Lifesight Alternatives

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkages

BetterCommerce is a revolutionary commerce stack that redefines mid-market commerce with its advanced and flexible APIs. With a suite of composable modules, including Product Information Management (PIM), eCommerce, Content Management System (CMS), Order Management System (OMS), Analytics, and Customer Engagement (Engage), BetterCommerce provides end-to-end ecommerce solutions that empower hyper-scaling brands to thrive in a highly competitive market. Our API-first approach allows seamless integration with your current tech stack, eliminating the need for complex third-party integrations. Whether you choose to implement individual modules or leverage the entire stack, BetterCommerce adapts to your unique business needs.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Run your entire Shopify store from a dashboard in your pocket.

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

We help the world's top brands access, engage with and learn from their users with interactive content and declared data. Build a mutually beneficial relationship with your users, engaging them with interesting and useful interactive content. Generate leads delivering customized offers and incentives based on user personas created on the fly. Direct user engagement, develop real-time insights, and analyze results with our dashboard and reports or the help of our experts! Easily create and share fun, engaging, non-intrusive interactive content embedded in and across your own digital channels. Create a highly engaged user base. Understand your users on a deeper level with every interaction with declared, first-party data collected with transparency and in compliance with GDPR and CCPA. Launch a powerful ongoing engagement and declared data strategy with our turnkey SaaS solution. Our SaaS platform was developed based on five years of experience processing over 10 million engagements.

Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.

See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest.

Today’s consumer expects more than yesterday’s tech. Use Wunderkind (formerly BounceX) to accurately recognize and market to the actual person behind every visit in real-time. Know your customers from your prospects and treat them accordingly, regardless of whether they are shopping in-store or online. All without requiring a log-in. Use real-time intent indicators to automate experiences that get your high-intent users to buy; and if it looks like they wont, we’ll capture their email so you can nurture them. Since you know who more people are and have a bigger list, you can send behavioral marketing messaging to more people and connect the buying journey across sessions and devices. Foster a direct relationship with your visitors and monetize their time on site with high-impact ads that don’t interrupt their user experience. Invest in premium ad placements with unprecedented performance. Our units are behaviorally triggered with full viewability to maximize your RoAS.

ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them.

Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes.

Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth.

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

Orchestrate campaigns triggered by real-time consumer behavior using Revotas marketing automation platform. Our platform lets you run more effective, efficient campaigns across mobile, email, social, and paid search channels. Create unparalleled customer journey experience and take personalization to a whole new level by leveraging the power of Revotas platform. Using data-driven insights gained from each consumer’s behavioral data, you can improve customer experience and increase conversion. Identify your highest-value subscribers and active consumers, then deliver targeted messages to increase lifetime value. Take a consumer-centric, data-driven approach that automatically personalizes messages at the individual level to increase engagement and loyalty. Predict likely purchase behavior and use AI to adjust results in real-time based on individual behaviors.

CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.

Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.

Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.

Simply put, we increase your revenue, through conversion rate optimisation via social messaging. Using the wisdom of the crowds to nudge your customers to conversion Social proof is enhances customers’ experience by adding relevant and helpful messages to their buying journey. Flockr’s Social Proof Messaging, Recommendation Messaging and Search Messaging help to nudge customers to conversion by providing transparent and useful info. We increase conversion rates and revenue for some of the world's largest merchants. .Our products are designed for retailers who are passionate about delivering engaging digital experiences for their customers to drive incremental revenue. Harness the power of the crowd and responsibly use social proof to deliver an engaging and informative digital experience for your customers.

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

OWOX is a no-code digital analytics platform that makes advanced analytics accessible to everyone. OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions. A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.

Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.

