Thentic

Addressable provides the most effective web3 user acquisition in 3 simple steps. Understand any audience and gain comprehensive insights by integrating on-chain and social data. Full Web2 to Web3 attribution that leads to data-driven marketing decision-making. Trace audiences' journey from an initial engagement, such as a Tweet or a Discord message, right through their on-chain interactions, including actions like NFT purchases, DEX swaps, or in-game transactions. Revolutionary platform designed to target users based on their on-chain and off-chain activity. With Addressable, you can focus your attention on people who are already engaged in the crypto world. Understanding your audience is the key to successful advertising, and that's why we're giving you the power to customize your audience based on precise criteria. Reach out to users who engage with your competitors, be it their social media followers or those using their smart contracts.

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. GA / Mixpanel designed for web3. Formo's platform sifts through fragmented web2 and web3 data to present a unified view of your users and product health, empowering you to build products people want. Formo allows you to monitor and analyze the end-to-end user journey, from engagement on offchain channels to the final conversion onchain. 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet, transactions, volume, and retention.