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About

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. GA / Mixpanel designed for web3. Formo's platform sifts through fragmented web2 and web3 data to present a unified view of your users and product health, empowering you to build products people want. Formo allows you to monitor and analyze the end-to-end user journey, from engagement on offchain channels to the final conversion onchain. 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet, transactions, volume, and retention.

About

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startups, product teams, and marketing teams in DeFi

Audience

Anyone who wants to track website visitors and get detailed statistics

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.6 / 5
ease 4.5 / 5
features 4.7 / 5
design 4.7 / 5
support 4.6 / 5

Pros & Cons from Real Users

Pros

  • I love the direction Formo is taking. Creating and verifying respondents through surveys is extremely easy and the data is presented clearly, which my teams find valuable.

Cons

  • Need some advanced features like branching or more field types.

Pros & Cons from Real Users

Pros

  • I like how it allows us to identify which products are most popular and adjust our marketing strategies accordingly. In addition, its customized reports and dashboards enable clear visualization of data, helping to make informed decisions quickly. Advanced segmentation features allow us to analyze specific audiences, which is crucial for personalizing user experiences.
  • Google Analytics is essential in our business to understand our customers' behavior and optimize our online strategy. We can see where our visitors come from, what pages they visit and how long they spend in each section. This helps us identify which products are most popular and where we should focus our marketing efforts.
  • I like its ability to provide conversion metrics that are particularly useful for evaluating the effectiveness of our marketing campaigns and adjusting strategies in real time. The enhanced e-commerce tracking feature allows us to analyze product performance and the effectiveness of promotions, which is crucial for maximizing sales.
  • Google Analytics is one of the most trusted platforms that I have used when it comes to data. The user behavior analysis is very good. Also, the conversation rate tracking and the overall website analysis is very good.
  • It offers various competitive features which are remarkable for digital success like Comprehensive data tracking, user friendly interface, customization & flexibility, Integration with other google services.

Cons

  • The learning curve is steep, and it takes time to master all its functionalities.
  • Setting up event and conversion tracking correctly takes time and technical knowledge, which can be a challenge for smaller businesses.
  • The sheer amount of data and options available can be overwhelming, making it difficult to identify the most relevant metrics.
  • The new GA 4 is little bit complex and understanding the platform can be a little bit tough.
  • Apart from being a amazing data analytics tool there are various considerations like - Steep learning for advanced features, Data sampling for large websites, Limited historical data in Free version etc.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Formo
Founded: 2024
formo.so

Company Information

Google
Founded: 1998
United States
www.google.com

Alternatives

Alternatives

Heap

Heap

Contentsquare

Categories

Product Analytics Supported
Web3 Supported

Categories

Product Analytics Features

Attribution Supported
Automatic Data Capture Supported
Churn Reporting Supported
Customer Feedback Collection Supported
Customer Guidance Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Supported
Data Labeling Supported
Product Engagement Scoring Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
User Segmentation Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Integrations

Google Sheets Supported
BDB Platform Not Supported
Bionic for Agencies Not Supported
Codename One Not Supported
DashThis Not Supported
ExactMetrics Not Supported
Fastbase WebLeads Not Supported
Flipdish Not Supported
Flowls Not Supported
Hotellistat Not Supported
Littledata Not Supported
MediaBridge Not Supported
OptinMonster Not Supported
Payhip Not Supported
TeamSupport Not Supported
Viral Loops Not Supported
Visitor Queue Not Supported
adMind Not Supported
emfluence Marketing Platform Not Supported
vcita Not Supported

Integrations

Google Sheets Supported
BDB Platform Supported
Bionic for Agencies Supported
Codename One Supported
DashThis Supported
ExactMetrics Supported
Fastbase WebLeads Supported
Flipdish Supported
Flowls Supported
Hotellistat Supported
Littledata Supported
MediaBridge Supported
OptinMonster Supported
Payhip Supported
TeamSupport Supported
Viral Loops Supported
Visitor Queue Supported
adMind Supported
emfluence Marketing Platform Supported
vcita Supported
Claim Formo and update features and information
Claim Formo and update features and information
Claim Google Analytics and update features and information
Claim Google Analytics and update features and information