PathFactory Integrations

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

6sense is an AI-powered revenue intelligence and account-based marketing platform that helps B2B organizations identify potential buyers, predict purchase intent, and accelerate sales growth. The software combines first-party and third-party intent data, website visitor identification, and predictive analytics to uncover companies actively researching products and services. Its AI models analyze buying signals, customer behavior, and historical sales data to identify high-value accounts and determine their stage in the purchasing journey. Sales and marketing teams can use these insights to prioritize prospects, personalize outreach, automate advertising campaigns, and coordinate account-based marketing activities. The platform includes AI-powered email agents, sales intelligence, audience segmentation, workflow automation, and RevvyAI for conversational analytics and recommendations. 6sense also integrates with CRM systems, marketing automation platforms, data warehouses, & AI agents.

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.

Vidyard is an AI-Powered Video Selling Platform empowering sellers to win more deals by breaking through the noise, engaging more customers, and closing deals faster with AI-powered personalized video messages that can be created and delivered at scale. Beyond AI-Video, Vidyard is the leading business video hosting platform where organizations can upload, manage, and track engagement with CTAs and on brand personalization. Why is video so powerful for sales? Video breaks through the noise of traditional outreach, ensuring that reps stand out in crowded inboxes and social feeds. It fosters human connections, driving higher engagement and trust with buyers. With Vidyard’s tools, reps can prioritize high-intent prospects, build relationships with key stakeholders, and move deals forward faster, all while delivering personalized communication at scale

Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer data, professional data, or both. All of it protected by the industry’s most functional data management and privacy tools.

Allego’s learning and enablement platform elevates performance for sales and other teams by combining learning, content, and collaboration into one app, designed for the flow of work. With Allego, teams onboard faster, confidently deliver the right messaging and collateral, rapidly adopt content and best practices, coach and practice more frequently, and collaborate more effectively with peers and the home office.

We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities.