Best SMS Marketing Software in Australia
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Compare the Top SMS Marketing Software in Australia as of November 2026
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What is SMS Marketing Software in Australia?
SMS marketing software is a tool used to send text messages directly to customers. It can be used for promotional campaigns, customer service reminders, and more. Customers opt in to receive these messages from the business. The software also helps businesses track customer engagement with its analytics feature and automated responses. Overall, it is a useful way for businesses to connect with their customers in an efficient manner. Compare and read user reviews of the best SMS Marketing software in Australia currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign’s SMS marketing tools help you reach customers on the channel they check most. Build automated SMS campaigns and journeys alongside email and WhatsApp, use AI SMS Builder for on‑brand copy, and trigger texts based on behavior—abandoned carts, tags, or deal stages—to drive faster responses and more sales.Starting Price: $15 per month -
2
Birdeye
Birdeye
Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.Starting Price: $250/month -
3
Notifyre
Notifyre
Notifyre is an SMS marketing platform for businesses that want to reach customers by text without contracts or monthly minimums. Send personalized campaigns using merge fields, templates, and scheduling, then manage replies in a two-way SMS inbox. Pricing is pay as you go at 2 cents per SMS with carrier fees included, and incoming replies are free. Built-in opt-out management, contact segmentation, and guided 10DLC registration (the carrier approval US businesses need to send marketing texts) keep campaigns compliant and delivered. Notifyre is ISO 27001 certified and HIPAA compliant, with 99.99% uptime and AES 256-bit encryption. Connect your CRM through Zapier's 7,000+ apps or the REST API. Rated 4.7/5 from 1,187 reviews, with live chat and phone support from a local U.S. team and a responsive account manager. Unlike SMS marketing tools that charge monthly whether you send or not, Notifyre wallet funds never expire, so seasonal and occasional senders only pay for what they send.Starting Price: 2¢/SMS part; 3¢/fax page (USD) -
4
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
5
CallHub
CallHub
CallHub is a digital organizing platform empowering political campaigns, nonprofits, advocacy groups, unions, and businesses with scalable outreach via calling, texting, email, and automation. The platform offers Predictive Dialer for high-volume campaigns, Power Dialer for personalized calls, and Auto Dialer. AI-powered Smart Insights categorize call sentiments. Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance maximize answer rates. Text capabilities include Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join with SMS/MMS support, URL tracking, and automated responses. Workflows automation enables multi-channel campaigns. The mobile app allows volunteers join campaigns from smartphones. CRM integrations with NationBuilder, NGP VAN, Salesforce, and Blackbaud ensure seamless sync. CallHub is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by 200,000+ campaigns, it has facilitated 1 billion calls and 750 million texts.Starting Price: $0 -
6
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.Starting Price: $9.99 per month -
7
CallTools
CallTools
Revolutionize your contact center with CallTools—the cutting-edge cloud-based software that integrates your inbound and outbound dialing on a single platform. Boost your agents’ productivity and enhance customer engagement like never before with CallTools’ powerful suite of call center features, including predictive dialing, call recording, and multi-touch campaigns with email and SMS capabilities. Get a complete 360-degree view of your agents’ performance and take advantage of real-time reporting. With seamless integration options, advanced queue management, and flexible IVR settings, CallTools ensures a streamlined workflow. Effortlessly manage data targeting and caller ID strategies to optimize connection rates and improve outcomes. Empower your team with a user-friendly interface designed to simplify complex tasks while delivering consistent results. -
8
Kixie PowerCall & SMS
Kixie
Kixie is a revenue engagement platform that helps teams connect faster, sell smarter, and scale efficiently with AI-driven automation and seamless CRM integration. ✔️ Outbound Sales: Increase connection rates by up to 400% with AI-powered Local Presence Dialing, Multi-Line PowerDialer, and Spam Risk Reduction. ✔️ Marketing: Automate calls and texts for instant follow-ups and personalized, scalable outreach. ✔️ Inbound Sales & CS: Streamline workflows with CRM-based call routing, shared SMS inboxes, and automated responses. ✔️ RevOps & Leadership: Optimize team performance with AI-powered call insights, live coaching, and real-time analytics. 🚀 Boost productivity and revenue with Kixie. Visit our website to get started for free today, no credit card required! -
9
VirtualPBX
VirtualPBX
VirtualPBX gives small businesses a complete, high-powered cloud phone system for $15/user/month with every single feature already included. One simple plan. No contracts. No feature gates. Zero surprises. Just smarter voice for your business—whether your team is at a desk, on the road, or working from home. Deploy AI FrontDesk whenever you're ready for intelligent 24/7 call handling, and scale into advanced messaging tools as your business grows. As the pioneers who invented cloud telephony in 1997, we back every account with expert, U.S.-based human support from people who genuinely understand small business. Because having the right technology is important—but having the right team behind it levels the playing field.Starting Price: $18/month -
10
UltraSMSScript
