Alternatives to MRI-Simmons
Compare MRI-Simmons alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to MRI-Simmons in 2026. Compare features, ratings, user reviews, pricing, and more from MRI-Simmons competitors and alternatives in order to make an informed decision for your business.
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GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. -
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Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
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Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
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Kantar Marketplace
Kantar
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. -
5
YouGov
YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market. -
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QUINI DATA
Quini
Quini provides leaders in the wine and restaurant industries real-time wine tasting sensory and attitude data, analytics, and software solutions that improve decision making and maximize sales. We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We also have immediate access to detailed consumer opinions from our vast network of followers. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets. Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment. -
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Swayable
Swayable
Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning. -
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Zoomph
Zoomph
Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch. -
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KPI6
KPI6.com
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.Starting Price: $15,000 based on usage -
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Azira
Azira
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline. -
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VTION
VTION
Get access to detailed behavioral insights, gather intel on your most pressing questions and find audiences that perform — it has everything you need to conquer the digital landscape in a privacy-first world. Drive business intel with access to real-time, deterministic and actionable data on your consumers mobile behavior. Eliminate ad waste and deliver higher ROAS by leveraging remarkably accurate audience sets ready to be activated in Lotame or any other Data Management Platform. Elevate your market research by getting detailed feedback from real consumers curated based on their digital behavior. Industry-first market insights for a privacy-first world. Peek under the hood to learn more about what powers VTION’s never-before-seen consumer behavior insights. Passive, real-time data collection methodology ensures that data cannot be manipulated as it is collected passively, providing higher data accuracy.Starting Price: Free -
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Mediaocean
Mediaocean
Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations. -
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Statista
Statista
Empowering people with data. Insights and facts across 170 industries and 150+ countries. Get facts and insights on topics that matter. Gain access to valuable and comparable market, industry, and country information for over 150 countries, territories, and regions with our market insights. Get deep insights into important figures, e.g., revenue metrics, key performance indicators, and much more. Consumer insights help marketers, planners, and product managers to understand consumer behavior and their interaction with brands. Explore consumption and media usage on a global basis. With an increasing number of Statista-cited media articles, Statista has established itself as a reliable partner for the largest media companies in the world. Over 500 researchers and specialists gather and double-check every statistic we publish. Experts provide country and industry-based forecasts. With our solutions, you find data that matters within minutes.Starting Price: $39 per month -
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EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more. -
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Conveo
Conveo
Conveo is an AI-powered platform for qualitative research that helps teams design, conduct, and analyze interviews (video and voice) with real people across consumers, users, and audiences. From start to finish, it supports defining the research brief, recruiting participants, interviewing asynchronously, analyzing video responses with AI (extracting themes, clips, consumer behavior), and producing insights & storytelling for stakeholders. Studies that might typically take 6 weeks are reduced to about 3 days. It offers features like interview-guide drafting (just provide business objectives or an uploaded brief), global recruitment of interviewees, asynchronous interviews (so people can respond on their own schedule), and fast, automated video analysis. Use cases include concept & creative testing, product usage & experience testing, brand positioning/awareness, uncovering consumer behavior, etc. -
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SparkToro
SparkToro
Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.Starting Price: $50 per month -
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Cassandra
Cassandra
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales. -
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Mediatoolkit
Mediatoolkit
Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.Starting Price: $399/month -
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Quantcast
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. -
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Mobilewalla
Mobilewalla
Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy. -
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MarketChorus
MarketChorus
MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.Starting Price: $149 -
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Nielsen Media Impact
Nielsen
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. -
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Helixa
