Best Government AB Testing Software

Kochava

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

169 Ratings

Starting Price: FREE

View Software

Visit Website

Selzy

Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).

28 Ratings

Starting Price: $7 per month

View Software

Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

View Software

FROGED

FROGED Technologies

FROGED is where Customer Success meets Product-led growth. One affordable platform to solve onboarding, retention & support challenges - built by a SaaS, for SaaS companies. Brands can optimize their entire Customer Lifecycle: Onboarding, Engagement, and Proactive Customer Support. Using one platform you can: - Automate support (live chat, help desk & integrations) - Increase product adoption (in-app messages and email campaigns & automation) - Reduce churn by up to 76% (Use NPS surveys, omnichannel communication, & keyword spotting) Plus increase engagement, overall MRR, and retention rate. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

17 Ratings

Starting Price: €79 per month

View Software

User.com

User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →

10 Ratings

Starting Price: $249.00/month

View Software

Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

8 Ratings

Starting Price: $39 per month

View Software

1PointMail

1Point Interactive, LLC.

1PointMail, a cloud-based email marketing solution, allows users to improve their email marketing return on investment (ROI). With 1PointMail, users can optimize marketing campaigns, manage lists, track campaign results in real time, and enhance email deliverability. 1PointMail allows users to upload lists, create newsletter templates, and send dedicated messages to their customers. 1PointMail also enables users to create sub-accounts for multiple users and customize them by giving them assignment permissions.

8 Ratings

Starting Price: $49.00/month

View Software

Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

8 Ratings

Starting Price: $89 per month

View Software

Qualtrics XM Platform

Qualtrics

The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.

7 Ratings

View Software

Flagsmith

Flagsmith is a fully supported open source Feature Flag, Remote Config, and A/B testing service. Use our hosted API, deploy to your own private cloud, or run on-premise. Flagsmith makes it easy to create and manage features flags across web, mobile, and server side applications. Just wrap a section of code with a flag, and then use Flagsmith to toggle that feature on or off for different environments, users or user segments. Feature flags - Release features with confidence through phased rollouts. Remote config - Easily toggle individual features on and off, and make changes without deploying new code. A/B and Multivariate Testing - Use segments to run A/B and multivariate tests on new features. With segments, you can also introduce beta programs to get early user feedback. Organization Management - Organizations, projects, and roles for team members help keep your deployment organized. Integrations - Easily enhance Flagsmith with your favourite tools.

5 Ratings

View Software

Zoho PageSense

Zoho

Conversion Optimization and Personalization Platform. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions. Whether you want to understand what works on your website, why visitors behave a certain way, or what it takes to convert a visitor into a customer, PageSense has the right set of tools for you. Test, learn, optimize, and repeat. Still caught in the top vs bottom fold debate? A/B test and see what works better for your business. Experiment with different page layouts, site elements, images, texts, colors, and more. Integration with various Zoho and third-party applications is just a click away. Get a unified view of your website data and make more informed marketing decisions. Start making data-driven business decisions.

3 Ratings

Starting Price: $17 per month

View Software

Unbounce

Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

2 Ratings

Starting Price: $72 per month

View Software

CPV Lab Pro

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)

2 Ratings

Starting Price: $47 per month

View Software

Maxymizely

Efficient tools for intellectual experimenting and maximizing your website conversion. Maxymizely uses cutting edge technologies that enable analyzing a large amount of data to determine the best performing variation of your site design. The core of our technology is a combination of matrix factorization approaches that have already shown remarkably accurate results on ad-click prediction class tasks and multivariate testing. Such technology has a significant benefit against traditional split testing as in the analysis, the information about visitors is considered. We analyze the interactions among profile attributes, displayed content and content elements on the page. This way, we discover the best-performing content for every visitor on your site. As we realize the importance to continuously improve your site, with our technology you will get considerably better results in less time in comparison to the traditional a/b and multivariate testing.

2 Ratings

Starting Price: $25 per month

View Software

Optimizely One

Optimizely

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

2 Ratings

View Software

Google Optimize

Google

Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.

2 Ratings

View Software

Userfeel

Userfeel is the user testing tool that gives you videos of real users speaking their thoughts as they use your website or app. Test any site in any language. Our panel consists of more than 130,000 testers speaking 40 languages. You can even have testers provide comments in your language while testing a website that is in a language you don't understand. Test on desktop, mobile, or tablet. Testing with both our app and an external camera allows us to test websites or applications on Android, iPhone, or iPad. Get your results in less than 24 hours. Use our vast network of testers throughout the world. See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user's point of view.

1 Rating

Starting Price: $59.00 per test

View Software

Adalysis

Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button. It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team. Powerful PPC management has never been this simple.

1 Rating

Starting Price: $99.00/month

View Software

UserTesting

UserTesting transforms the way digital products & experiences are built by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight.

1 Rating

View Software

Prisma Campaigns

The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!

