AppsFlyer vs. Smartlook Comparison


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Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality. 939 Ratings Visit Website Papirfly Papirfly is a SaaS leader in Digital Asset Management (DAM) and Templated Content Creation software. Our solutions help global brands organize digital assets, create on-brand marketing content, and distribute it across every channel — from video and social media to web and print. Serving more than 1 million users across over 1,500 organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly enables marketing teams to maintain brand consistency, scale content creation, and improve creative efficiency across global teams. 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About AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.	About Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience User Acquisition managers	Audience Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $39 per month Free package: 1,500 sessions/month Startup package: $39/month for 5,000 sessions/month Business package: $95/month for 15,000 sessions/month Ultimate package: contact Smartlook for more pricing information Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
	Pros & Cons from Real Users Pros With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential. Help to find where users are struggling on websites and apps. Provides the best solutions for improving user experience. - Everything is briefly represented on the dashboard. - You can record sessions for auditing. - It saves every detail of traffic from IP to location and gives an accurate report. Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional. Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app. Cons Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements. There are no cons about this product, but I feel price should be more affordable. The price could be more reasonable. Mobile applications need few improvements. I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses. It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AppsFlyer Founded: 2011 United States www.appsflyer.com	Company Information Smartlook Founded: 2016 Czech Republic www.smartlook.com/
Alternatives Kochava	Alternatives Mouseflow
Singular	Adora
Adjust	Skippership
Trackier CloudStuff Technology Pvt Ltd	Fullstory
MyTracker View All	UserX View All
Categories Campaign Management Supported Conversion Tracking Supported Data Clean Room Supported Data Collaboration Supported Marketing Attribution Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Measurement Partners (MMP) Supported	Categories AB Testing Supported Conversion Rate Optimization Supported Customer Experience Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Mobile App Optimization Supported Predictive Analytics Supported Product Analytics Supported Session Replay Supported UX Supported Web Analytics Supported
Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported	Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Not Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Not Supported Multivariate Testing Not Supported Split Testing Not Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Not Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Predictive Analytics Features AI / Machine Learning Not Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported Product Analytics Features Attribution Supported Automatic Data Capture Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Not Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Not Supported Session Replay Features Eye Tracking Not Supported Form Analytics Not Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Not Supported Session Recording Supported Surveys Not Supported User Experience Analysis Supported User Feedback Not Supported Visitor Segmentation Not Supported UX Features Animation Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Supported Usability Testing Supported User Journeys Supported User Research Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Mixpanel Supported Stackreaction Supported B2Metric Supported Blotout Supported Boltic Supported FreeWheel Beeswax Supported HilltopAds Supported Improvado Supported IngeniousPlex Supported Kayzen Supported Kofluence Supported Median.co Supported Pushwoosh Supported Segwise Supported Singular Supported Weibo Supported X Ads (Twitter Ads) Supported Xplenty Supported devtodev Supported tvScientific Supported Show More Integrations View All 129 Integrations	Integrations Mixpanel Supported Stackreaction Supported B2Metric Not Supported Blotout Not Supported Boltic Not Supported FreeWheel Beeswax Not Supported HilltopAds Not Supported Improvado Not Supported IngeniousPlex Not Supported Kayzen Not Supported Kofluence Not Supported Median.co Not Supported Pushwoosh Not Supported Segwise Not Supported Singular Not Supported Weibo Not Supported X Ads (Twitter Ads) Not Supported Xplenty Not Supported devtodev Not Supported tvScientific Not Supported Show More Integrations View All 18 Integrations
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