Best Free Product Analytics Software
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Compare the Top Free Product Analytics Software as of January 2026
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What is Free Product Analytics Software?
Product analytics software provides the tools to help businesses track, analyze, and optimize the performance of their products by collecting and interpreting user behavior data. These platforms provide insights into how customers interact with products, what features they use most, and where they encounter issues. Product analytics software typically includes features like funnel analysis, cohort analysis, A/B testing, heatmaps, and real-time tracking of product usage. It helps companies make data-driven decisions to enhance user experience, improve product features, and drive product innovation. Compare and read user reviews of the best Free Product Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
4
Chameleon
Chameleon
Chameleon is the deepest digital adoption platform for product success, empowering SaaS teams to build no-code, self-service user onboarding, feature adoption, and feedback collection. • PMs, PMMs, and CSMs can build, manage and improve product experiences for your web application without writing code. • Using Chameleon you can show new users key functionalities, highlight product changes, improve feature discoverability, and reduce confusion and support requests. • Deploy NPS, CSAT, CES and custom surveys to users, triggered at the right time and to the right audience. • Add self-serve help and user onboarding launchers to guide users without interrupting their workflow. • Chameleon automatically collects the data on tour performance that can be used to optimize tours. • Variations can be shown to different users and all tours can be A/B tested. • Connect to one of the hundreds of integrations Chameleon supportsStarting Price: $279 per month -
5
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
6
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
7
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
8
Woopra
Appier
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
9
UXPressia
UXPressia
UXPressia is a collaborative customer experience platform that allows you to create, export, and share customer journey maps, personas, and impact maps online. Some of the platform’s features include maps and personas with a predefined, easy-to-customize structure (drag and drop sections, such as text, video, embed code, touchpoints, etc.). Multiple-persona journey maps. Design View (journey atlas) to specify relations between mapping initiatives. 120+ free templates for 10+ industries to use as a starting point. Text and audio comments, dot votes, and reactions. Storyboard library and image formatting. Default and custom tooltips. Color themes for journey maps. Team library for touchpoints, images, channels, etc. Link and email sharing. Presentation mode. Branding and high-quality exports (PNG, PDF, CSV, and PPTX). Teams will especially enjoy collaborative options and the possibility to standardize and scale their projects.Starting Price: $13.30 per month -
10
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
11
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
12
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
13
Totango
Totango
Totango is a customer success platform built to help businesses streamline operations, drive retention, and scale revenue without limits. Designed for cross-functional teams, it unifies customer data, health insights, and engagement tools into one connected system. With flexible dashboards, automated workflows, and best-practice playbooks, teams can efficiently manage complex accounts and multi-product environments. Totango equips organizations to understand customer health in real time, proactively reduce churn, and deliver value at every stage of the journey. Its enterprise-grade security ensures data remains protected while teams execute at scale. As companies grow, Totango adapts with them, supporting thousands of customers through digital programs or high-touch strategies. -
14
Formo
Formo
Formo is a web3-native product OS designed for onchain builders. Harness token-gated forms, wallet intelligence, and onchain product analytics to acquire, engage, and retain customers in web3. Formo's suite of tools helps you understand and use data about onchain users to turbocharge your growth in web3. Our mission is clear: to support the next generation of onchain builders with web3-native analytics and growth infrastructure. Formo is the platform we wish had existed when we started in web3. Formo's platform sifts through fragmented web2 and web3 data to present a unified view of your users and product health, empowering you to build products people want. Formo allows you to monitor and analyze the end-to-end user journey, from engagement on offchain channels to the final conversion onchain. It removes the need for a dedicated internal data team of SQL engineers to produce dashboards, freeing teams to focus on innovation and product development.Starting Price: $0 -
15
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
16
Zoho Apptics
Zoho
Zoho Apptics is a product analytics tool that provides everything you need to gain valuable insights into your product’s performance. Developers, Marketers, and Product owners can use Apptics to analyze their apps, monitor user behavior, understand their interactions, and capture crashes and errors—all in one platform. With support for all the frameworks, including Android, iOS, macOS, tvOS, watchOS, Windows, React Native, Javascript, Flutter, and Unity, Apptics helps you to fine-tune your app, keep users engaged, and build lasting loyalty. Ready to explore and experience Zoho Apptics? Sign up now!Starting Price: $89 -
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devtodev
devtodev
devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.Starting Price: Free -
18
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
19
data.ai Intelligence
data.ai
Confidently navigate the entire app lifecycle with data.ai Intelligence. Discover what markets are experiencing the largest growth by analyzing app market trends based on downloads and revenue around the world. Sharpen your competitive knowledge by gaining a deep understanding of the app market landscape. Track competitive market share across downloads, revenue, usage, and engagement metrics. Identify emerging players and competitive threats. Recognize competitive threats proactively by analyzing performance trends across your category. Access estimates for millions of apps to discover which store, country, category or device is driving success. Understand engagement metrics including active users, market penetration, duration and frequency of use. Track and monitor competitor market share, growth trends, and rank trends over time.Starting Price: Free -
20
Prodlytic
Prodlytic
Prodlytic provides an on-premise, enterprise-grade behavioral analytics solution that automatically tracks and stores all event-level data across your website and web app. Continuous export to your own storage and analysis technologies enables deeper insight on everything your customers do. Understand your customers & build better products with auto-track analytics on-premise & self-hosted. Auto-track everything your customers do by default. Add our lightweight tracking code once to your website or app and that’s it. No need for extra code ever, even if you want to instrument new events. Prodlytic displays a high-level overview of clicks, page views, and form actions so you can instantly understand how people are using your website or web app and make informed business decisions. The data Prodlytic collects is yours. Take control of it with continuous export to the storage and analysis technologies you’re familiar with. Export raw prodlytic data to Amazon S3, Google BigQuery, and more.Starting Price: $99 per month -