Helixa
While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience. Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population. Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them. Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior. Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your -
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Suzy
Suzy
Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers. Suzy is a real-time market research platform. Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed. -
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comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
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CoolTool
CoolTool
Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys. -
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Capillary Insights+
Capillary Technologies
Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.Starting Price: $25,000 per year -
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Wiland PersonaBuilder
Wiland
Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting. That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. Bridge the gap between your strategy and media buying teams. PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns. -
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Commspoint Influence
Nielsen
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. -
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Zappi
Zappi
Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform. -
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Radarly
Linkfluence
Radarly is an AI-powered consumer insights platform with social data at its core. It combines the immediacy of digital data with the rigor of proven Consumer and Market Insight methodologies. It gives you access to reliable, structured quantitative and qualitative intelligence at all times. Go beyond social listening. Your success depends not just on listening to social conversations. You must stay attuned to dynamic markets and fast-moving customers more effectively than the competition! Radarly empowers you to support a more agile, customer-centric and data-driven brand lifecycle. Go from insight to action faster. Radarly is designed to serve the needs of the entire organization in multiple industries. It covers every stage of the brand and product-management lifecycle from strategy to execution and everything in between. -
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People Pattern
People Pattern
Traditional market research is time-consuming, unreliable at scale and prone to bias. People Pattern uses complex data science techniques to extract actionable marketing insights from the ocean of unbiased opinions and data generated by social media users. We refer to this as audience intelligence. While most social marketing tools focus on analyzing conversations about brands, the most valuable insights come from the people behind the conversation. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations and move beyond vanity metrics to evermore sophisticated ways of analyzing, targeting and activating high-impact audience segments. -
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Smytten PulseAI
Smytten
Smytten PulseAI is an AI-powered consumer insights and market research platform helping brands validate, track, and scale with confidence. By combining real marketplace behavior with advanced AI models, PulseAI delivers fast, bias-free research in as little as 72 hours. From concept testing and brand tracking to ad effectiveness and consumer behavior analytics, we enable marketing and innovation teams to make smarter, data-backed decisions before investing in media, inventory, or scale. Trusted by leading CPG, D2C, and enterprise brands across India. Validate demand. Reduce risk. Scale smarter. Book a demo to see PulseAI in action.Starting Price: $139.95 -
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Catalina
Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages. -
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Haus
Haus
Haus is a marketing science platform that enables brands to measure the precise business impact of their advertising efforts, both online and offline, through automated incrementality experiments. It offers products like GeoLift for geo-based incrementality testing, Causal Attribution for day-to-day incrementality reporting, and the upcoming Causal MMM for incrementality-powered media mix modeling. These tools allow users to design and launch experiments in minutes, obtain results in as little as two weeks, and optimize marketing investments with daily incrementality reporting. Haus emphasizes privacy-durable solutions that do not rely on pixels, cookies, or personally identifiable information, ensuring compliance with evolving privacy regulations. -
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Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
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MarketBridge
MarketBridge
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces. -
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NetBase Quid
NetBase Quid
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. -
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C5i’s Synthetic Audiences is an AI-powered consumer insight solution that creates hyper-realistic virtual personas to mirror real consumer attitudes, behaviors, and preferences so teams can generate rapid, scalable market understanding without recruiting real respondents. It uses demographic, behavioral, and social listening data combined with generative AI models to simulate market-like feedback for concept testing, message evaluation, segmentation analysis, and strategic validation in hours instead of weeks, overcoming the time, cost, and logistical limitations of traditional surveys and panels. These AI-generated virtual consumers behave like real target segments, enabling brands to test product ideas, pricing, messaging, UX flows, and strategic hypotheses at scale while reducing privacy risk and panel recruitment overhead, and to gain directional insight early in the research cycle.
