Best Enterprise Audience Intelligence Platforms - Page 2
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Compare the Top Enterprise Audience Intelligence Platforms as of November 2024 - Page 2
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SemanticForce
SemanticForce
SemanticForce is the unified media / e-commerce intelligence and engagement platform. We create a positive impact through the power of deep listening. Traditional media listening platforms provide limited data types. SemanticForce end-to-end media intelligence platform gives you visibility and intelligence on your data, everywhere. From online news to forums, from influencers to domains, from ads to pricing our listening ecosystem provides a new level of intelligence and protection. Organize millions of conversations on news and social media to spot trends and tap into topics relevant to your audiences. Be the first to discover positive and negative feedback about your brand on social media. Act fast thanks to real-time notifications and deal with negative conversations immediately. -
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Akamai Media Analytics
Akamai Technologies
Online audiences expect instant access to video content and an uninterrupted viewing experience everywhere and on any device. Issues that impact the viewing experience such as slow startup times, low-resolution video, and rebuffering lead to lower engagement, higher abandonment, poor brand perception, and a lower likelihood that viewers will return. The stakes are too high to ignore the link between video quality, consistency in performance, and business results. Understanding your audience’s online viewing experience from a quality and engagement perspective helps keep an active pulse on the health of your business. Visibility into the quality of video performance is critical to uncovering key insights related to your viewers, which in turn impacts long-term business viability. -
3
Quin
Quin
We are the first deep learning system dedicated to behavior prediction for online growth and profitability. 79% of marketing leaders say they're concerned about properly managing data through customers' preferences. Quin helps you understand your visitors in real time using first-party data and boosts your revenue by 30% with improved profitability. 80% of customers feel unheard. Brands assume too much about their customers, and those customers can change behaviors all too quickly. Quin lets you action in-the-moment responses to improve the experience and increase conversion. Getting traffic to your ecommerce website is getting harder, less targeted, and more expensive. Quin will help you increase your return on ad spend by 21%. Integrate Quin to your website and see the impact in just a few easy steps. Deep learning algorithms run in real time and predict every visitor's behavior at every moment. -
4
NetBase Quid
NetBase Quid
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. -
5
Zoomph
Zoomph
Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch. -
6
Khoros
Khoros
Khoros lets you connect with your customers from the moment you make your first offer to the moment of sale, and beyond. Connect with your customers in their channel of choice, whether that’s messaging, chat, social media, email, SMS, on external communities or your own branded communities - we are there to keep you all-ways connected. We’ve built an AI-powered digital engagement platform you can trust — under your biggest success or worst crisis. With Khoros, you get enterprise workflows that can handle deployment complexity, high volume usage, brand protection and security needs of the world’s leading brands, all backed by an award-winning services team accountable to your success. We are more than a tech vendor. Khoros’ award-winning services, coaching and depth of industry expertise make us the right partner for your long-term success. -
7
Sprinklr
Sprinklr
The only platform for all digital customer experiences. Purpose-built to break down silos. Every day, thousands of the world's largest enterprises use Sprinklr to market, advertise, research, care, and engage consumers across 23 social channels, 11 messaging channels, chat, SMS, and email. Why move from fragmented point solutions to a purpose built platform that is unified? Leverage the ability to collaborate across teams and channels with a unified view of the customer, context and content to create better experiences for your customers. Listen to and learn from market, customer, and competitive insights – and take action in real-time. Stop guessing your brand equity metrics by gaining real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction. -
8
O360
Oculus360
Turn millions of authentic, unaided consumer comments into unparalleled marketplace insights. O360 AI-powered insights platform transforms customer voice into brand advantage. In a digital world where you may never meet your customers and competitive barriers to entry are evaporating, the brands that best understand their marketplace and consumer landscape will win. O360 customers use our Insights Platform to power a number of different initiatives. Drive increased conversions, higher sales and greater efficiency. Here are some top use cases to get your creative juices flowing. O360 is a secret weapon for companies in CPG, retail, financial services, automotive, travel, fashion and other industries, helping them outmaneuver the competition in a complex digital world through a better understanding of consumers and the marketplace. Check out our case studies to learn more. -
9
Affinio
Affinio
Affinio is an Augmented Analytics company that leverages its custom graph technology to understand the billions of connections across big data. Affinio’s AI-based segmentation and visualization technology is putting the power of AI at the fingertips of business users around the globe so they can rapidly discover unique insights that power business decisions that win. There are oceans of information and growing seas of data. Everyone is building a data lake, but no one is building a boat. Affinio’s Analytics and Matchmaker solution are both available inside the Snowflake Data Marketplace. Run Affinio’s graph analytics on your own internal first-party PII data inside Snowflake’s technology. Anyone with or without a technical background can use Affinio to query their data, and their answer comes back in seconds, not days. Discover the overlap between your customer data and another company’s customer data, and then decide to enter into a clean room with them. -
