Audience
Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
About PathFactory
Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
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Product Details
PathFactory Frequently Asked Questions
PathFactory Product Features
Account Based Marketing
Content Marketing
Customer Data Platforms (CDP)
Lead Generation
PathFactory Reviews
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"Essential for Marketing Success " Posted 2024-08-29
Pros: PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.
Cons: Can't think of anything really. It did what we asked it to do, and then some.
Overall: Outstanding usability, reliability, and customer care. I wish all our martech was this good. The price could be more competitive -- have had to fight hard for the budget sometimes. But it proves its value to the most belligerent bean counter if you're smart about how you use it.
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