Apollo

Apollo

Apollo.io
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About

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

About

Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations interested in scaling their marketing and sales revenue

Audience

Sales reps, SDRs, BDRs, marketing specialists (linkbuilders, PR-specialists, outreach specialists), recruiters, event organizers, freelancers, and startup CEOs.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$49 per user per month
Professional - $99/month/user
Custom - Talk to Sales
Free Version
Free Trial

Pricing

$39.00/month
Forget multiple tools.
This is the one to rule them all.

Starter: $39/mo
Set up steady sales.

Pro choice for unlimited sales and business opportunities.
Pro S: $99/mo
Pro M: $189/mo
Pro L: $369/mo
Pro Ultra: $738/mo

LinkedIn Automation add-on
Grow lead engagement by safely automating LinkedIn messages, connections, post likes and more.
$69/mo per account

Custom Ultra
Accelerate your ROI.
Contact Sales
Free Version
Free Trial

Reviews/Ratings

Overall 4.3 / 5
ease 4.7 / 5
features 4.2 / 5
design 4.5 / 5
support 3.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient.
  • Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns
  • The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent.
  • Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it.
  • UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern.

Cons

  • Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process.
  • Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data.
  • Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones.
  • Slow at times, and Support is not that great, rest is fine.
  • Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.

Pros & Cons from Real Users

Pros

  • Easy to use integration to google searches. Powerful program that allows you to find contact details, emails, and LinkedIn profiles fast and efficiently. Great way of building leads and lists quickly.
  • Super easy to set up and use. They have a lot of good templates as well and let you set up from address easily.

Cons

  • Pricing structures are a little too complicated. Was difficult to understand what we were buying and how much we would need to buy. Also difficult to understand if we only needed to make one purchase or monthly purchases.
  • There's a learning curve to setting it up initally.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Apollo.io
Founded: 2015
United States
www.apollo.io

Company Information

Snov.io
Founded: 2017
Ukraine
snov.io

Alternatives

Alternatives

RocketReach

RocketReach

RocketReach.co
D&B Hoovers

D&B Hoovers

Dun & Bradstreet
SalesTarget.ai

SalesTarget.ai

SalesTarget LLC
lemlist

lemlist

lempire
ZoomInfo Sales

ZoomInfo Sales

ZoomInfo

Categories

Categories

Email Verification Features

Bulk Email Verification
Catch-all Server Detection
Disposable Email Detection
Domain Check
Mail Server Validation
Single Email Verification
Spam Trap Detection
Syntax Check

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Engagement Features

Call Scripts / Call Steps
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

B2B Data Features

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Inside Sales Features

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Management Features

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Acceleration Features

Campaign Management
CPQ
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

Sales Enablement Features

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Email Verification Features

Bulk Email Verification
Catch-all Server Detection
Disposable Email Detection
Domain Check
Mail Server Validation
Single Email Verification
Spam Trap Detection
Syntax Check

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Engagement Features

Call Scripts / Call Steps
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

CRM Features

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Tracking Features

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Integrations

Cargo
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Workers by Delos
Zapier
Hubble
Hyperise
Koncert
Lyne.ai
Model Context Protocol (MCP)
OpenGTM
PRNEWS.io
PowerDialer.ai
Pronnel
Refold
SURFE
Salesloft
Skarbe
Yess

Integrations

Cargo
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Workers by Delos
Zapier
Hubble
Hyperise
Koncert
Lyne.ai
Model Context Protocol (MCP)
OpenGTM
PRNEWS.io
PowerDialer.ai
Pronnel
Refold
SURFE
Salesloft
Skarbe
Yess
Claim Apollo and update features and information
Claim Apollo and update features and information
Claim Snov.io and update features and information
Claim Snov.io and update features and information