10
Mediaocean
Mediaocean
Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations. -
11
TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
12
Pulsar Platform
Pulsar
Social listening has evolved. Discover the power of audience intelligence. Pulsar helps you find the story in the data. Our social listening and audience intelligence platform brings all your digital audiences in one place. Get data-driven social media insights by leveraging the power of AI & data visualization in our owned-media analytics, trends, and social listening tools. Stay on top of the real-time conversation, or look back in time to surface trends & social media insights. Listen, craft data-driven personas, segment your audience, and zoom in on the language of any conversation. Detect the best influencers in every audience and find your next social media campaign partners. See what resonates with your target audience, and use social media insights to power your creative strategy. Fine-tune your content, track your competitors’ social media, and benchmark the impact of your marketing. -
13
Isentia
Isentia
Empowering clients to make great decisions. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Don’t miss important coverage, conversations or comments with our suite of services, designed to make monitoring quick, easy, and more meaningful. Enhance your strategic communications, be crisis ready and manage your reputation by tracking key messages, issues and audience sentiment across channels, with more accessible and easier-to-use data. Always be the first to know with real-time alerts and real-time analytics that help you spot trends and take action to help your organization build its reputation. -
14
Affogata
Affogata
Your new superpower for revealing customer preferences and sentiment. Capture every customer interaction on the web, social or business applications, and turn them into actionable Customer Insights. Understand your brand sentiment, key trends and more. Keep an eye on your competition. With social, web, internal business applications, nothing flies under your radar. Empower any team with curated insights thanks to Affogata's flexible visualization and data export. Act quickly with Affogata's real-time reporting. Don't leave any conversation off guarded. See how your customers react to your campaigns and messaging. Beef up your NPS with sentiment analysis that adds context to the quality of your service. Discover new product features desired by your users, and uncover where your competition is ahead of the game. Identify influencers and underlying trends on your social pages and private groups. Get a bird's eye view of your brand perception and always be on the lookout for threats. -
15
Mobilewalla
Mobilewalla
Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy. -
16
People Pattern
People Pattern
Traditional market research is time-consuming, unreliable at scale and prone to bias. People Pattern uses complex data science techniques to extract actionable marketing insights from the ocean of unbiased opinions and data generated by social media users. We refer to this as audience intelligence. While most social marketing tools focus on analyzing conversations about brands, the most valuable insights come from the people behind the conversation. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations and move beyond vanity metrics to evermore sophisticated ways of analyzing, targeting and activating high-impact audience segments. -
17
Wiland PersonaBuilder
Wiland
Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting. That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. Bridge the gap between your strategy and media buying teams. PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns. -
18
Dstillery
Dstillery
The smartest, data-driven brands and their agencies know they can no longer rely on generic audience solutions. That’s why we build just-for-your-brand Custom AI models to hand-pick audience members to create your best audiences. High performing audiences that are accurate and scalable. Easily explore, create, and activate audiences. We want to help our clients become smarter. We’re a group of relentlessly curious data scientists, engineers, and marketing and advertising professionals solving companies’ toughest problems in the face of constant technological change. -
19
Buzz Radar
Buzz Radar
Real-time, actionable intelligence for everyone. The real-time dashboard displays a range of animated insights to build a clear picture of what's happening with your brand. Built on our award-winning proprietary data visualisation technology, it’s fully interactive, easily customised and massively flexible. No more hours trying to connect your data sources. In a few clicks, connect your marketing platforms easily and securely inside one unified space, and then let our AI uncover powerful insights and display them with meaningful visualisations. Build, customise and share meaningful dashboards in moments. With our revolutionary visualisation builder, there's no need for code or data science expertise. Just select the visualisations you need, tailor the metrics you want to see and adjust the look and feel to match your branding. -
20
Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
21
Parrot Analytics
Parrot Analytics
Helping media companies get smarter. The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy. Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand. DEMAND360 captures demand signals in every country on the planet. Our language-agnostic platform uncovers global demand for local productions. We measure total market demand across SVOD, AVOD, linear and cable. We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media. -
22
Omeda
Omeda
