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About

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. GA / Mixpanel designed for web3. Formo's platform sifts through fragmented web2 and web3 data to present a unified view of your users and product health, empowering you to build products people want. Formo allows you to monitor and analyze the end-to-end user journey, from engagement on offchain channels to the final conversion onchain. 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet, transactions, volume, and retention.

About

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Startups, product teams, and marketing teams in DeFi

Audience

Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free Version Supported
Free Trial Supported

Pricing

$89 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Pros & Cons from Real Users

Pros

  • I love the direction Formo is taking. Creating and verifying respondents through surveys is extremely easy and the data is presented clearly, which my teams find valuable.

Cons

  • Need some advanced features like branching or more field types.

Pros & Cons from Real Users

Pros

  • The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.
  • Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.
  • This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.
  • We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.
  • Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.

Cons

  • Mixpanel has no built-in guides to help solve problems without contacting support.
  • The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.
  • We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.
  • Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.
  • One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Formo
Founded: 2024
formo.so

Company Information

Mixpanel
Founded: 2009
United States
mixpanel.com

Alternatives

Alternatives

Segment

Segment

Twilio

Categories

Product Analytics Supported
Web3 Supported

Categories

Product Analytics Features

Attribution Supported
Automatic Data Capture Supported
Churn Reporting Supported
Customer Feedback Collection Supported
Customer Guidance Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Supported
Data Labeling Supported
Product Engagement Scoring Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
User Segmentation Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Supported

Customer Engagement Features

Analytics Supported
Churn Management Supported
Communication Management Supported
Community Management Supported
Content Syndication Not Supported
Feedback Collection Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Customer Journey Mapping Tools Features

Action Management Not Supported
Attribution Modeling Not Supported
Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Not Supported
Templates Not Supported

Data Analysis Features

Data Discovery Not Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Not Supported
Text Analytics Not Supported

Machine Learning Features

Deep Learning Not Supported
ML Algorithm Library Supported
Model Training Supported
Natural Language Processing (NLP) Not Supported
Predictive Modeling Supported
Statistical / Mathematical Tools Supported
Templates Not Supported
Visualization Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Not Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Not Supported
Uninstall Tracking Not Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Not Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Product Management Features

Collaboration Supported
Feedback Collection Not Supported
Idea Management Supported
Milestone Tracking Supported
Prioritization Supported
Product Roadmapping Supported
Release Management Not Supported
Requirements Management Not Supported
Resource Management Supported
Workflow Management Not Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Not Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported
User Interaction Tracking Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Supported

Integrations

Ambit Not Supported
Apideck Not Supported
Blendo Not Supported
Churned Not Supported
Facebook Not Supported
Flagsmith Not Supported
Guideflow Not Supported
HappyFox Chat Not Supported
Hootz Not Supported
Integrate.io Not Supported
Intercom Not Supported
Magento Business Intelligence Not Supported
Mazaal AI Not Supported
Meltano Not Supported
MotionTools Not Supported
OneSignal Not Supported
Refold Not Supported
Tadata Not Supported
VoltAgent Not Supported
Zylotech Not Supported

Integrations

Ambit Supported
Apideck Supported
Blendo Supported
Churned Supported
Facebook Supported
Flagsmith Supported
Guideflow Supported
HappyFox Chat Supported
Hootz Supported
Integrate.io Supported
Intercom Supported
Magento Business Intelligence Supported
Mazaal AI Supported
Meltano Supported
MotionTools Supported
OneSignal Supported
Refold Supported
Tadata Supported
VoltAgent Supported
Zylotech Supported
Claim Formo and update features and information
Claim Formo and update features and information
Claim Mixpanel and update features and information
Claim Mixpanel and update features and information