Funnel vs. Heap Comparison


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About Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.	About Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported
Audience All multi-channel e-commerce businesses, agencies and marketers	Audience Businesses and product teams seeking to optimize customer journeys, improve conversions, and gain deeper insights into user behavior through data-driven analytics
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199.00/month Standard - $299 per month Business- $449 per month Professional- $699 per month Enterprise- custom Free Version Supported Free Trial Supported	Pricing $500.00/year Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 3.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I enjoy Heap's ability to constantly and closely track traffic within our websites and the behavior of the users visiting them. Heap provides very useful, easy to understand and analyze data to identify and correct potential flaws or track modules that can be improved within our web pages. Cons The learning cave of this software is steep, and its configuration is not the easiest. However, it has excellent tutorials and an exceptional technical support team.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Funnel Founded: 2015 Sweden funnel.io	Company Information Contentsquare Founded: 2012 France www.heap.io
Alternatives Improvado	Alternatives Smartlook
Mortar MortarAI	Kubit
Adverity Adverity GmbH	Datadog
Kubit	Mixpanel
Funnelll View All	Adobe Analytics Adobe View All
Categories Business Intelligence Supported Data Management Supported Digital Analytics Supported Marketing Analytics Supported Marketing Attribution Supported User Research Supported Web Analytics Supported	Categories Business Intelligence Supported Conversion Tracking Supported Customer Journey Mapping Tools Supported Data Visualization Supported Digital Analytics Supported eCommerce Analytics Supported eCommerce Tools Supported Marketing Analytics Supported Marketing Attribution Supported Mobile App Optimization Supported Product Analytics Supported Reporting Supported Visual Feedback Supported Web Analytics Supported
Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Supported Profitability Analysis Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Not Supported	Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Not Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Supported Email Reports Not Supported Financial Reports Not Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Supported Scheduled / Automated Reports Not Supported
Integrations Indent Supported AdRoll Supported Aleph Not Supported Black Crow AI Not Supported Canopy Not Supported Cerebra Not Supported Dopt Not Supported Feathery Not Supported Iteratively Not Supported Kameleoon Not Supported Morphic Supported Motileo Not Supported Mozart Data Not Supported PeakCommerce Not Supported Pepperjam Supported Rambox Not Supported Redocly Not Supported Startdeliver Not Supported interviewing.io Not Supported Show More Integrations View All 9 Integrations	Integrations Indent Supported AdRoll Not Supported Aleph Supported Black Crow AI Supported Canopy Supported Cerebra Supported Dopt Supported Feathery Supported Iteratively Supported Kameleoon Supported Morphic Not Supported Motileo Supported Mozart Data Supported PeakCommerce Supported Pepperjam Not Supported Rambox Supported Redocly Supported Startdeliver Supported interviewing.io Supported Show More Integrations View All 68 Integrations
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