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Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Run your entire Shopify store from a dashboard in your pocket.

All your affiliate data in one dashboard and your marketing tools. We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more. In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates. We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.

Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.

OWOX is a no-code digital analytics platform that makes advanced analytics accessible to everyone. OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions. A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.

Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements. In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation. Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation.

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.

Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.

Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.

It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable?

Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.

Key data for crucial decisions, every day. See the bigger picture, like trends in ROI over time, but never miss out on the details. We help you make confident decisions to fearlessly push your company forward. Track the data points that actually matter for decision making, translated from marketing speak to business speak. See the impact of your decisions in real time. Aphrodite is self-service, GDPR compliant, and runs on SOC 2 compliant servers. We do not keep any data, and you can unlink your accounts at any time. We think manual reporting is going the way of the dodo. With our patent-pending technology and automated daily reports, it's one click, all insights, no hassle. Stay focused on the data that matters. Cross-reference Facebook and Google account data to see ad spend, ad-generated revenue, and organic revenue. Get instant clarity on your financials.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics. ORM's has available cloud-based solutions focused on enhancing the Sales and Marketing functions in a company. Solutions include Optimized Sales Management and Optimized Marketing Management, both solutions include predictive analytics and optimization as well as an enhanced set of report and data analytical capability. The common theme across all solution areas is a minimum cost savings of 5% - 15% or greater and significantly enhanced reporting and data management. We’re the only sales & marketing performance analytics platform that prescribes clear and direct action plans to give you the insights you need to increase revenue.ORM Technologies believes that data should make decision making easier. It’s like having a personalized data scientist on your team.

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)

Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack

Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.

Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.

Click tracking and conversion attribution is the most technical, tedious and least fun part of running your business online — but you also have to get it right. You just can't rely on the stats provided by your ad networks, affiliate networks, autoresponder, shopping cart, CRM or other marketing apps you use. Because individually they simply don't have all the data points necessary to generate accurate and actionable marketing insights. Not to mention, some of them like to take credit for everything! ClickMagick is your objective “Single Source of Truth” — the one place where you can see all your key marketing metrics and your actual results, with pinpoint accuracy, all in one place. ClickMagick is much more than just a "link tracker", and you can use it to easily track and optimize even the most elaborate sales funnel. For example, ClickMagick Campaigns is our modern tracking solution that uses industry-standard UTMs and “first party” cookies to track your entire sales funnel.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.

ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,

We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities.

TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives.

We work with thousands of other SaaS companies, so we know your data is fragmented across different software. HockeyStack is the only solution that lets you collect and connect all your data in one place. Find out how the deals are closed, what your users are doing on your website, and how your product is being used. Use our and/or filters to find the exact accounts/visitors you are looking for. You can hover over the chart to see the counts for each point in time. If the date range you selected is a single day, the data points will show each hour. If the date range is between a day and a month, the data points will show each day. If the date range is more than a month, the data points will show each month. The sources table segments sessions by referrer, UTM campaigns and refs. Ads are automatically tracked using UTM parameters and shown on this table.

Bizible is now Adobe Marketo Measure. Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.

Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.

An ABM platform that has the superior advertising component, with rich segmentation, campaign and opportunity analytics features. Our customers use us to deliver content to their target accounts in a personalised way, generating engagement and 1st party intent data. The data generated is used to trickle down to the relevant individual for a more personalised approach, increasing the chances of a successful business transaction. Split your target account list into several buckets to increase the relevancy of your content when advertising your value proposition. Make use of our segmentation features to increase your reach based on firmographic and technographic data. Separate high intent accounts and target them with lead generation content.

Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels. Centralize your data Connect your CRM, marketing automation and all the other tools in your marketing stack. Unify your cost and performance data into one, centralized view. Get real-time visibility into your marketing plans, investments, performance and goals.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

HyrosAI print tracking is proven to increase AD ROI in over 2,500 businesses. Hyros verifiably tracks key metrics like leads, calls, sales and returning customers much better than ad platforms. This means better more profitable decisions when ad buying. The most accurate form of ad tracking online. Providing up to 50% more ad attribution than just ad platform tracking alone. The "feeding" of print tracking data to ad platform AIs such as Facebook and Google to improve ad targeting accuracy. Hyros has created the Profitwell/Baremetrics of ad reporting. Drag and drop, then customize your dream ad reporting dashboard showing any stats & comparisons you can imagine. Then use this dashboard to instantly get access to your crucial stats and deliver reports to your clients in 1 click. See the deep metrics that impact your advertising bottom line alongside with your ad data. Metrics like leads, funnel metrics, calls, call closes, upscale/downscale interaction, and refunds.

Understand what your data is telling you, then optimize your entire marketing funnel. Stop flying blind on ad spend decisions. Invest ad spend in high ROAS campaigns you can prove. Visibility & insights into TOF/MOF clicks that drive last click sales. Real-time live conversion data mapped to ad spend. Where do I invest to find cold traffic when the ad platforms aren’t measuring effectively? See which cold traffic channels, campaigns, audiences, and ads drive future customer LTV at a profitable ROAS. Real-time visibility into CRM and Sales conversions and same-day ROAS results. Do Facebook videos and BOF ads impact my sales if no clicks occurred? Set confidence in view impact and get visibility into the bottom of the funnel view. Find the all-important clicks before the last click so you can continue to invest in the vital feeder campaigns that led to the final conversion. Wicked Reports has a deep analysis of your CRM and cart conversions to determine cold traffic conversion time.

Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements. Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.