SyntheticIQ

Simsurveys is an AI-powered synthetic survey and market research platform that generates research-grade synthetic survey data and panels in minutes rather than weeks by using AI models trained on real population studies to produce respondent-level datasets with realistic demographic, behavioral, and attitudinal patterns. It lets users build sophisticated questionnaires with quotas and logic, generate large synthetic respondent samples instantly, and export respondent-level files for analysis, eliminating the traditional need to recruit real participants or stitch together multiple tools. Simsurveys includes synthetic data generation from scratch, expanded data to boost sample sizes and fill demographic gaps, and real-time preference queries via an API that returns probability-weighted distributions for consumer insights on demand, and it also supports AI-moderated qualitative sessions that blend quantitative and qualitative research methods.

Electric Twin is an AI-powered synthetic audience simulation platform that builds virtual populations from real data so teams can instantly predict how target consumers will think, behave, and respond to products, messages, campaigns, and strategic questions without running traditional surveys or panels. It combines large language models, machine learning, and social science theory to create detailed synthetic personas that mirror real-world audiences and can be queried to produce quick, distribution-accurate insights that match the statistical patterns of live research with high fidelity, often achieving accuracy comparable to conventional methods but in seconds instead of weeks. With tailored synthetic audiences, organizations can test copy, product ideas, campaigns, and market assumptions, iterate quickly across segments, explore reactions from different demographics, and accelerate understanding that would normally require costly, slow field research.