TrueTargeting

TrueTargeting

Infillion
+
+

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About

We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B companies wanting a tool to get audience data for their marketing and advertising operations

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Eyeota
Founded: 2010
Singapore
www.eyeota.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Categories

Categories

Advertising Supported

Integrations

LiveRamp Supported
TransUnion Digital Business Profile Supported
Amazon Web Services (AWS) Supported
Experian Connect Not Supported
InMobi Supported
Infillion XGraph Not Supported
Lotame Supported
MGID Supported
Nexxen Supported
Nielsen Ad Intel Supported
Oracle BlueKai Not Supported
PubMatic Supported
Quantcast Supported
Retargetly Supported
Semasio Not Supported
The Trade Desk Supported
TransUnion TruAudience Supported
Viant Advertising Cloud Supported
Vistar Supported
Zeta CDP+ Supported

Integrations

LiveRamp Supported
TransUnion Digital Business Profile Supported
Amazon Web Services (AWS) Not Supported
Experian Connect Supported
InMobi Not Supported
Infillion XGraph Supported
Lotame Not Supported
MGID Not Supported
Nexxen Not Supported
Nielsen Ad Intel Not Supported
Oracle BlueKai Supported
PubMatic Not Supported
Quantcast Not Supported
Retargetly Not Supported
Semasio Supported
The Trade Desk Not Supported
TransUnion TruAudience Not Supported
Viant Advertising Cloud Not Supported
Vistar Not Supported
Zeta CDP+ Not Supported
Claim Eyeota and update features and information
Claim Eyeota and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information