21
Keen
Keen.io
Keen is the fully managed event streaming platform. Built upon trusted Apache Kafka, we make it easier than ever for you to collect massive volumes of event data with our real-time data pipeline. Use Keen’s powerful REST API and SDKs to collect event data from anything connected to the internet. Our platform allows you to store your data securely decreasing your operational and delivery risk with Keen. With storage infrastructure powered by Apache Cassandra, data is totally secure through transfer through HTTPS and TLS, then stored with multi-layer AES encryption. Once data is securely stored, utilize our Access Keys to be able to present data in arbitrary ways without having to re-architect your security or data model. Or, take advantage of Role-based Access Control (RBAC), allowing for completely customizable permission tiers, down to specific data points or queries.Starting Price: $149 per month -
22
LaunchDarkly
LaunchDarkly
LaunchDarkly feature management platform. Dynamically control the availability of application features to your users. Modern development and operations teams are using feature management to deliver faster and take on more development cycles. This best practice enables engineering teams of any size to continuously deploy code, and empowers business teams with control over features so they can manage their customers' experience. With the LaunchDarkly Feature Management Platform, leading teams are able to reduce risk and launch their ideas at inception. Speed up the pace of software delivery by separating code deployments from feature releases. Deploy when you want, release when you’re ready. Lower the cost of being wrong by using feature flags to rollout new features and services or when migrating systems. Monitor and manage your features in real-time. Test robust functionality instead of just cosmetic changes.Starting Price: $12 per month -
23
LogRocket
LogRocket
LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.Starting Price: $99/month -
24
PostHog
PostHog
PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.Starting Price: Free -
25
rakam
Rakam
rakam provides verticalized reporting features for different teams's reporting needs so, your teams are not restricted in a single interface. rakam turns the questions you ask within user interface to SQL while hiding the complexity from the end-users. rakam doesn't load any data into your data warehouse, it expects you to have all the data inside your data-warehouse and lets you analyze the data without pulling the data outside your data warehouse, the single source of truth. Link to our blog post about the topic. rakam natively supports dbt core as the data modeling layer. rakam doesn't run your dbt transformations, instead connects to your GIT repository and synchronizes your dbt models automatically. rakam can create incremental dbt models, make use of them to speed up your queries and reduce the query costs on your database. When you define aggregates in your dbt resource files, rakam creates roll-up models programmatically hiding the complexity from end-users.Starting Price: $25 per user per month -
26
Statsig
Statsig
Upgrade your feature flags and experiments to accelerate your product growth with the most powerful stats engine. Product observability combines experimentation with real-time analytics to give you a 360° view of your product and business. For the first time, you can see which features are driving your business core metrics - not just events and clicks. Statsig serves all your experimentation needs with a unified platform that connects what you build with the impact you deliver. We power A/B tests and experiments on any device, in any part of the application stack, at any scale. Statsig gives you a comprehensive 360° view of how your product is performing. We help developers become savvy decision-makers. Statsig introduces end-to-end observability for each product update, from system performance to customer behavior, and hands developers the ability to bring data to their teams for every product decision.Starting Price: $0.03 per 1000 events -
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June
June
We studied what and how to track products so you can understand your users like the best companies do. Know the companies behind the numbers. Dive into company profiles instead of random IDs. Use our zero-setup report to validate, iterate and celebrate your features. Measure overall how many users or companies use, adopt and return to your features to validate its success. Get feedback on your features from the right people. Talk to who loved your feature, and who tried it once and never came back. Why isn’t your team celebrating your first 5, 50 and 500 users? Our reports have milestones your team can be proud to reach. Compare your launches with the other features in your product. Understand adoption and usage compared to the rest of your product.Starting Price: $149 per month -
28
Sprig
Sprig
Go beyond analytics and elevate your product with user insights, delivered fast. Capture insights from specific user cohorts based on their characteristics and the actions they take in your product. Leverage the full Sprig platform to learn from your users across every stage of product development. Record clips of your user sessions alongside their in-product feedback. Surface and solve pain points in your core flows before they become problems. Learn what your power users love, hate, and want to see next in your product. Identify user behavior patterns that lead to churn and learn how to reduce them.Starting Price: $175 per month -
29
Humanic
Humanic AI
Humanic automatically generates your product onboarding milestones and provide ultra-precise segments per milestone. This uses a mix of user activity and profile data from your product. Generate content based on what users do in your product and how they respond to your every nudge. Humanic learns what’s working and what's not for your users at each milestone and regenerates the email content automatically. Measure impact of the campaigns you send instantly to goals that matter - like conversion or retention. Unlock the full potential of your data to drive meaningful, personalized experiences at scale.Starting Price: $995 per month -
30
Kliken
SiteWit
Kliken makes marketing your business to interested online shoppers fast and simple; helping you unleash more traffic, more leads, and more sales for your company. Kliken is proud to be a part of the 2021 Inc. 5000 list of the fastest-growing companies in the United States. Choose from flexible budgets to meet your business needs, with a small fee to create and manage as many campaigns as you'd like. Start growing your business right away with an automated solution, regardless of your prior marketing experience. Build campaigns focused on efficiently spending your budget for visitors that are most likely to do business with you. Review all the metrics you need to understand how your campaigns work to maximize your return on ad spend. Put your business in front of the right people, whether you offer products or services. Market your business with the right tools for you.Starting Price: $150 per month