The first step to a unified view of your audience is harnessing the vast amounts of data in your diverse portfolio of media, events and subscription products. Bring all your data together to create a single view of the audience and optimize your financial opportunities. With a comprehensive view of your audience's engagement, you can streamline your efforts to monitor audience data and ensure more accurate marketing decisions. Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms. Increase revenue and improve yield by effectively deploying programs across owned and operated brands and extending audience offers with omni-channel programs. Omeda is committed to answering all of your data and business questions, even when you’re burning the midnight oil. Our technical support consultants are there 24/7 to provide world-class service and help you make the most of your experience. -
23
OnAudience
OnAudience
OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide. -
24
MarketBridge
MarketBridge
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces. -
25
Trufan
Trufan
Trufan provides the opportunity for consumer opt-in: allowing you to generate ethical, high quality first party data. With the power to export and re-market to valuable target audiences. Discover new audiences, segment and filter across industries and interests with bio keywords, geographic breakdown, hashtag usage, activity rate, post times and more. Understand audience overlap across a portfolio of brands — yours, competitors, and more. Activate an audience whenever and however. Drive calls to action like new platform follows, newsletter sign-ups, e-commerce and more. Engage with ease to re-market and prompt impactful results. -
26
PRophet
PRophet
PRophet brings new value to every layer in the public relations ecosystem: from generating richer insights for better strategies to working in tandem with traditional platforms to perform even smarter and more efficiently, to creating more relevant and successful pitches and, as a result, better relationships with journalists. Optimize your crisis response or reputational campaign by knowing with greater certainty how and which media will react to an emerging issue. Test, retest and run your pitch over and over again to optimize your language and targets before going to market with your pitch. PRophet predicts which media are most likely to be interested in your pitch and help you uncover new reporters, dramatically increasing your odds for placement. Reduce pitch time by up to 50% while increasing placements by up to 100% so you can spend more time on other high-value tasks. -
27
Above Data
Above Data
The investment landscape has changed. Each day humans produce 2.5 quintillion bytes of data. From credit cards to satellites, the quantity and granularity of information can improve forecasting and real-time decision-making for those able to harness it. That’s where we come in. Above Data procures and packages unique data assets in a flexible, intuitive and no-code environment allowing you to get quick answers before the competition. The investment landscape has changed. Each day humans produce 2.5 quintillion bytes of data. From credit cards to satellites, the quantity and granularity of information can improve forecasting and real-time decision-making for those able to harness it. That’s where we come in. Above Data procures and packages unique data assets in a flexible, intuitive and no-code environment allowing you to get quick answers before the competition. -
28
Winnin Insights
Winnin
A platform that turns video data insights into online culture. Explore Winnin Insights to understand what your audience really wants to watch and become relevant to them. Understand the topics, niches of interest and creators that engage your audience. Share culturally relevant insights and creative references. Have data-driven ideas so your team approves them with more conviction. Transform your creative process using Winnin Insights. Produce relevant content in a less painful way. Get access to data from the world's largest online video platforms. Each social network has different behavior and consumption patterns. Understand in a few clicks what performs best in each of them with Winnin Insights. Search for the subjects your audience most likes to watch and find out what else relates to your audience. Dive into the niche interests and trends your audience is engaging with and find opportunities to produce content. -
29
Scraawl
Scraawl
Scraawl is a suite of data analytics tools designed to empower you to gain more from your data. Whether your problem set focuses on publicly available data, images and video, unstructured text, or all of the above, Scraawl has powerful tools to enhance your analyses. Scraawl leverages state-of-the-art artificial intelligence and machine learning techniques to provide actionable insights through analytics. Our team is a multi-disciplinary group of developers, researchers, and data scientists dedicated to bringing cutting edge analytics to users. Scraawl SocL® is an enterprise-level, easy-to-use, web-based PAI listening and analytics tool. Scraawl SocL® searches, analyzes, and visualizes online conversations and news data, providing a user with a detailed 360-degree analysis. -
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Tubular Intelligence
Tubular
Tubular is the most comprehensive video intelligence platform that standardizes and contextualizes the digital video universe for you. Bring the world’s best ideas to your content strategy by knowing what the world is watching across 4B+ videos and 16M creators, classified and organized for you. Position your media property using contextual and comparative performance metrics, and pitch data-backed ideas that will get advertisers excited. Uncover who is partnering with whom across the ecosystem, to inform your prospecting, pitching, and future partnerships. Tubular video ratings are point-in-time performance metrics (views, engagement rates) that allow you to objectively compare the first 1, 2, 3, 7, and 30-day performance of video content, influencer partnerships, or individual videos and creators. Organizing the world of video for you. ContentGraph is Tubular’s organizational backbone, using machine learning to automatically classify videos and creators across and within platforms.
