Calltracks vs. WebFX Comparison Chart

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

800.com is a business phone and call tracking platform that helps small and growing businesses understand, manage, and respond to inbound calls more effectively. The platform provides local and toll-free numbers, call tracking, call recording, voicemail, SMS, and detailed call reporting so teams can see where calls come from and how they’re handled. Businesses use 800.com to track phone leads across websites, ads, social media, and offline marketing, improve response times, and follow up on missed calls. With integrations for Google Ads, GA4, Meta, Microsoft Ads, and popular CRMs, 800.com connects call data to marketing and sales workflows. The platform is easy to set up, flexible as businesses grow, and designed to turn phone calls into clearer insights and better customer experiences.

Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond.

Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows. Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding. By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships.

Activate your new international phone number in 60 seconds. Choose from phone numbers in over 120+ countries and 1,000 cities. Forward your calls to any phone number in the world. Robust scheduling options allow you to route your calls based on the days and hours of your business. Route your calls to your main call center during business hours and to voicemail during non-business hours. Instantly view detailed information about calls made to your TollFreeForwarding phone number. Learn about your customers' call habits to help make decisions about outbound sales and follow-up. Keep track of your calls by recording all or some of your calls. Recorded calls are stored in call detail records and can be played or downloaded at any time.

Adversus is an outbound dialing solution that helps you streamline your call strategies, automate manual processes, and provide valuable insights to improve your outbound workflows and efficiency. Adversus was born in 2015 after our founders experienced a lack of flexibility with the solution they worked with. The dream was to build an outbound solution that would change the game․ We believe in user-driven innovation, and we acknowledge that every single user has different needs and demands. We provide a solution that incorporates flexibility and customization to every aspect of the workflow. At Adversus, our primary focus is to have a future-proof solution that never falls behind. We do not just want to adapt to the market but instead push the boundaries of what is possible. Adversus is used by businesses in a wide range of industries, with the common goal to make their outbound call activities more efficient. The size ranges from one to several hundred end-users.

Zoom Phone is an AI-powered cloud-based business phone system that provides voice calling, messaging, and unified communications through a Voice over Internet Protocol (VoIP) platform. The software enables employees to make and receive business calls from desktop computers, mobile devices, and compatible desk phones. Its calling features include auto receptionists, call queues, call forwarding, voicemail, call recording, SMS, and intelligent call routing. Built-in AI capabilities provide post-call summaries, voicemail transcription, action item extraction, and automated follow-up assistance. Zoom Phone also supports an optional AI receptionist that answers customer inquiries, schedules appointments, and transfers calls to appropriate employees. The platform integrates with Zoom Meetings, Zoom Chat, Salesforce, Microsoft, Google, and other business applications while providing centralized administration and call analytics.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.

Bigly Sales is a fully managed AI calling platform for sales teams, lead generation companies and call centers. AI voice agents call, qualify, nurture and live-transfer leads around the clock, answer inbound calls, and book appointments, while every outcome writes back to your CRM. You don't assemble the stack yourself. Bigly writes your call scripts with Claude, ChatGPT and other leading LLMs, then tests script versions against each other on live traffic and keeps the one that converts best. Phone numbers, carrier registration, more than 200 whitelisted lines with local presence, spam monitoring, call routing and campaign setup are handled for you before the first dial. Each call is checked against consent, suppression lists, known TCPA litigants and state and federal calling rules, including quiet hours, before it is placed. Reporting is built around the result you pay for. The dashboard tracks success rate per lead, cost per transfer and cost per human contact, plus a dial-to-transfer funnel that shows where calls drop off: no answer, DNC request, failed qualification, or a transfer the agent never picked up. Leads can arrive in real time from API vendors or as uploaded lists, and every source is ranked by success rate and cost, so you can see which lead vendors pay off. An hour-by-hour view shows when your leads actually convert. The Bigly Sales MCP server lets you run the account by asking Claude or ChatGPT: add leads to an active campaign, check pacing and minute usage, pull call summaries and transcripts, or find out who picked up today and wants a demo. Common uses include aged and dead lead reactivation, speed-to-lead follow-up on web and vendor leads, appointment setting, inbound answering and overflow, and warm transfers to licensed agents in insurance, lending, home services, legal, auto and political fundraising. Integrations include HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Close, Follow Up Boss, Keap, monday CRM, Freshsales, ActiveCampaign and Microsoft Dynamics 365, plus an API for real-time lead posting. Plans start at $99 a month for 500 minutes, and Hunter, Closer and Rainmaker add a dedicated account manager who watches results and tunes your campaigns. New customers start with a free 30-minute AI calling setup ($3,000 value): the team builds your calling system live, shows the MCP and runs a test call.

Calling made modern. Your business number. Your employees' phones. Our amazing features. A dial menu spoken by our voice actors. Callers press numbers to make purchases, hear MP3s, connect to specific staff, and more. Make and answer calls using your number on multiple phones without the caller ever knowing. Employees hear secret in-house menus, transfer calls, and send voicemails to their email, all from their dialpad. These business features require no new software or hardware. Your dialpad come to life. Porting your business or personal number at the press of a button. Select from our menu of modern voice features for your business or personal line. We'll activate these features on your current phone for you. No work (or learning) required from you. We'll be here to transform your number whenever your desires change.