Fullstory vs. Indicative Comparison


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About Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.	About Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Product teams, Data teams, Engineering Teams,	Audience Marketers, Product Managers, Data Analysts
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Supported	Pricing $0.00 Standard, Free: -1 billion user actions or events per month -Full access to Indicative’s behavioral analysis platform -Unlimited user seats -Weekly webinar training with Indicative expert -Quick integration using Segment, mParticle, Snowplow or Indicative library -12 month data history -OAuth with Google -Email support Pro, $950/month Everything in Free plus: -Unlimited data history -Onboarding support with an Indicative Specialist -2 personalized training sessions with your data -Data export to Google BigQuery -User roles and permissions -Live chat support -Additional training packages available -Cancel anytime -API access for User Segments - Coming Soon! Enterprise, Custom Everything in Pro, plus: -> 1 billion user actions or events -Dedicated Customer Success Manager (CSM) -Priority access to tech support for troubleshooting -Hands on training and ongoing analytics consulting -Feature prioritization -Custom data sources and destinations -Custom Service Level Agreements (SLA) -Advanced analytics support -On site training -Single tenancy, on prem, and private cloud deployments -White labelling and custom domain -SAML-based single sign-on (SSO) -Annual or month-to-month contracts Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Fullstory Founded: 2012 United States www.fullstory.com	Company Information Indicative Founded: 2014 United States www.indicative.com
Alternatives Smartlook	Alternatives Mortar MortarAI
Mouseflow	Mixpanel
Pendo	Kubit
Hotjar	Fullstory
UserX View All	Smartlook View All
Categories Conversion Rate Optimization Supported Customer Data Platforms (CDP) Supported Customer Experience Supported Customer Feedback Supported Customer Journey Mapping Tools Supported Digital Analytics Supported eCommerce Analytics Supported Heatmap Supported Insight Engines Supported Mobile App Analytics Supported Mobile App Optimization Supported Product Analytics Supported Sentiment Analysis Supported Session Replay Supported User Research Supported UX Supported Web Analytics Supported Website Optimization Tools Supported	Categories Big Data Supported Business Intelligence Supported Customer Data Platforms (CDP) Supported Digital Analytics Supported Marketing Analytics Supported Mobile App Analytics Supported Product Analytics Supported Web Analytics Supported
Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Not Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Supported Customer Feedback Features Alerts / Notifications Not Supported Behavior Analytics Supported Bug Reports Not Supported Community Feedback Tools Not Supported Live Chat Not Supported Negative Feedback Management Not Supported Net Promoter Score (NPS) Not Supported Screenshot / Screen Capture Not Supported Surveys Not Supported User Testing Tools Not Supported Video Feedback Not Supported Visual Feedback Tools Not Supported Voice of the Customer (VoC) Not Supported Website Feedback Not Supported Heatmap Features Behavioral Mapping Supported Dashboard Not Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Session Replay Features Eye Tracking Not Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported UX Features Animation Not Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Not Supported Usability Testing Supported User Journeys Supported User Research Not Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Supported Link Management Supported Performance Metrics Supported Problem Area Alerts Supported	Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features Big Data Features Collaboration Not Supported Data Blends Not Supported Data Cleansing Not Supported Data Mining Not Supported Data Visualization Supported Data Warehousing Not Supported High Volume Processing Not Supported No-Code Sandbox Not Supported Predictive Analytics Not Supported Templates Not Supported Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported
Integrations Freshpaint Supported Salesforce Supported Segment Supported AccessOwl Supported BI Book Supported Blotout Supported Marker.io Supported Meltano Supported New Relic Supported Pendo Supported Productboard Supported Pylar Supported Redocly Supported RudderStack Not Supported SAP Store Supported Shopify Supported Stripe Not Supported Trello Supported Xplenty Supported Zendesk Supported Show More Integrations View All 70 Integrations	Integrations Freshpaint Supported Salesforce Supported Segment Supported AccessOwl Not Supported BI Book Not Supported Blotout Not Supported Marker.io Not Supported Meltano Not Supported New Relic Not Supported Pendo Not Supported Productboard Not Supported Pylar Not Supported Redocly Not Supported RudderStack Supported SAP Store Not Supported Shopify Not Supported Stripe Supported Trello Not Supported Xplenty Not Supported Zendesk Not Supported Show More Integrations View All 5 Integrations
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