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About

C5i’s Synthetic Audiences is an AI-powered consumer insight solution that creates hyper-realistic virtual personas to mirror real consumer attitudes, behaviors, and preferences so teams can generate rapid, scalable market understanding without recruiting real respondents. It uses demographic, behavioral, and social listening data combined with generative AI models to simulate market-like feedback for concept testing, message evaluation, segmentation analysis, and strategic validation in hours instead of weeks, overcoming the time, cost, and logistical limitations of traditional surveys and panels. These AI-generated virtual consumers behave like real target segments, enabling brands to test product ideas, pricing, messaging, UX flows, and strategic hypotheses at scale while reducing privacy risk and panel recruitment overhead, and to gain directional insight early in the research cycle.

About

​MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. ​MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. ​

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Insight teams, product managers, and marketing professionals who need to simulate consumer responses and test ideas quickly using AI-generated virtual personas before real-world rollout

Audience

Marketing professionals interested in a tool providing comprehensive consumer insights to inform strategies, optimize media planning, and enhance data-driven decision-making

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

C5i
Founded: 2001
United States
www.c5i.ai/synthetic-audiences/

Company Information

MRI-Simmons
Founded: 2019
United States
www.mrisimmons.com

Alternatives

Alternatives

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim C5i Synthetic Audiences and update features and information
Claim C5i Synthetic Audiences and update features and information
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