Brevo vs. SendGrid Comparison


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About Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!	About Email is the backbone of your customer engagement. The Twilio SendGrid Email API is the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Our flexible Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Brevo offers five different levels for business to scale as growth demands it, including a total Free version for start-ups. Whether you're sending a handful of emails or need a million send, Brevo has you covered.	Audience Companies of all sizes searching for an email API to deliver an exceptional email experience
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing €25 per month Free Plan: 300 emails per day Starter Plan: 20,000 emails per month No daily sending limit Business Plan: 20,000 emails per month No daily sending limit Free Version Supported Free Trial Supported	Pricing $19.95 per month Free - $0/mo for 100 emails/day forever Essentials - starting at $19.95/mo Pro - starting at $89.95/mo Premier - custom pricing Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 3.9 / 5 ease 4.0 / 5 features 3.9 / 5 design 4.1 / 5 support 3.9 / 5 Read all reviews
Pros & Cons from Real Users Pros I love Brevo for simplistic yet robust email marketing tools that allow for automated campaigns, transactional emails, and more. Its SMTP tools and API allow for easy integration with WordPress and is useful for sending mails. The dashboard has really nice graphs and analytics, with support for filters to better understand data. It also send periodic emails to me keeping me up to date with all account activities. It continues to offer a comprehensive marketing suite even in the free version so that people can test it fully & then purchase the premium features. It has an amazing user friendly interface when i use it, It was very easy t catch up will the features likes contact upload, segmentation, template design, setting up email campaign. The analytics features is also worthy as it helps you measure the effectiveness of your email campaigns. The biggest positive impact I experienced after implementing Sendinblue is in sales growth. It helps to bring in more customers. It helps to deliver more personalized emails using its automated algorithm. You can drag and drop from pre-built layouts to customize the interface. • Email importing process was seamless. • Lots of automation features to send emails, like scheduling and segmentation. • We got high delivery and conversion rate. • It also offers an integrated landing page builder. • Easy to design and build email layouts. Cons Nothing in particular, although I am not a fan of there super high pricing for pay-as-you-go plans. It can be brought at par with the periodic subscriptions. While it excels in marketing communication there are some considerations. The learning curve for mastering advanced features may be steep for users new to marketing automation. The only drawback i encountered is it only offers 300 emails in its free version. I think it should be around 500-1000 emails for the people who are testing & trying it to use it for a longer time. Sometimes it sends multiple duplicate emails to same users. • Till now we haven't found any downside regarding this software.	Pros & Cons from Real Users Pros Ok, thanks for the opportunity, be honest, these are my feedback after useing, please check below. first pro: 80% successful rate to find right email. second pro: most of time input first name and family name with company website, i can find right email. Emails actually get delivered unlike some other email marketing services and transactional email services we were using prior to SendGrid. Almost nothing. The system is too barebones, can't put emojis in emails, very little actual customization, other platforms are much better. I did like that the software was easy to use. It had a very user-friendly interface and made things easy to navigate through. Uploading contacts was a streamlined process. Sendgrid allows our company to send updates to a vast array of consumers through email. The credentials built through Sendgrid software allow our emails to not end up in the Junk Folder. Cons First con: if a person has many job positions at different companies, you only can obtain the first company information and existing person emails. Second con: it can't link with more social channels, like Twitter or Instagram and can't grab email in pictures and PDF files, also many information shows in Google but can't be found here. Third con: RocketReach can find the right email but usually GetEmail can't. Fourth con: the cost is high for monthly, and can't get free credits most of times. That's all the cons I found, i have been using this tool for more than one and a half years, anyway, thank you very much, hope your team can improve and do better. No cons for our use cases. Does everything we need it to do. First of all the service didn't work. The campaigns wouldn't be sent at all and I had to call customer support. EVERY TIME. And it would take time, hours DAYS, every time. So we lost a lot in proper campaign timing, leads would get cold. We lost ROI there. I didn't like that their shared IP still got bad ratings. I used a few of their competitors before this, and was getting much better open rates using the same emails on the other platforms. I needed a lot of help setting up my account. It would be helpful to have a more user-friendly set up.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Brevo Founded: 2012 France www.brevo.com	Company Information Twilio SendGrid Founded: 2009 United States sendgrid.com/en-us
Alternatives ActiveCampaign	Alternatives Sendbird
Maropost Marketing Cloud Maropost	Selzy
GetResponse	SMTP.com Ziff Davis
SendGrid Twilio SendGrid	Brevo
SendPulse View All	turboSMTP View All
Categories Bulk Email Supported Bulk SMS Supported Campaign Management Supported Conversion Rate Optimization Supported CRM Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email APIs Supported Email Management Supported Email Marketing Supported Email Newsletter Supported Email Personalization Supported Live Chat Supported Marketing Automation Supported Sales Supported SMS Marketing Supported SMTP Supported Transactional Email Supported WhatsApp Marketing Supported	Categories Bulk Email Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email APIs Supported Email Deliverability Supported Email Management Supported Email Marketing Supported Email Template Design Supported Email Testing Supported Email Tracking Supported Email Verification Supported Marketing Automation Supported SMTP Supported Transactional Email Supported
Email Management Features Data Recovery Supported Email Archiving Supported Email Deletion Not Supported Email Discovery Not Supported Email Monitoring Supported Email Recall Not Supported Queue Manager Supported Response Management Supported Routing Not Supported Shared Inboxes Supported Signature Management Supported Spam Blocker Supported Whitelisting / Blacklisting Supported Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported Show More Features Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported	Email Management Features Data Recovery Supported Email Archiving Not Supported Email Deletion Not Supported Email Discovery Not Supported Email Monitoring Supported Email Recall Not Supported Queue Manager Supported Response Management Supported Routing Supported Shared Inboxes Not Supported Signature Management Supported Spam Blocker Not Supported Whitelisting / Blacklisting Supported Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Not Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Transactional Email Features A/B Testing Supported Contact Database Not Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Not Supported Reporting/Analytics Supported Spam Check Not Supported Template Management Supported eCommerce Marketing Features AB Testing Not Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Not Supported Dynamic Content Not Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Not Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Not Supported Show More Features Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported Email Testing Features A/B Testing Supported Accessibility Testing Supported Deliverability Rates Supported DMARC Analytics Supported HTML Validation Supported Improvement Recommendations Supported IP Blacklist Checking Supported Pre-Send Email Testing Supported Preview Across Browsers & Devices Supported Reporting / Analytics Supported Sender Reputation Scoring Supported Spam Testing Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Supported Team Management Supported Email Verification Features Bulk Email Verification Supported Catch-all Server Detection Supported Disposable Email Detection Supported Domain Check Supported Mail Server Validation Supported Single Email Verification Supported Spam Trap Detection Supported Syntax Check Supported
Integrations Beefree Supported Brave Supported CloudApper AI RevOps Supported Connectio.io Supported DeBounce Supported Incredible Supported Integry Supported Knak Supported MailOptin Supported Personizely Supported Refold Supported Repozix Supported Retently Supported Teamleader Supported Thrive Architect Supported Unlayer Supported Valid Email Checker Supported VisitorTrack Supported Workers by Delos Supported Show More Integrations View All 274 Integrations	Integrations Beefree Supported Brave Supported CloudApper AI RevOps Supported Connectio.io Supported DeBounce Supported Incredible Supported Integry Supported Knak Supported MailOptin Supported Personizely Supported Refold Supported Repozix Supported Retently Supported Teamleader Supported Thrive Architect Supported Unlayer Supported Valid Email Checker Supported VisitorTrack Supported Workers by Delos Supported Show More Integrations View All 631 Integrations
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