 4.7 out of 5 stars 89 Ratings Visit Website for TrafficGuard CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 4.5 out of 5 stars 939 Ratings Visit Website for CTM FirstPromoter Affiliate, influencer & referral management software in one platform. Connect your billing, set commission rules and launch same day. We integrate natively with Stripe, Paddle, Chargebee, Recurly, and Braintree. Every billing event flows through: upgrades, downgrades, renewals, refunds, and cancellations each adjust commissions automatically, so payouts always match revenue. Payouts can run fully auto-managed, or in bulk via PayPal and Wise. Tax forms (W-9/W-8BEN) are collected before money moves and invoices are generated on every payout, cutting out most of the admin that normally comes with running a program. Your promoters work from a dashboard carrying your brand, with their links, coupon codes, and earnings in one place. On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed. 4.7 out of 5 stars 67 Ratings Visit Website for FirstPromoter Google Cloud BigQuery BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process. 4.5 out of 5 stars 2,027 Ratings Visit Website for Google Cloud BigQuery New Relic There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications. 4.5 out of 5 stars 2,941 Ratings Visit Website for New Relic Intellimas Intellimas is a highly configurable, low code solution with spreadsheet features. It allows you to build enterprise level, web apps that end users love. Intellimas is built for fast data entry, analytics, exception management, and easy retrieval of live data from other systems. The multi-level grid UI allows for a quick transition from spreadsheets. This comprehensive view, along with our form view, provide you with the flexibility to handle unlimited business processes. Intellimas is deployed on-premise or in the cloud. It features field level security, mass update capabilities, configurable alerts, integration tools, image viewing, and workflow management. Intellimas replaces mega-spreadsheets, custom solutions, and inefficient systems with repeatable processes, one version of the truth, and the ability to adapt to a volatile business climate. Organizations typically implement Intellimas for one process and usually find several other use cases for it in a short period of time. 4.7 out of 5 stars 30 Ratings Visit Website for Intellimas
About Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.	About Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads. It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows. Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery. Built for Shopify brands · Plans from $249/mo · 21-day free trial · 60-day money-back guarantee.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and product teams seeking to optimize customer journeys, improve conversions, and gain deeper insights into user behavior through data-driven analytics	Audience Shopify brands, DTC brands, ECommerce owners, and B2B
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Not Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing $500.00/year Free Version Supported Free Trial Supported	Pricing $249/month Upstack Data Pricing Plans start at $249/mo. 21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime. Attribution — $249/mo Signal — $499/mo Attribution + Signal — $649/mo ✓Marketing performance dashboards ✓Multi-touch attribution ✓P&L and contribution margin reporting ✓Unlimited lookback ✓Channel attribution reporting ✓Unlimited custom dashboards ✓Clean event stream to your warehouse Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 3.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I enjoy Heap's ability to constantly and closely track traffic within our websites and the behavior of the users visiting them. Heap provides very useful, easy to understand and analyze data to identify and correct potential flaws or track modules that can be improved within our web pages. Cons The learning cave of this software is steep, and its configuration is not the easiest. However, it has excellent tutorials and an exceptional technical support team.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Contentsquare Founded: 2012 France www.heap.io	Company Information Upstack Data Founded: 2022 United States www.upstackdata.com
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Categories Business Intelligence Supported Conversion Tracking Supported Customer Journey Mapping Tools Supported Data Visualization Supported Digital Analytics Supported eCommerce Analytics Supported eCommerce Tools Supported Marketing Analytics Supported Marketing Attribution Supported Mobile App Optimization Supported Product Analytics Supported Reporting Supported Visual Feedback Supported Web Analytics Supported	Categories eCommerce Analytics Supported eCommerce Tools Supported Identity Resolution Supported Marketing Attribution Supported
Show More Features Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Not Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Supported Email Reports Not Supported Financial Reports Not Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Supported Scheduled / Automated Reports Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Not Supported User Interaction Tracking Supported	Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Not Supported
Integrations Apideck Supported Bing Not Supported DataUnlocker Supported Dopt Supported Freshpaint Supported Indent Supported Ketch Supported MetaRouter Supported Mode Supported Pinterest Ads Not Supported RudderStack Supported Scispot Supported Shift Supported Supaboard Supported TikTok Ads Not Supported VWO Testing Supported WordPress Not Supported Xplenty Supported Y42 Supported interviewing.io Supported Show More Integrations View All 69 Integrations	Integrations Apideck Not Supported Bing Supported DataUnlocker Not Supported Dopt Not Supported Freshpaint Not Supported Indent Not Supported Ketch Not Supported MetaRouter Not Supported Mode Not Supported Pinterest Ads Supported RudderStack Not Supported Scispot Not Supported Shift Not Supported Supaboard Not Supported TikTok Ads Supported VWO Testing Not Supported WordPress Supported Xplenty Not Supported Y42 Not Supported interviewing.io Not Supported Show More Integrations View All 11 Integrations
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