Apollo vs. Outreach Comparison


Apollo Apollo.io	Outreach	+	+
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About Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.	About The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Organizations interested in scaling their marketing and sales revenue	Audience Chief Revenue Officer, Chief Sales Officer, SVP/RVP Sales, VP Sales, Sales Director, Sales Manager, Sales Operations, Sales Enablement.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49 per user per month Professional - $99/month/user Custom - Talk to Sales Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.5 / 5 features 4.6 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.	Pros & Cons from Real Users Pros As an SDR, I love how simple it is to create and edit sequences. On a daily basis we send a lot of emails so it's very important to have a tool that makes it as simple as possible. We have to do everything from Outreach (cold calls, sequenced emails, leave voicemails, etc) so it helps us save a lot of time and we can contact more people per day. It is really time efficient. Their training team is highly professional and makes onboarding seamless for my team. The user interface is super appealing. It keeps you updated on every opportunity for sales. Easy to analyze and modify sales pipeline. It helps you to increase your conversion rate of leads. Detailed reports on sales activity. It has a good dashboard that helps me positively visualize the functions. The calendar has impressive releases in each edition. It is imperative to trigger a multi-touch activity sequence in terms of sales. It integrates with Salesforce and other relevant software. I love that it integrates with Salesforce and simplifies the process of logging tasks. More than anything though I love that the sequences help me to follow up with my prospects in a regular cadence. The software handles sales automation that helps us to speed up all workflows that include our sales team communications. With the platform it is easy to create strategies that are attached to email, voice calls and social media. Outreach is a good fit for sales management services that do not focus directly on funnel management. Cons Sometimes it gets stuck out of nowhere and you have to kinda reset it. Loved the Outreach platform. No cons experienced. It is impossible to change the steps or edit them when activating a sales sequence; I have to recreate one from scratch. You can filter your tasks by certain criteria but not by step in the sequence. (Currently) Unlike other services of its kind, Outreach cannot be implemented as an extension for Help Desk services, so it doesn't seem to be possible to perform actions such as help desk ticket scanning in Outreach. In any case, Outreach still maintains many qualities that keep it at the forefront of today's sales world.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information Outreach Founded: 2014 United States outreach.io
Alternatives D&B Hoovers Dun & Bradstreet	Alternatives 11x
SalesTarget.ai SalesTarget LLC	Close
Adapt Adapt.io	Conquer
ZoomInfo Sales ZoomInfo	Reply
Outreach View All	ZoomInfo Sales ZoomInfo View All
Categories Account Data Management AI Lead Generation Tools AI Sales Agents AI Sales Assistants AI Sales Tools AI SDR B2B Data Call Recording Cold Email Conversation Intelligence Data Enrichment Email Verification Go-To-Market Inside Sales Lead Generation Lead Intelligence Lead Management Marketing Account Intelligence Parallel Dialers Sales Sales Acceleration Sales Enablement Sales Engagement Sales Intelligence	Categories Account Based Marketing AI Lead Generation Tools AI Sales Agents AI SDR Cold Email Conversational AI Customer Data Platforms (CDP) Customer Engagement Data Enrichment Email Marketing Email Personalization Email Tracking Inside Sales Lead Capture Lead Generation Lead Management Sales Acceleration Sales Content Management Sales Enablement Sales Engagement Sales Force Automation Sales Intelligence Sales Performance Management SMS Marketing
Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Show More Features B2B Data Features B2B Contact Data B2B Intent Data B2B Leads Data B2B Marketing Data Business Ownership Data Company Data Employee Data Firmographic Data Job Posting Data Salary Data Technographic Data Email Verification Features Bulk Email Verification Catch-all Server Detection Disposable Email Detection Domain Check Mail Server Validation Single Email Verification Spam Trap Detection Syntax Check	Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Lead Capture Features Business Card / Badge Scanning Dashboard Data Extraction Lead Distribution Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Online Forms Sales Content Management Features Audio / Video Recording Audio File Management Branded Sales Content Centralized Sales Content Repository Collaboration Tools Content Recommendations Email Management Engagement Analytics Interaction Tracking Personalization Sales Partner Management Sales Training / Onboarding Video File Management Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management Sales Performance Management Features Incentive Compensation Management (ICM) Predictive Sales Analytics Quota Management Reporting / Analytics Sales Coaching Analysis Sales Gamification Sales Performance Tracking Sales Planning & Forecasting Territory Management
Integrations Cargo Caugia Clay FirstQuadrant Foundry ABM HubSpot CRM Microsoft Outlook Model Context Protocol (MCP) Nooks Orum Persana AI PowerDialer.ai Refold Rep.ai SURFE Salesforce Salient Scriptify Tapistro Trellus Show More Integrations View All 92 Integrations	Integrations Cargo Caugia Clay FirstQuadrant Foundry ABM HubSpot CRM Microsoft Outlook Model Context Protocol (MCP) Nooks Orum Persana AI PowerDialer.ai Refold Rep.ai SURFE Salesforce Salient Scriptify Tapistro Trellus Show More Integrations View All 269 Integrations
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