UltraSMSScript
UltraSMSScript is a uniquely positioned, easy to use, web-based group text and SMS marketing software platform. Either install UltraSMSScript on your own server and pay a 1-time fee for the platform, or have us host it for you with our monthly hosted plans! Pay for the text messages at WHOLESALE rates since we're linked directly to the text-messaging gateways. UltraSMSScript is the ultimate turn key SMS software platform and can be used as a white label solution for ad and media agencies, marketing providers, and companies serving their own local clients. With our text messaging software platform, you can service an unlimited number of client accounts with our Level 4 and ULTRA plans and manage these accounts from a very easy and intuitive administration panel giving you complete control. Experience many features such as Bulk SMS, Mobile Coupons, 2-Way SMS Chat, Appointment Reminders, Drip AutoreStarting Price: $297 one-time payment -
11
vcita
vcita
vcita is an all-in-one business management app built for small to mid-sized businesses. vcita boasts a wide range of features that helps SMBs streamline daily tasks and operations and improve how they interact with clients, fueling growth and success. Top features include client and calendar management, billing and invoicing, online scheduling, lead capturing, and email campaigns. vcita also integrates with dozens of platforms, including Facebook, PayPal, Quickbooks, and more.Starting Price: $12.00/month/user -
12
SPLICE Dialog Suite
SPLICE Software
Through the utilization of automated call, text, email, and voice first SPLICE Software support businesses in creating engaging and effective communication programs that integrate seamlessly with any pre-existing workflows. SPLICE’s patented Dialog Suite™ manages all your customer opt-ins to ensures that all your communications are legally compliant. From marketing messages and surveys to payment processing and reminders, SPLICE’s automated communications can add efficiency to any use case and can be applied to both inbound and outbound messaging. And with award-winning analytics tools, you can see for yourself the difference quality communication can make! -
13
Meera
Meera
Meera uses natural language processing to mimic how people text in real life. This makes people twice as likely to read messages and engage with your team. Turn unreachable leads into new revenue opportunities. Let Meera re-engage your cold prospects with human-like texts that lead to more meetings. SMS marketing blasts irritate leads and turn off the very customers you want to engage. But Meera sends perfectly timed messages that are relevant, helpful and human. Meera automates human-like text messaging so your admissions and student advisors engage more prospective students and increase their application and registration rates. Stop losing track of uncontacted inquiries. Instead, automate outreach via text messaging.Starting Price: $1000/month -
14
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses, multi-locations enterprises, and companies who sell digital solutions to SMBs such as publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google, Facebook, Yelp & 100 of platforms review management tools, email marketing, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM aka SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS is rebrandable by resellers.Starting Price: $99.00/month
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15
EZSMS
EZSMS
EZSMS is a Japan-based, practical, low-cost SMS marketing tool. Get in touch with customers, customize messages, and even start conversations with them by allowing them to call you back. No signup fees, pay as you go. As easy as it can be. Send SMS from the web, no need to install any programs or have technical knowledge. Start engaging with your customers right away. Do you want to send messages tailored for each one of your customers, and call them by their name? You can do this by using customized CSV files and we will handle the rest. You can subscribe to a phone number and set SMS messages to be automatically sent every time a customer tries to call you with our DialSMS service. -
16
Infinite Connect
Infinite Connect
One unified platform to run your entire business remotely. Improve productivity and simplify your communications with reliable voice, video, fax, conferencing and messaging in the cloud. Flexible unified cloud communications and contact center services designed, for small and medium sized businesses. Customize your settings and capabilities to have your conference calls work the way you want. Up to 100 callers included. In place of your traditional small business phone system, our VoIP phone system or hosted PBX uses your broadband connection to make communicating easier. From small meetings to large webinars, broadcast HD video, enable integrated teleconferencing and share your desktop with ease. No downloads required. Send and receive SMS & MMS text messages online and manage internet faxing from your dashboard. Infinite provides the most up to date VoIP Phones that arrive fully configured with plug and play functionality. All you have to do is turn on your phone and start talking.Starting Price: $22.50 per month -
17
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
18
SalesCaptain
SalesCaptain
SalesCaptain is an AI-powered customer experience management (CXM) platform designed to help local businesses attract, engage, and elevate customers through one unified communication and marketing hub. It centralizes messaging from texts, calls, social media, web chat, and payments into a single dashboard, backed with AI-generated communications and follow-up workflows. Features include automated review collection, intelligently filtering and posting positive feedback, plus business listing optimization, smart campaigns for personalized text and email, multi-channel web chat powered by Buk AI, and built-in phone solutions with AI call reception, whisper coaching, transcription, and call tracking. It also offers a customer manager to consolidate customer data and interactions, referral and feedback tools, competition insights, and SmartPages for SEO visibility.Starting Price: $300 per month -
