Uberflip

Uberflip

PathFactory
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About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

About

Marketers tend to invest heavily in identifying and attracting buyers but struggle to engage them. That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. Leverage AI recommendations and dynamic personalization to encourage visitors to engage with more of your content.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences

Audience

Sales nad marketing teams

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com

Company Information

PathFactory
Founded: 2012
Canada
www.uberflip.com

Alternatives

Alternatives

Uberflip

Uberflip

PathFactory
Visionayr

Visionayr

Selling Simplified
ClearSlide

ClearSlide

Bigtincan

Categories

Categories

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported

Content Marketing Features

Audience Targeting Not Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Supported
Conversion Tracking Not Supported
Distribution Management Not Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Not Supported
Publish Scheduling Supported
SEO Management Supported
Social Media Management Not Supported
Video Management Not Supported

Integrations

Adobe Marketo Engage Supported
Terminus Supported
Vidyard Supported
6sense Supported
Adobe Marketo Measure Not Supported
Allego Supported
Aprimo Supported
Box Not Supported
Brightcove Not Supported
Dropbox Not Supported
Facebook Not Supported
Google Analytics Not Supported
Google Drive Not Supported
HubSpot Customer Platform Not Supported
LinkedIn Not Supported
Microsoft Outlook Not Supported
Salesforce Marketing Cloud Account Engagement Not Supported
Upland Kapost Not Supported
WordPress Not Supported
X (Twitter) Not Supported

Integrations

Adobe Marketo Engage Supported
Terminus Supported
Vidyard Supported
6sense Not Supported
Adobe Marketo Measure Supported
Allego Not Supported
Aprimo Not Supported
Box Supported
Brightcove Supported
Dropbox Supported
Facebook Supported
Google Analytics Supported
Google Drive Supported
HubSpot Customer Platform Supported
LinkedIn Supported
Microsoft Outlook Supported
Salesforce Marketing Cloud Account Engagement Supported
Upland Kapost Supported
WordPress Supported
X (Twitter) Supported
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