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About

Amplitude is a digital analytics platform that helps organizations understand user behavior, improve customer experiences, and accelerate product growth with AI-powered insights. The platform combines product analytics, web analytics, session replay, experimentation, feature management, data governance, and AI agents in a single solution. Its AI capabilities allow teams to ask natural-language questions, automate recurring analysis, and receive actionable recommendations directly within their preferred AI tools. Amplitude also enables businesses to launch experiments, personalize user experiences, collect customer feedback, and measure the impact of every product change. With integrations, governance controls, and enterprise-grade security, it provides trusted data for product, engineering, marketing, and executive teams. Amplitude helps organizations make faster, data-driven decisions that improve acquisition, retention, monetization, and overall digital experiences.

About

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Amplitude is ideal for product managers, growth teams, marketers, data analysts, engineers, and enterprise organizations seeking AI-powered product analytics, experimentation, customer insights, and digital experience optimization

Audience

Chief Executive Officer, Marketing Manager, Product Manager, Chief Technology Officer, Director Of Information Technology, Chief Information Officer, Application Development Manager, Head of Product, Chief Product Officer, and Chief Digital Officer

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Supported

Pricing

Customizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month).
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.0 / 5
ease 3.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • With Amplitude, I like that it is a software that is capable to bring out all the possible analytics about the products. It has many different settings and options for analytics and it is possible to get insights in different depths, I like the tool to analyze behavior as it interacts with many aspects to come to a conclusion, such as clicks, views, and more, it goes beyond the basic things and it gains insights that allow us to know which are our most important customers, the demographic and what we can do to improve and increase our leads. Additionally, with Amplitude, I like that we are able to study and measure the engagement of our customers, knowing which customers are more loyal and are happy with our products, knowing exactly the way they interact with us and figure out what aspects of our products or social media is driving down engagement, or driving it up. Amplitude is an innovative, intuitive software that provides good graphs in real time and it is totally customizable thanks to the technology that powers it, it is a software with a lot of intelligence that allows the user to build a set of rules and next steps once the insights have been delivered, in order to start improving the areas that are lacking, it helps optimize the customer engagement and provide the needed help to understand what is going on behind the scenes.

Cons

  • What I do not like about Amplitude is the way that the software feels like the first times, it is an incredible software but it lacks the needed and important guides in order to learn be able to fully implement it in a short amount of time. In order to implement it, we needed a lot of help in order to figure out how the software can be used at its most capacity, thankfully, the support was incredibly helpful and was able to attend our questions in a timely manner, and we were able to set everything up. But when it comes to self-assistance, Amplitude does not have this tool implemented very well.

Pros & Cons from Real Users

Pros

  • Countly is a great analytics tool to analyze mobile and web platforms. Powerful reports. Easy to integrate with a different platform. Customer action tracking option.

Cons

  • I never encountered any problem with this platform.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Amplitude
Founded: 2012
United States
amplitude.com

Company Information

Countly
Founded: 2013
United Kingdom
count.ly/

Alternatives

Segment

Segment

Twilio

Alternatives

Categories

Categories

Mobile App Analytics Features

A/B Testing Not Supported
Channel Attribution Not Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Not Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Mobile Device Management (MDM) Features

Automatic Device Recognition Not Supported
Data Management Supported
Deployment Management Not Supported
Inventory Management Not Supported
Maintenance Utilities Not Supported
Procurement Management Not Supported
Remote Update / Installation Not Supported
Software Management Not Supported
Synchronization Management Not Supported
Wireless Network Support Not Supported

Mobility Features

App Management Not Supported
Barcode Scanning Not Supported
Compliance Management Supported
Content Management Not Supported
Data Collection Supported
Data Management Not Supported
File Management Not Supported
Forms Automation Not Supported
Mobile Messaging Not Supported
Remote Access Not Supported
Remote Systems Monitoring Not Supported

Integrations

Appflow Supported
Cargo Supported
Clarify Supported
ClosedLoop AI Supported
Discovery Outcomes Supported
Enterpret Supported
Geckoboard Supported
Iteratively Supported
Maropost Marketing Cloud Supported
Model Context Protocol (MCP) Supported
Motileo Supported
Nami ML Supported
Okta Not Supported
Productboard Supported
Radar Supported
Salesforce Supported
Survicate Supported
Visually Supported
Zendesk Connect Supported
sensedata Supported

Integrations

Appflow Not Supported
Cargo Not Supported
Clarify Not Supported
ClosedLoop AI Not Supported
Discovery Outcomes Not Supported
Enterpret Not Supported
Geckoboard Not Supported
Iteratively Not Supported
Maropost Marketing Cloud Not Supported
Model Context Protocol (MCP) Not Supported
Motileo Not Supported
Nami ML Not Supported
Okta Supported
Productboard Not Supported
Radar Not Supported
Salesforce Not Supported
Survicate Not Supported
Visually Not Supported
Zendesk Connect Not Supported
sensedata Not Supported
Claim Amplitude and update features and information
Claim Amplitude and update features and information
Claim Countly and update features and information
Claim Countly and update features and information