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About

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

About

Nimbata platform combines unique lead capture, call tracking, offline conversion tracking, marketing attribution, and lead management capabilities that reduce leakage, generate better inbound leads, and converts more web visitors to sales. Nimbata provides Phone lead capture through local, toll-free, or vanity numbers for 4,300 cities and 70+ countries globally. First-party data of call conversion and web form submission tracking via nimbata script/pixel. Session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). Phone/ Call Lead handling (Recordings, Greetings, Whispers, Surveys, Spam Filters, Tagging). Call Management Workflows leveraging advanced routing (Priority, Multi, Weighted) and Geo routing capabilities for improved sales opportunity effectiveness and closing. Automations and Integrations to enrich your favorite marketing, sales and collaboration tools with actionable data. Improve your campaigns - Reduce CPA

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Audience

Small to medium businesses, data driven marketers, sales teams, and more.

Audience

Marketing professionals and teams at enterprises, franchises, multi-location businesses or advertising groups, and performance agencies looking to optimize paid advertising, SEO, lead gen or media buy

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$45.00/month
Call Tracking - $45/ mo.
Marketing Analytics - $95/mo.
Conversation Analytics - $95/mo.
Analytics Suite - $145/mo.
Free Version Not Supported
Free Trial Supported

Pricing

$35.00
The only call tracking platform that lets you payper answered call.
Avoid per-minute charges that inflate your marketing spend based on lengthy conversations.

Plans start at $0/ month.
Usage costs: as low as $1 per tracking number and $0.02 per answered call.
Actual rates can vary on type of number, country, or volume of account.
Detailed pricing on Nimbata website
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.2 / 5
design 4.8 / 5
support 4.6 / 5

Pros & Cons from Real Users

Pros

  • Straightforward call tracking platform for marketing. I used it for a direct mail campaign we were testing into and it was very easy to get a live look at calls made from the postcards.
  • • It integrates many business tools including Slack and Hubspot. • Easy to visualize data and great call intelligence. • Helps to capture and bring business leads. • Powerful reports and lead management platform.
  • We use this for our clients when running ads. It's the best way to easily swap out numbers on your site for tracking ones.

Cons

  • I felt like I really needed to go back and make sure I wasn't overpaying. It ended up with me paying 3 months of services that I really didn't need because I didn't carefully check upon signup.
  • • We had an overall positive experience with it.
  • Some people struggle with the concept of how it works but it does wonders.

Pros & Cons from Real Users

Pros

  • Simplicity is great, call flows and routing are simple yet functional. Really easy to make complex systems.
  • One of the standout features of Nimbata is its intuitive and modern user interface (UI) and user experience (UX). The clean design and logical layout make it effortless to navigate the platform and access its various functionalities. This aspect is particularly important when working with clients who may have varying levels of technical expertise. Nimbata's thoughtfully designed UI/UX ensures that both myself and my clients can easily understand and utilize its capabilities. In addition, Nimbata enables fast deployment and integration, providing detailed insights into call metrics. This allows me to extract valuable data to help my clients make informed decisions. The data-driven approach empowers my clients to optimize their marketing campaigns, streamline customer service processes, and enhance overall business performance. Finally, the customer support at Nimbata is excellent.
  • 5 stars all the way. It's fast to implement, and they have helpful video tutorials if you need them, which we did in the beginning. The chat support is more than likely the best support we have come across in business overall. They are very efficient in resolving issues that come up and are happy to go the extra mile. As for the call tracking capabilities, Nimbata does everything you want it to do. It tracks calls, attributes them correctly, and integrates with the platforms you need to monitor and optimize your advertising efforts. There are also many customizable features that we don't use but could be suitable for other users. Such as routing calls to different numbers depending on the day and time and transcribing calls. Last pro: the pricing is fair.
  • The best thing about Nimbata is its user-friendly interface and comprehensive call analytics features. It allows businesses to track their phone calls, measure campaign performance, and optimize their marketing strategies effectively. Plus, its advanced call routing and recording capabilities ensure that no leads are missed, and customer service is always on point.
  • We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata's per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers.

Cons

  • Integration hell, troubleshooting is next to impossible. I am pretty sure it is just in my case because i am using AMP 5.
  • My experience with Nimbata has been highly positive and satisfying.
  • If there are cons, we haven’t found them yet. Even the email marketing that is sent out, is only once a month and has valuable tips and insights on maximizing your Nimbata experience and ROI.
  • When it comes to what's not best about Nimbata, I would say that the pricing might be a bit on the higher side for small businesses. However, considering the value it offers in terms of call tracking and analytics, it's well worth the investment. Additionally, Nimbata's customer support team is top-notch and always available to assist with any questions or concerns.
  • There is nothing much that we don't like. Like most products/software there are always minor improvements that could be addressed. The good thing about the Nimbata Team is that they have implemented a lot of the minor/major recommendations that we have given to them which has made our experience even better using the platform.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

CallRail
Founded: 2011
United States
www.callrail.com

Company Information

Nimbata
Founded: 2012
United States
www.nimbata.com

Alternatives

Alternatives

Categories

Categories

Call Tracking Supported

Call Tracking Features

Call Log Not Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Not Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Call Accounting Features

By-Extension Reporting Supported
Call Duration Supported
Call Monitoring Not Supported
Call Volume Supported
Caller Identification Not Supported
Inbound Reporting Supported
Outbound Reporting Supported
Unattended Call Management Not Supported
Who Answered Log Not Supported

Call Recording Features

Archiving Supported
Call Sharing Supported
Distributed Call Recording Supported
Event Triggered Recording Not Supported
File Transfer Not Supported
Instant Retrieval Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Not Supported
Lead Nurturing Not Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Source Tracking Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Revenue Intelligence Features

Actionable Insights Supported
Alerts / Notifications Supported
Call Scoring Supported
Conversation Intelligence Supported
CRM Interactions Not Supported
Dashboard Supported
Email/Message Interactions Not Supported
Market Intelligence Not Supported
Phone Call Interactions Supported
Pipeline Visibility Not Supported
Sales Coaching Not Supported
Video Call Interactions Not Supported

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Integrations

HubSpot CRM Supported
HubSpot Customer Platform Supported
Nekton.ai Supported
Salesforce Supported
Slack Supported
Stackreaction Supported
6Storage Supported
Aritic Mail Supported
Convert Experiences Supported
LeadSquared Supported
LumenAd Supported
Mixpanel Supported
REIPro Supported
ReportGarden Supported
Sakari Supported
TugBiz Supported
VWO Testing Supported
Xplenty Supported
Zapier Supported

Integrations

HubSpot CRM Supported
HubSpot Customer Platform Supported
Nekton.ai Supported
Salesforce Supported
Slack Supported
Stackreaction Supported
6Storage Not Supported
Aritic Mail Not Supported
Convert Experiences Not Supported
LeadSquared Not Supported
LumenAd Not Supported
Mixpanel Not Supported
REIPro Not Supported
ReportGarden Not Supported
Sakari Not Supported
TugBiz Not Supported
VWO Testing Not Supported
Xplenty Not Supported
Zapier Not Supported
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