Fullstory vs. Funnel Comparison


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About Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.	About Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Product teams, Data teams, Engineering Teams,	Audience All multi-channel e-commerce businesses, agencies and marketers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Supported	Pricing $199.00/month Standard - $299 per month Business- $449 per month Professional- $699 per month Enterprise- custom Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Fullstory Founded: 2012 United States www.fullstory.com	Company Information Funnel Founded: 2015 Sweden funnel.io
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Mouseflow	Mortar MortarAI
Pendo	Adverity Adverity GmbH
Hotjar	Kubit
WebMaxy Analyzer WebMaxy View All	Funnelll View All
Categories Conversion Rate Optimization Supported Customer Data Platforms (CDP) Supported Customer Experience Supported Customer Feedback Supported Customer Journey Mapping Tools Supported Digital Analytics Supported eCommerce Analytics Supported Heatmap Supported Insight Engines Supported Mobile App Analytics Supported Mobile App Optimization Supported Product Analytics Supported Sentiment Analysis Supported Session Replay Supported User Research Supported UX Supported Web Analytics Supported Website Optimization Tools Supported	Categories Business Intelligence Supported Data Management Supported Digital Analytics Supported Marketing Analytics Supported Marketing Attribution Supported User Research Supported Web Analytics Supported
Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Not Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Supported Customer Feedback Features Alerts / Notifications Not Supported Behavior Analytics Supported Bug Reports Not Supported Community Feedback Tools Not Supported Live Chat Not Supported Negative Feedback Management Not Supported Net Promoter Score (NPS) Not Supported Screenshot / Screen Capture Not Supported Surveys Not Supported User Testing Tools Not Supported Video Feedback Not Supported Visual Feedback Tools Not Supported Voice of the Customer (VoC) Not Supported Website Feedback Not Supported Heatmap Features Behavioral Mapping Supported Dashboard Not Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Session Replay Features Eye Tracking Not Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported UX Features Animation Not Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Not Supported Usability Testing Supported User Journeys Supported User Research Not Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Supported Link Management Supported Performance Metrics Supported Problem Area Alerts Supported	Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Not Supported Show More Features Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Supported Profitability Analysis Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported
Integrations Google Analytics Supported AdRoll Not Supported Chameleon Supported Freshpaint Supported Indent Not Supported Kademi Supported KonnectzIT Supported Mixpanel Supported New Relic Supported PathPilot Supported Pipedream Supported Product-Led Alliance Supported Salesforce Supported Segment Supported Singer Supported Unbounce Supported Varify.io Supported Versoly Supported Visually Supported Zendesk Supported Show More Integrations View All 71 Integrations	Integrations Google Analytics Supported AdRoll Supported Chameleon Not Supported Freshpaint Not Supported Indent Supported Kademi Not Supported KonnectzIT Not Supported Mixpanel Not Supported New Relic Not Supported PathPilot Not Supported Pipedream Not Supported Product-Led Alliance Not Supported Salesforce Not Supported Segment Not Supported Singer Not Supported Unbounce Not Supported Varify.io Not Supported Versoly Not Supported Visually Not Supported Zendesk Not Supported Show More Integrations View All 9 Integrations
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