Predict future value from day one. Retina is the customer intelligence solution that provides accurate customer lifetime value metrics early in the customer journey. Optimize marketing budgets in real-time, drive more predictable repeat revenue, and elevate brand equity with the most accurate CLV metrics. Align customer acquisition around CLV with improved targeting, ad relevance, conversion rates & customer loyalty. Build lookalike audiences based on your best customers. Focus on customer behavior instead of demographics. Pinpoint attributes that make leads more likely to convert. Uncover product features that drive valuable customer behavior. Create customer journeys that positively impact lifetime value. Implement changes to boost the value of your customer base. Using a sample of your customer data, Retina delivers individual customer lifetime value calculations to qualified customers before you buy.

Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors.

CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.

Segment your customers by their loyalty using sophisticated mathematical model. Transform first-time buyers into regular clients and increase their retention. Build personalized marketing strategies for key customer segments. Increase your revenue and customer engagement by cross-channel communications in emails, push and sms. Launch email campaigns for complex segments without scarce IT resources. Launch cross-channel communications in emails, push and sms. Deliver personalized offers to your clients at the best timing, via appropriate channel. Use product recommendations in emails, push and sms to build personalized marketing strategy for specific cases and particular customer segments. Customers shall receive your messages via channels they actually use daily. Your website and mobile app shall adjust to your customers’ interests and needs. Campaign Management System allows segmentation by customers’ behavior on the website, in mobile app and emails.

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.

Unify your marketing channels, while AI predicts, optimizes and reaches your high value audiences online 24/7. We’ve automated 13 of the 17 growth workflows you need for the best results – This is your single source of truth. Build growth workflows and unlock the perfect media marketing mix, complete with automatic budget routing. Run multivariate tests for social, ads and email to unlock your best ideas and content. Multiply your ROI or simply boost it. Sell products and services directly from your website. Great for low-touch businesses like direct to consumer brands, subscription, events and SaaS. Drive awareness, and traffic to your brand website and store in real life. Great for consumer goods, physical retail and events irl. Start conversations or join your clients in social or email conversations. Draft, schedule and publish posts, and see the contributions of all conversations to your bottom line.

Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.

Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.

Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements. Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.

Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance. Be alert and understand brands' advertising activities across traditional and digital media, globally and locally. By accessing the most comprehensive competitive intelligence, you get timely insights to deliver best-in-class media strategy and optimize your business opportunities. Understand market trends and how brands are investing (in which channels, and how much) to improve budget allocation. Be alerted on brand advertising activities, and identify business opportunities by benchmarking competitors' performance. Be among the first to see the messaging and creativity from other brands in your industry, to help set your direction. Media owners can adapt to the changing competitive landscape and improve their business performance. They understand the full details of brand owner advertising campaigns and identify their share of voice.

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

We want to help you meet your targets. That’s why we show you all your data in one place and analyze it with Machine Learning algorithms, so you can see the relations between platforms, get actionable insights, and start saving time and money while making your business grow. Optimize your budget allocation with a model that takes into account not only campaign performance but also your customers’ journeys towards conversion. Get rid of any uncertainties concerning your business. Cross any couple of metrics you want and know the answer to your questions in a matter of seconds. Optimize your budget allocation with a model that takes into account not only campaign performance, but also your customers’ journeys towards conversion, and your store’s seasonalities. You’ll also see the expected revenue, and the conditions that need to be met to achieve it, the budget distribution, the number of sessions per source you would need to bring, and the size your marketing audiences would have to be.

Apteo uses A.I. to learn about your customers, helping you target them with the products they're most likely to buy using the messaging they're most likely to listen to. With a click of a button, you can integrate your ecommerce store or backend payments system. When your data's integrated, our A.I. will learn about your customers' behavior. Use our segments and product recommendations to send highly-optimized retargeting emails and ads. Our A.I. will automatically segment your customers based on their behavior. You'll see your customers broken down by segments related to recency, frequency, and monetization. Don't like our segments? Create your own using rules and conditions, or upload your own list of customers and track them over time. Once your segments are set up, we'll automatically keep them in sync with your email marketing tools.