19
ClickSend
ClickSend
ClickSend is a simple, global SMS platform built for developers and the businesses they support. Built on a battle-tested API that always delivers with: - Billions of messages delivered globally - Direct routes only to 190+ countries - 99.95%+ uptime - Lightning-fast delivery - Pay-as-you-go pricing — no lock-ins - 24/7 support from people who actually understand APIs - It works straight out of the box — and keeps working as you scale. Already use Zapier, ActiveCampaign, Make or Power Automate? There are pre-built integrations ready to go. Sign up and send your first message in minutes with free test credits. Perfect for: alerts, 2FA codes, marketing campaigns and transactional messaging.Starting Price: $20 minimum topup -
20
Grayscale
Grayscale Labs, Inc
Grayscale keeps your recruiting motion humming by providing frontline HR and talent acquisition teams the platform and tools they need to deliver a frictionless candidate experience. Source, match, and hire faster with two-way, one-to-one and bulk texting, hiring hub, automation, scheduling, and more all seamlessly integrated into your ATS. Think of Grayscale as your extra set of hands in the hiring process, enabling top brands like Dick's Sporting Goods, Chobani, DoorDash, and American Airlines to secure the best talent available. With our advanced technology and streamlined approach, you can optimize your recruitment process and stay ahead of the competition. - Text Candidates Inside Your ATS - Extensive Automation Suite to Handle the Busy Work - Bulk Messaging & Drip Campaigns - Let Candidates Apply via SMS Shortcodes - Interview Scheduling & Hiring Assistant -
21
Convoso
Convoso
Convoso: The Best F 'ING Dialer for sales pros who mean business. Since 2006, Convoso has been flipping the script in the outbound sales, delivering an AI-powered sales platform that doesn't just help you grow—it helps you dominate. We’re not here to blend in; we’re here to stand out and help you do the same by driving profitability, connecting with more prospects, and crushing engagement at scale. And yeah, we’ve got compliance with TCPA and all the regs covered—so you can focus on what matters: closing deals. Convoso is trusted by thousands of customers across industries like insurance, financial services, solar, home services, BPOs, lead gen, and legal sectors. We’re not just another dialer. We’re the dialer built for closers. -
22
Textmagic
Textmagic
Textmagic is an all-in-one business text messaging platform designed to help companies send bulk texts, manage two-way conversations, and automate notifications with ease. The platform's streamlined features, such as scheduled messaging, customizable templates, contact management, and WhatsApp integration allow you to connect with customers globally in just a few clicks. Textmagic also helps you optimize and monitor SMS campaigns in real time with robust reporting tools that offer insights into delivery rates, engagement, and response times, ensuring transparency for every message sent. For businesses needing deeper integration, Textmagic’s SMS API and Zapier compatibility make it easy to connect with websites, CRMs, and other apps, enabling seamless automation. Whether for marketing, notifications, or internal communication, Textmagic can provide the tools to simplify your messaging efforts, with flexible pricing and reliable support to back up any company’s growth.Starting Price: $24.50/500 texts -
23
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
24
SimpleTexting
Sinch
Mass texting made easy. Have conversations with individual customers or send out a text to thousands at once. SimpleTexting gives you everything you need to engage your audience using SMS. Trusted by Fortune 500 companies and small businesses alike, SimpleTexting’s intuitive platform makes text marketing accessible to anyone. Send bulk messages, conduct polls, provide customer service, create automated drip campaigns and more. With flexible pricing plans and powerful features, SimpleTexting grows with you. And with an app available for iOS and Android, you can even manage your efforts from anywhere.Starting Price: $29.00/month -
25
BulkSMS.com
BulkSMS.com
BulkSMS is a business messaging platform that enables organizations to send and receive SMS messages, manage bulk texting campaigns, and automate customer communications. The software provides a web-based messaging dashboard, desktop applications, and an SMS API for integrating text messaging into websites, CRM systems, and business applications. Users can send personalized messages, schedule campaigns, manage contact lists, and communicate with customers through two-way SMS conversations. Its messaging capabilities support appointment reminders, payment notifications, authentication codes, promotional campaigns, service alerts, and internal communications. BulkSMS also offers Rich Communication Services (RCS), WhatsApp Business Messaging, customizable sender IDs, delivery reports, and automated message responses. The platform connects to more than 800 mobile networks across over 180 countries, providing international messaging capabilities and flexible usage-based pricing. -
26
Close
Close
Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.Starting Price: $19/month -
27
Podium
Podium
Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.Starting Price: $399 per month -
28
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
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Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
30
Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strongStarting Price: $0/month