1 Rating

View Software

Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

View Software

Evolv Al

Evolv Al powers intelligent experiences that enable organizations to learn valuable insights from every session and improve conversions continuously. Easy to implement and integrate with any tech stack, Evolv AI produces exponential results. Our AI-powered platform uses innovative tools to scale the number of experiences delivered, automate the process of identifying the best experiences across the customer journey, and personalize each visitor’s sessions. Utilizing a proprietary machine learning engine and client visitor data, Evolv AI delivers on digital growth goals at a velocity that takes conversion optimization and personalization to an entirely new level. Why just A/B test when you can Evolv?

Starting Price: $0/Year

View Software

Convertize

Convertize is a conversion optimization and A/B testing tool that makes it easy to increase your conversion rate. Edit your content, run A/B tests to find the best version and add powerful new features to your pages. ∙The Convertize SmartEditor™ allows you to create different versions of your webpages, A/B testing your text, images, and buttons without touching a line of code. It also allows you to set your own goals (by tracking buttons or URLs), so you can keep track of what matters most to your business. ∙A/B testing features like the Autopilot™ and Hybrid Statistics Engine™ find reliable results, fast. That means you have more time to work on your content. ∙SmartPlugins™ add geolocation, persuasive notifications and dynamic text to your website. Convertize integrates with the tools you are already using, so you can A/B test Wordpress content, increase conversion rates on Shopify, and optimize Wix websites with a few clicks.

Starting Price: $49/month

View Software

Picreel

ProProfs

Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing. By capturing visitors' attention and driving them towards specific actions, businesses can boost their website's conversion rate and increase sales.

Starting Price: $9.99/month

View Software

Crazy Egg

Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.

Starting Price: $24 per month

View Software

SplitMetrics Optimize

SplitMetrics

SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play. The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys. 1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR). 2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation. 3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept. 4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations. 5. Feedback test with focus group and multiple concepts.

Starting Price: $13,600/year

View Software

Convert Experiences

Convert.com

Optimize your website for more Customer Value. High ROI A/B Testing to (Actually) Grow Your Business. We’ve built a tool that eliminates the issues plaguing other platforms, letting you focus on your optimization strategy. Convert’s tool is one of the only enterprise solutions that stores no personal data in the default setting, and uses only first party cookies for accurate visitor tracking. Test without consent, keep optimizing & we have your back. ConversionXL studies show that we are one of the fastest testing tools out there. Yet we’ve beaten the blink that skews results and damages your reputation. Endless waits are over. When you ask us for help, you talk to human experts who know our tool inside out, value your time & don’t give up till you’re satisfied. Most plans come with unlimited projects, tests and domains. Plus advanced developer options and top notch training add-ons. If you can think it, you can test it.

Starting Price: $599.00 per month

View Software

Omniconvert

Optimize your customer journey with data-driven decisions. Serious eCommerce players become customer‑centric if they focus on what matters. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Behind data is the talent. We’ve been doing this for years. Omniconvert has helped global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalization, and web surveys. We have stuck our necks into data, identified barriers, X-ray tech-wise, got insights, hypothesized, prioritized on potential and effort, monitored conversions, learnt and iterated.

Starting Price: $299 per month

View Software

Socital

Market Analytics Technology Ltd

Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!

Starting Price: $26.00 per month

View Software

Userlytics

Userlytics is a state of the art user testing platform that allows you to quickly run user experience tests on any digital asset (sites, apps, prototypes, competitor assets, or more) and any device! Userlytics is the only testing platform that records the webcam, audio, and screen of the participants device while also allowing an unlimited number of annotations, highlight reels, users/admins, testers per session and number of concurrent studies. Additionally, Userlytics offers card sorting, tree testing, full audio transcriptions, branching logic, qual/quant metrics, dedicated account managers and a quality assurance team to make sure ever result is a good one. Want to give Userlytics a try? Then create a free test with a free participant in minutes with code ONEFREE and have the results in mere hours.

Starting Price: $49

View Software

Compare the Top Government AB Testing Software as of November 2024

What is Government AB Testing Software?

Kochava

Selzy

Matomo

FROGED

User.com

Smartlook

1PointMail

Mixpanel

Qualtrics XM Platform

Flagsmith

Zoho PageSense

Unbounce

CPV Lab Pro

Maxymizely

Optimizely One

Google Optimize

Userfeel

Adalysis

UserTesting

Prisma Campaigns

Mouseflow

Evolv Al

Convertize

Picreel

Crazy Egg

SplitMetrics Optimize

Convert Experiences

Omniconvert

Socital

Userlytics

Best Government AB Testing Software

Compare the Top Government AB Testing Software as of November 2024

What is Government AB Testing Software?

Kochava

Selzy

Matomo

FROGED

User.com

Smartlook

1PointMail

Mixpanel

Qualtrics XM Platform

Flagsmith

Zoho PageSense

Unbounce

CPV Lab Pro

Maxymizely

Optimizely One

Google Optimize

Userfeel

Adalysis

UserTesting

Prisma Campaigns

Mouseflow

Evolv Al

Convertize

Picreel

Crazy Egg

SplitMetrics Optimize

Convert Experiences

Omniconvert

Socital

Userlytics

Related Categories