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BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
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Synthesio
Synthesio
Fast track your way to the organic voice of your consumer. Next-gen AI identifies emerging topics and repeated consumer language. Market-research-inspired models capture what you’d otherwise miss, alerting you to noteworthy shifts in conversation. Go beyond conversations with behavioral data. Uncover what makes your audience tribes unique and connected. Build custom widgets, share internally, and start making consumer-centric decisions at scale. Social Listening Dashboards help you collect, visualize, and analyze what your consumers are saying online in real-time. From market research to crisis management, Dashboards are use-case focused, built together with your dedicated Client Service Manager. Above all, your Dashboard will help you keep pace with your ever-changing consumers and markets. As a result, you’ll make faster, consumer-centric decisions you can trust. -
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Dynata Insights Platform
Dynata
We actively recruit consumers, business professionals, and hard-to-reach individuals as members of our research panels, and we build trusted, ongoing relationships with them In a world more aware of privacy and authenticity, only Dynata can deliver the actual voice of the individual at scale to market researchers, marketers, and advertisers. With quality data to spark quality insights, more businesses around the globe can gain the advantages they need to innovate, grow and compete. Insights to stay ahead of changing consumer behaviors and trends; Identify which are temporary and those that may be permanent. Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times. -
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atypica.AI
atypica.AI
Atypica is an AI research agent that automates the end-to-end consumer insights workflow by generating realistic, behavior-driven personas, conducting AI-led interviews, and performing deep analytics to uncover the emotional and cognitive factors behind human decision-making. It can instantly create diverse AI personas informed by demographic and social-media data, supporting 300,000 synthetic agents, and augment them with 10,000 “real person” agents built from in-depth consumer interviews. Each agent maintains consistent personality traits, cognitive biases, and decision-making frameworks, delivering authentic responses with 85% human-like accuracy. Researchers define questions and, in under 30 minutes, initiate AI-conducted interviews that yield rich transcripts (often 5,000 words per agent), then leverage built-in behavior analysis to identify emotional triggers, biases, and cultural influences.Starting Price: $20 per month -
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Toluna Start
Toluna
Toluna Start is your single source for consumer insights, with the benefit of best-in-class research methodologies, team collaboration features, and the ease and speed of a turnkey platform. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies. You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time. -
45
&facts
&facts
&facts gives brands access to market insights driven by real-world data. We help them to launch the right products at the right time. In a fast-moving world, slow research doesn't work. Right now, market research can take weeks as you conduct surveys, focus groups or buy expensive reports. With &facts, you get real-world insights in real-time. Our real-world insights tell you what customers are doing right now so you can always keep on top. - Insights powered by billions of consumers: Our insights provide a real view into consumer behavior - We tell you what is happening: Use our insights to keep on top of changing consumer habits - Automated analysis: We understand what modern brands needs, so you get pre-analyzed insights from the moment you search -
46
Experian Mosaic
Experian
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates. -
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Trufan
Trufan
Trufan provides the opportunity for consumer opt-in: allowing you to generate ethical, high quality first party data. With the power to export and re-market to valuable target audiences. Discover new audiences, segment and filter across industries and interests with bio keywords, geographic breakdown, hashtag usage, activity rate, post times and more. Understand audience overlap across a portfolio of brands — yours, competitors, and more. Activate an audience whenever and however. Drive calls to action like new platform follows, newsletter sign-ups, e-commerce and more. Engage with ease to re-market and prompt impactful results. -
48
O360
Oculus360
Turn millions of authentic, unaided consumer comments into unparalleled marketplace insights. O360 AI-powered insights platform transforms customer voice into brand advantage. In a digital world where you may never meet your customers and competitive barriers to entry are evaporating, the brands that best understand their marketplace and consumer landscape will win. O360 customers use our Insights Platform to power a number of different initiatives. Drive increased conversions, higher sales and greater efficiency. Here are some top use cases to get your creative juices flowing. O360 is a secret weapon for companies in CPG, retail, financial services, automotive, travel, fashion and other industries, helping them outmaneuver the competition in a complex digital world through a better understanding of consumers and the marketplace. Check out our case studies to learn more. -
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Parrot Analytics
Parrot Analytics
Helping media companies get smarter. The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy. Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand. DEMAND360 captures demand signals in every country on the planet. Our language-agnostic platform uncovers global demand for local productions. We measure total market demand across SVOD, AVOD, linear and cable. We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media. -
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Standard Insights
Standard Insights
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves. From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.Starting Price: $99/month/workspace
