TrueTargeting

TrueTargeting

Infillion
+
+

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About

We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B companies wanting a tool to get audience data for their marketing and advertising operations

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Eyeota
Founded: 2010
Singapore
www.eyeota.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

IDVx

IDVx

Infillion

Categories

Categories

Integrations

LiveRamp
TransUnion Digital Business Profile
Adform
Adobe Advertising Cloud
Adobe Audience Manager
Amazon Web Services (AWS)
BidTheatre
Google Marketing Platform
Lotame
Nexxen
Nielsen Ad Intel
Proximic by Comscore
Roku OS
StackAdapt
Taboola
The Trade Desk
TransUnion TruAudience
TransUnion TruVision
Vistar
Xandr

Integrations

LiveRamp
TransUnion Digital Business Profile
Adform
Adobe Advertising Cloud
Adobe Audience Manager
Amazon Web Services (AWS)
BidTheatre
Google Marketing Platform
Lotame
Nexxen
Nielsen Ad Intel
Proximic by Comscore
Roku OS
StackAdapt
Taboola
The Trade Desk
TransUnion TruAudience
TransUnion TruVision
Vistar
Xandr
Claim Eyeota and update features and information
Claim Eyeota and update features and information
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