AvidTrak vs. WebFX Comparison


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		Related Products CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website Aircall Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows. Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding. By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships. 1,838 Ratings Visit Website Phonexa Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond. 244 Ratings Visit Website 800.com 800.com is a business phone and call tracking platform that helps small and growing businesses understand, manage, and respond to inbound calls more effectively. The platform provides local and toll-free numbers, call tracking, call recording, voicemail, SMS, and detailed call reporting so teams can see where calls come from and how they’re handled. Businesses use 800.com to track phone leads across websites, ads, social media, and offline marketing, improve response times, and follow up on missed calls. With integrations for Google Ads, GA4, Meta, Microsoft Ads, and popular CRMs, 800.com connects call data to marketing and sales workflows. The platform is easy to set up, flexible as businesses grow, and designed to turn phone calls into clearer insights and better customer experiences. 2,436 Ratings Visit Website CallHub CallHub is a digital organizing platform empowering political campaigns, nonprofits, advocacy groups, unions, and businesses with scalable outreach via calling, texting, email, and automation. The platform offers Predictive Dialer for high-volume campaigns, Power Dialer for personalized calls, and Auto Dialer. AI-powered Smart Insights categorize call sentiments. Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance maximize answer rates. Text capabilities include Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join with SMS/MMS support, URL tracking, and automated responses. Workflows automation enables multi-channel campaigns. The mobile app allows volunteers join campaigns from smartphones. CRM integrations with NationBuilder, NGP VAN, Salesforce, and Blackbaud ensure seamless sync. CallHub is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by 200,000+ campaigns, it has facilitated 1 billion calls and 750 million texts. 428 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. 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Learn about your customers' call habits to help make decisions about outbound sales and follow-up. Keep track of your calls by recording all or some of your calls. Recorded calls are stored in call detail records and can be played or downloaded at any time. 3,231 Ratings Visit Website Community Phone Calling made modern. Your business number. Your employees' phones. Our amazing features. A dial menu spoken by our voice actors. Callers press numbers to make purchases, hear MP3s, connect to specific staff, and more. Make and answer calls using your number on multiple phones without the caller ever knowing. Employees hear secret in-house menus, transfer calls, and send voicemails to their email, all from their dialpad. These business features require no new software or hardware. Your dialpad come to life. Porting your business or personal number at the press of a button. Select from our menu of modern voice features for your business or personal line. We'll activate these features on your current phone for you. No work (or learning) required from you. We'll be here to transform your number whenever your desires change. 1,597 Ratings Visit Website net2phone net2phone is an AI-powered business communication platform for companies serious about customer experience. Trusted by 500,000+ users and backed by 30+ years of experience, net2phone eliminates the friction of scattered channels and disconnected tools, so every conversation drives retention and growth. Unite unifies voice, messaging, video, and chat in one place, with call recording, sentiment analysis, and AI-generated follow-ups. AI Agent automates customer inquiries and workflows across phone and chat in 30+ languages, handing off to humans when needed. Coach AI reviews 100% of interactions to guide agent performance. uContact gives high-volume teams omnichannel routing and real-time dashboards. 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About The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.	About WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. View information instantly about how your leads arrive on your website, what pages they visit, what campaigns are driving phone calls and other vital information. With this tool, you'll be able to seamlessly manage leads and phone calls from the web. You'll receive reports of new leads, in addition to real-time reporting of their activity on your website, their contact information, and what they're looking for.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that want to track online and offline call conversions.	Audience Digital marketers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Trial with $20 credit, no credit card required.. Usage fee of $2.00 per Phone Number and 6 cents per local minute and 7 cents per toll free minute. Volume discounts available. Free Version Supported Free Trial Supported	Pricing $400 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Its a great call tracking solution. I use it for tracking my PPC campaigns. Cons I didn't find one. It have all I want, I can track all my campaigns hassle free.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information AvidTrak Founded: 2009 United States avidtrak.com	Company Information WebFX Founded: 1997 United States www.webfx.com
Alternatives Ringostat	Alternatives Copify
CallSource	Calldrip
WildJar	CallSource
TeleCapture	WhatConverts
PhoneWagon View All	AvidTrak View All
Categories Call Center Supported Call Recording Supported Call Tracking Supported Conversion Tracking Supported Landing Page Supported Lead Management Supported Marketing Analytics Supported SMS Marketing Supported	Categories Call Tracking Supported Content Writing Services Supported Lead Management Supported Marketing Analytics Supported Reputation Management Supported
Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Show More Features Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Not Supported Form Creation Not Supported Real Time Editing Not Supported Responsive Not Supported SEO Management Not Supported Templates Not Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported	Show More Features Reputation Management Features Campaign Management Supported Gamification Not Supported Response Management Supported Review Generation Supported Review Monitoring Supported Sentiment Analysis Supported Social Media Metrics Supported Social Media Monitoring Supported White Label Not Supported
Integrations Adobe Marketo Engage Not Supported Amazon DynamoDB Not Supported Amazon Redshift Not Supported Axis LMS Not Supported Facebook Not Supported Intercom Not Supported Pipedrive Not Supported Salesforce Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Shopify Not Supported Zoho CRM Not Supported accessiBe Not Supported Show More Integrations	Integrations Adobe Marketo Engage Supported Amazon DynamoDB Supported Amazon Redshift Supported Axis LMS Supported Facebook Supported Intercom Supported Pipedrive Supported Salesforce Supported Salesforce Marketing Cloud Account Engagement Supported Shopify Supported Zoho CRM Supported accessiBe Supported Show More Integrations View All 12 Integrations
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