Apollo vs. Norns AI Comparison


Apollo Apollo.io	Norns AI Phonal Technologies	+	+
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About Apollo is an AI-powered sales intelligence and engagement platform designed to help revenue teams find prospects, build pipeline, manage outreach, and close deals from one system. The platform combines a large B2B contact and company database with lead scoring, data enrichment, multichannel sales engagement, workflow automation, meeting scheduling, calling, and deal management. Outbound teams can identify target accounts, find verified contact information, create automated email and call sequences, and prioritize daily selling activities. Inbound capabilities help organizations identify website visitors, qualify leads, enrich incoming records, and route prospects to the appropriate sales representatives. Apollo also provides AI-assisted prospecting, meeting insights, conversation intelligence, sales coaching, analytics, and MCP connectivity for incorporating Apollo data and capabilities into supported AI workflows.	About Close x3 more deals with automated lead intelligence. Build hyper-personalized conversations about things that matter for your leads. Find topics that matter for specific leads. User, interface, agent, usability, light Interface, user, usability, agent, lock. Automate your researches before actions. Get extra data about your leads. Content your lead writes about. Frequency of lead's activity on LinkedIn. Content your lead likes and comments. Days when your lead is active on LinkedIn. Hashtags used. Top-10 posts the lead have written Keywords used. Top-10 posts the lead liked and commented. How to Enrich Data about your B2B Leads using Norns Zapier integrations. Integrations for Lead Intelligence are ready. What does it mean? You can output learnings about actual topics that matter for your leads and enrich records about them at any tool you currently use. Looking for clients? Research who are asking for services you propose.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B sales teams, SDRs, account executives, marketers, revenue operations professionals, sales leaders, and founders that need prospecting data, outreach automation, enrichment, calling, pipeline management, and AI-assisted sales execution	Audience Salesmen looking for artificial intelligence software to create and share content for audiences on LinkedIn
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49/seat/month Professional - $79/seat/month Organization - $118/seat/month Custom - Talk to Sales Free Version Supported Free Trial Supported	Pricing $99 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information Phonal Technologies Founded: 2019 Latvia norns.ai
Alternatives Pipedrive	Alternatives Driftrock
D&B Hoovers Dun & Bradstreet	Integration Social
Adapt Adapt.io	Constant Contact Lead Gen & CRM Constant Contact
ZoomInfo Sales ZoomInfo	Brandwatch
Salesloft View All	Prospectoo View All
Categories Account Data Management Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Agents Supported AI Sales Assistants Supported AI Sales Tools Supported AI SDR Supported B2B Data Supported Call Recording Supported Cold Email Supported Conversation Intelligence Supported Data Enrichment Supported Email Verification Supported Go-To-Market Supported Inside Sales Supported Lead Generation Supported Lead Intelligence Supported Lead Management Supported Marketing Account Intelligence Supported Parallel Dialers Supported Sales Supported Sales Acceleration Supported Sales Dialers Supported Sales Enablement Supported Sales Engagement Supported Sales Intelligence Supported Sales Prospecting Supported	Categories Lead Generation Supported Lead Intelligence Supported Lead Management Supported Marketing Analytics Supported Social Media Analytics Tools Supported Social Media Marketing Supported
Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Not Supported Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Supported Salary Data Supported Technographic Data Supported Email Verification Features Bulk Email Verification Supported Catch-all Server Detection Not Supported Disposable Email Detection Supported Domain Check Not Supported Mail Server Validation Not Supported Single Email Verification Supported Spam Trap Detection Not Supported Syntax Check Not Supported Inside Sales Features Auto-Dialing Supported Call List Management Supported Call Recording Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Scoring Supported Performance Management Supported Sales Acceleration Features Campaign Management Not Supported CPQ Not Supported Dialer Supported Email Sequencing Supported Email Templates Supported Email Tracking Supported List Building Supported Meeting Scheduler Supported Predictive Analytics Supported Reporting Supported Sales Gamification Not Supported Sales Intelligence Supported Sales Workflow Management Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Supported Training Management Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Supported Task Management Supported Templates Supported Workflow Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported	Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Not Supported Lead Database Integration Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Not Supported Campaign Management Not Supported Lead Capture Not Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Not Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Not Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Supported Website Analytics Not Supported Social Media Analytics Tools Features Campaign Analytics Not Supported Competitor Monitoring Not Supported Customizable Reports Not Supported Engagement Tracking Supported Influencer Tracking Supported Multi-Channel Data Collection Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Supported Multi-Account Management Not Supported Post Scheduling Not Supported
Integrations LinkedIn Supported Zapier Supported Adobe Marketo Engage Supported Claude Duet Supported Default Supported Foundry ABM Supported Google Chrome Supported HubSpot Sales Hub Supported Leadpipe Supported Mailgun Supported Microsoft Outlook Supported Model Context Protocol (MCP) Supported OpenGTM Supported Paraform Supported Perplexity Computer Supported Pronnel Supported Scalestack Supported Scoop Analytics Supported Vector Supported Vorker Supported Show More Integrations View All 111 Integrations	Integrations LinkedIn Supported Zapier Supported Adobe Marketo Engage Not Supported Claude Duet Not Supported Default Not Supported Foundry ABM Not Supported Google Chrome Not Supported HubSpot Sales Hub Not Supported Leadpipe Not Supported Mailgun Not Supported Microsoft Outlook Not Supported Model Context Protocol (MCP) Not Supported OpenGTM Not Supported Paraform Not Supported Perplexity Computer Not Supported Pronnel Not Supported Scalestack Not Supported Scoop Analytics Not Supported Vector Not Supported Vorker Not Supported Show More Integrations View All 2 Integrations
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