DemandScience

DemandScience

4.6 out of 5 stars
PathFactory

PathFactory

5.0 out of 5 stars
DemandScience PathFactory

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DemandScience:

About

Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush
PathFactory:

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
DemandScience:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
PathFactory:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
DemandScience:

Audience

Connect with Decision Makers to Close More Leads and Increase Your Marketing and Sales Pipeline
PathFactory:

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
DemandScience:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
PathFactory:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
DemandScience:

API

Offers API Supported
PathFactory:

API

Offers API Not Supported
DemandScience:

Screenshots and Videos

PathFactory:

Screenshots and Videos

DemandScience:

Pricing

Please contact DemandScience for pricing information.
Free Version Not Supported
Free Trial Not Supported
PathFactory:

Pricing

No information available.
Free Version Not Supported
Free Trial Supported
DemandScience:

Reviews/Ratings

Overall 4.6 / 5
ease 4.7 / 5
features 4.7 / 5
design 4.6 / 5
support 4.7 / 5
PathFactory:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
DemandScience:

Pros & Cons from Real Users

Pros

  • The product is very user friendly! Easy to navigate and find exactly what you are looking for! Love the unique features - For e.g. you can find the prospects and accounts that have been " Active " recently. You can find which accounts are hot and more likely to respond to your outreach . Our marketing team uses the third party Intent data from Klarity and marries it with our internal first party Intent data - and the resulting traction on our campaigns is above industry standards - so that says a lot about the Klarity data quality! The team loves the availability of direct and mobile numbers and the installtech data! Nothing to dislike so far. Great arsenal to have on your side.
  • DemandScience provided us with a steady stream of leads that matched our ICP, which helped us to expand our reach and connect with potential customers. The customer support team was always responsive and helpful, addressing any questions or concerns that we had in a timely manner.
  • Consistent lead gen at set cost per lead through content syndication programs. Excellent customer service.
  • -Fast response times -Always ready to sort out an issue when it gets raises e.g. amendments in preview links. -Easy communication -Lovely and friendly team
  • Very responsive team and always pleasant to work with. Answered questions in a timely matter and was always happy to jump on a call if there was questions.

Cons

  • The new launch has beautifully taken care of whatever little nuts and bolts that had to be tightened from the earlier version. No complaints.
  • While the quantity of leads provided was satisfactory, the conversion rates were relatively low. This could be due to a variety of factors, such as the quality of the leads, the relevance of the content, or the timing of the outreach.
  • Leads can be cold. Landing page customization is limited.
  • I have not come across any cons while working with my DemandScience team as they are also ready to help.
  • Experienced invalid leads sometimes which would lead to panic with the client.
PathFactory:

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.
DemandScience:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported
PathFactory:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
DemandScience:

Company Information

DemandScience
Founded: 2010
United States
demandscience.com/products/pure-syndication/
PathFactory:

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com
DemandScience:

Alternatives

PathFactory:

Alternatives

DemandScience:
PathFactory:
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Uberflip

PathFactory
DemandScience:
PathFactory:
DemandScience:
Clearbit

Clearbit

HubSpot
4.8 out of 5 stars
PathFactory:
Visionayr

Visionayr

Selling Simplified
DemandScience:
Demandbase

Demandbase

4.0 out of 5 stars
PathFactory:
DemandScience

DemandScience

4.6 out of 5 stars
DemandScience:

Categories

PathFactory:

Categories

DemandScience:

Account Based Marketing Features

Analytics Supported
Campaign Personalization Not Supported
Customer Segmentation Not Supported
Engagement Monitoring Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Progress Tracking Not Supported
Prospecting Tools Supported
Target Account Identification Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Not Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Supported
Visitor Identification Not Supported

B2B Data Features

B2B Contact Data Supported
B2B Intent Data Supported
B2B Leads Data Supported
B2B Marketing Data Supported
Business Ownership Data Not Supported
Company Data Supported
Employee Data Supported
Firmographic Data Supported
Job Posting Data Not Supported
Salary Data Not Supported
Technographic Data Supported

Buyer Intent Features

B2B Lead Generation Supported
Channel Attribution Not Supported
Competitor Analysis Not Supported
Content Marketing Supported
CRM Integration Supported
Customer Journey Mapping Not Supported
Customer Profiles Not Supported
Intent Data Supported
Lead Notifications Supported
Lead Scoring Not Supported

Data Extraction Features

Disparate Data Collection Not Supported
Document Extraction Not Supported
Email Address Extraction Supported
Image Extraction Not Supported
IP Address Extraction Not Supported
Phone Number Extraction Supported
Pricing Extraction Not Supported
Web Data Extraction Not Supported

Lead Capture Features

Business Card / Badge Scanning Not Supported
Dashboard Not Supported
Data Extraction Supported
Lead Distribution Not Supported
Lead Notifications Not Supported
Lead Nurturing Not Supported
Lead Qualification Not Supported
Lead Scoring Not Supported
Online Forms Not Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Source Tracking Not Supported

Sales Force Automation Features

Call Management Not Supported
Campaign Management Not Supported
Channel Management Not Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Supported
Field Sales Management Not Supported
Lead Management Supported
Opportunity Management Not Supported
Performance Metrics Not Supported
Proposal Generation Not Supported
Referral Tracking Not Supported
Sales Forecasting Not Supported
Territory Management Not Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Supported
Data Import/Export Supported
Data Mining Supported
Data Verification Supported
Email Integration Supported
Lead Scoring Not Supported
List Building Not Supported
Performance Management Not Supported
Pipeline Management Not Supported
Predictive Modeling/Analytics Not Supported
Prospecting Tools Supported
Reporting/Analytics Not Supported
Sales Forecasting Not Supported
PathFactory:

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported
DemandScience:

Integrations

Adobe Marketo Engage Supported
6sense Not Supported
Adobe Real-Time CDP Not Supported
Allego Not Supported
Aprimo Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Klarity Supported
Salesforce Supported
Terminus Not Supported
Vidyard Not Supported
PathFactory:

Integrations

Adobe Marketo Engage Supported
6sense Supported
Adobe Real-Time CDP Supported
Allego Supported
Aprimo Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Klarity Not Supported
Salesforce Not Supported
Terminus Supported
Vidyard Supported
DemandScience:
Claim DemandScience and update features and information
Claim DemandScience and update features and information
PathFactory:
Claim PathFactory and update features and information
Claim PathFactory and update features and information