Two Owls Facebook Pixel Alternatives

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Run your entire Shopify store from a dashboard in your pocket.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions.

Klaviyo is an enterprise-level, cloud-based email marketing software solution for eCommerce companies. With powerful segmentation, one-click integrations, ROI-based reporting, website tracking, pre-built autoresponders, custom activity fields, drag-and-drop email design, and 360° customer profiles, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data from their eCommerce platform and/or website and put this data to work to help personalize marketing content and optimize business performance. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Heap is an insight automation infrastructure for every business. Innovative and feature-rich, Heap helps companies automate user analytics so they can focus on their core business. Heap products include Core, Attribution, Conversion, Enrichment, and Warehouses.

Converge helps online stores improve ad performance and attribution accuracy through better tracking. Server-side conversion tracking ensures your ad platforms can optimally target prospects. Event enrichment makes sure your website events contain maximum event parameters. No third-party pixel or attribution is necessary as in-platform reporting is already correct with converge tracking. Server-side conversion tracking ensures your ad platforms can optimally target prospects. Event enrichment makes sure your website events contain maximum event parameters. Also track subscriptions, POS orders, upsell orders and more beyond your website. Auto-track all important events, even the separate steps in your checkout.

NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.

AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.

Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.

Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.

It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable?

Wizaly is an algorithmic attribution solution to optimize your media mix using a 100% data driven view of the performance of each of your marketing channels. Wizaly Online Media optimizes the ROI of your digital marketing using algorithmic attribution and provides a unified version of your marketing performance. Wizaly Offline Media analyzes the interactions between online and offline media and drills into each channel’s performance, from branding to conversion. Wizaly Omnichannel integrates purchases made in stores, branches or call centers to provide an integrated vision of the performance of your omnichannel marketing, using but not limited to ROPO analyses. The Wizaly product module analyzes correlations between products, customer profiles and marketing channels to leverage the right products and boost your e-commerce strategy and your revenues.

Click tracking and conversion attribution is the most technical, tedious and least fun part of running your business online — but you also have to get it right. You just can't rely on the stats provided by your ad networks, affiliate networks, autoresponder, shopping cart, CRM or other marketing apps you use. Because individually they simply don't have all the data points necessary to generate accurate and actionable marketing insights. Not to mention, some of them like to take credit for everything! ClickMagick is your objective “Single Source of Truth” — the one place where you can see all your key marketing metrics and your actual results, with pinpoint accuracy, all in one place. ClickMagick is much more than just a "link tracker", and you can use it to easily track and optimize even the most elaborate sales funnel. For example, ClickMagick Campaigns is our modern tracking solution that uses industry-standard UTMs and “first party” cookies to track your entire sales funnel.

People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge.

HyrosAI print tracking is proven to increase AD ROI in over 2,500 businesses. Hyros verifiably tracks key metrics like leads, calls, sales and returning customers much better than ad platforms. This means better more profitable decisions when ad buying. The most accurate form of ad tracking online. Providing up to 50% more ad attribution than just ad platform tracking alone. The "feeding" of print tracking data to ad platform AIs such as Facebook and Google to improve ad targeting accuracy. Hyros has created the Profitwell/Baremetrics of ad reporting. Drag and drop, then customize your dream ad reporting dashboard showing any stats & comparisons you can imagine. Then use this dashboard to instantly get access to your crucial stats and deliver reports to your clients in 1 click. See the deep metrics that impact your advertising bottom line alongside with your ad data. Metrics like leads, funnel metrics, calls, call closes, upscale/downscale interaction, and refunds.

DenGro is a specialist software as a service solution for dental practices. It provides front of house teams with easy to use mechanisms to capture all treatment leads, nurture them and convert as many as possible. Saving time with many integrations, e.g. PMS & Call Tracking. DenGro gives principals and managers the marketing and performance data (e.g. lead attribution, conversion rates) required to understand and influence growth.

Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.

Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.

Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors.

Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Generating sales is a good thing, but knowing where they come from is key. Opentracker is a best-of breed e-commerce analytics platform purpose-built to give you all the attribution data you need with just a few clicks. At Opentracker we are commited to your business success and we want you to make the most of your data. For this reason, you’ll have access to dedicated professionals – including the CEO – that will help you make the most of your data. Can't find the data you are looking for in Google Analytics even if you know it's there? Are your current platforms and systems giving your more freedom and income or more stress and expenses? Get answers from your data. Get started with OpenTracker.

Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,

Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.

Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Cubed is a multi touch attribution platform that gives you the data to create a greater marketing ROI than you ever thought possible so you can optimize revenue at every stage of the user journey. Cubed uses proprietary multi-touch attribution, built upon propensity modelling. It is based on a neural network, an advanced machine learning model. It is constantly training, learning which user behaviors makes a person more likely to buy. The Cubed algorithm works on every visit it sees, providing a propensity score for the visit once it has been completed. The Cubed MTA model then uses these propensity scores to give credit to the campaigns, keywords, channels and so on that drove that visit to site. This level of insight provides brands with the data they need to lead in their market.

AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.

Tru Power Data is a software that offers a range of solutions like lead distribution, data warehouse, ad attribution, and more for businesses looking to optimize their sales and marketing efforts. Tru Power Data is designed to help businesses efficiently manage their leads, store, and analyze their data, and track the performance of their advertising campaigns. Request a free demo today!

Understand what your data is telling you, then optimize your entire marketing funnel. Stop flying blind on ad spend decisions. Invest ad spend in high ROAS campaigns you can prove. Visibility & insights into TOF/MOF clicks that drive last click sales. Real-time live conversion data mapped to ad spend. Where do I invest to find cold traffic when the ad platforms aren’t measuring effectively? See which cold traffic channels, campaigns, audiences, and ads drive future customer LTV at a profitable ROAS. Real-time visibility into CRM and Sales conversions and same-day ROAS results. Do Facebook videos and BOF ads impact my sales if no clicks occurred? Set confidence in view impact and get visibility into the bottom of the funnel view. Find the all-important clicks before the last click so you can continue to invest in the vital feeder campaigns that led to the final conversion. Wicked Reports has a deep analysis of your CRM and cart conversions to determine cold traffic conversion time.

Bizible is now Adobe Marketo Measure. Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.

See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest.

Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.

Key data for crucial decisions, every day. See the bigger picture, like trends in ROI over time, but never miss out on the details. We help you make confident decisions to fearlessly push your company forward. Track the data points that actually matter for decision making, translated from marketing speak to business speak. See the impact of your decisions in real time. Aphrodite is self-service, GDPR compliant, and runs on SOC 2 compliant servers. We do not keep any data, and you can unlink your accounts at any time. We think manual reporting is going the way of the dodo. With our patent-pending technology and automated daily reports, it's one click, all insights, no hassle. Stay focused on the data that matters. Cross-reference Facebook and Google account data to see ad spend, ad-generated revenue, and organic revenue. Get instant clarity on your financials.

Justify and optimize TV advertising investments. Fast, accurate, actionable cross-screen measurement and attribution you can trust. Don't settle for waiting weeks or months to report on cross-screen TV advertising performance and make optimizations. Avoid inaccurate TV ad measurement that impedes confidence and distorts reporting and predictions. Gain the functionality and support you need to turn insights into action and continuously drive ROAS. iSpot measures impressions and performance of all TV ads, leveraging our proprietary ad catalog and airings data, exclusive access to 16M Smart TVs and direct integrations with 300+ streaming platforms and DSPs. iSpot has acquired Ace Metrix, expanding TV ad measurement and attribution capabilities to include survey-based creative assessment. Now, advertisers have the ability to seamlessly track both the business outcomes and the brand impact of TV and video advertising.

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue. Conversation intelligence to enhance every digital touchpoint and human interaction. Invoca’s active conversation intelligence platform enables companies to understand and immediately act on the information consumers share via conversations. Multiply the impact of your marketing performance by connecting every consumer conversation to the digital journey. Understand why and when consumers reach out for buying assistance to improve digital conversion rates. Analyze customer conversations and enable remote agent coaching and feedback to improve close rates and make the most out of every sales opportunity. Deliver exceptional customer experiences and boost revenue with visibility into the digital-to-conversation customer journey.

World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day. Track your performance against target using data you can trust. Independent reporting across all channels gives you early warnings when you're going to miss your KPIs, then shows you where to investigate. Dig in to find problems and opportunities. Compare KPIs at a granular level, then decide what you need to do to get back on track and hit your number. As always, break down by channel, source, campaign and objective, across all of your KPIs and time periods.

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives.