DemandScience vs. PathFactory Comparison


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About Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush	About Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Connect with Decision Makers to Close More Leads and Increase Your Marketing and Sales Pipeline	Audience Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Please contact DemandScience for pricing information. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.6 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros The product is very user friendly! Easy to navigate and find exactly what you are looking for! Love the unique features - For e.g. you can find the prospects and accounts that have been " Active " recently. You can find which accounts are hot and more likely to respond to your outreach . Our marketing team uses the third party Intent data from Klarity and marries it with our internal first party Intent data - and the resulting traction on our campaigns is above industry standards - so that says a lot about the Klarity data quality! The team loves the availability of direct and mobile numbers and the installtech data! Nothing to dislike so far. Great arsenal to have on your side. DemandScience provided us with a steady stream of leads that matched our ICP, which helped us to expand our reach and connect with potential customers. The customer support team was always responsive and helpful, addressing any questions or concerns that we had in a timely manner. Consistent lead gen at set cost per lead through content syndication programs. Excellent customer service. -Fast response times -Always ready to sort out an issue when it gets raises e.g. amendments in preview links. -Easy communication -Lovely and friendly team Very responsive team and always pleasant to work with. Answered questions in a timely matter and was always happy to jump on a call if there was questions. Cons The new launch has beautifully taken care of whatever little nuts and bolts that had to be tightened from the earlier version. No complaints. While the quantity of leads provided was satisfactory, the conversion rates were relatively low. This could be due to a variety of factors, such as the quality of the leads, the relevance of the content, or the timing of the outreach. Leads can be cold. Landing page customization is limited. I have not come across any cons while working with my DemandScience team as they are also ready to help. Experienced invalid leads sometimes which would lead to panic with the client.	Pros & Cons from Real Users Pros PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory. Cons Can't think of anything really. It did what we asked it to do, and then some.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information DemandScience Founded: 2010 United States demandscience.com/products/pure-syndication/	Company Information PathFactory Founded: 2012 Canada www.PathFactory.com
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Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Content Distribution Supported Content Experience Supported Data Enrichment Supported Data Extraction Supported Demand Generation Supported Display Advertising Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Marketing Account Intelligence Supported Sales Force Automation Supported Sales Intelligence Supported	Categories Account Based Marketing Supported AI Marketing Supported Content Experience Supported Content Marketing Supported Customer Data Platforms (CDP) Supported Lead Generation Supported
Account Based Marketing Features Analytics Supported Campaign Personalization Not Supported Customer Segmentation Not Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Supported Target Account Identification Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Not Supported Salary Data Not Supported Technographic Data Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Not Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Data Extraction Features Disparate Data Collection Not Supported Document Extraction Not Supported Email Address Extraction Supported Image Extraction Not Supported IP Address Extraction Not Supported Phone Number Extraction Supported Pricing Extraction Not Supported Web Data Extraction Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Not Supported Data Extraction Supported Lead Distribution Not Supported Lead Notifications Not Supported Lead Nurturing Not Supported Lead Qualification Not Supported Lead Scoring Not Supported Online Forms Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Not Supported Performance Metrics Not Supported Proposal Generation Not Supported Referral Tracking Not Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Not Supported List Building Not Supported Performance Management Not Supported Pipeline Management Not Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Not Supported Sales Forecasting Not Supported	Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Supported Show More Features Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Not Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Not Supported Customer Profiles Not Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Not Supported
Integrations Adobe Marketo Engage Supported 6sense Not Supported Adobe Real-Time CDP Not Supported Allego Not Supported Aprimo Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Klarity Supported Salesforce Supported Terminus Not Supported Vidyard Not Supported Show More Integrations View All 5 Integrations	Integrations Adobe Marketo Engage Supported 6sense Supported Adobe Real-Time CDP Supported Allego Supported Aprimo Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Klarity Not Supported Salesforce Not Supported Terminus Supported Vidyard Supported Show More Integrations View All 7 Integrations
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