Compare the Top OOH Advertising Software in 2024
OOH (out-of-home) advertising software is a powerful tool for businesses that want to expand their reach and build more effective outdoor advertising campaigns. It allows companies to have greater control over how, when, and where their ads are presented. This type of software includes features such as audience targeting, creative optimization, metrics tracking, and reporting tools. Whether the advertisement is static or digital, OOH advertising software can help improve campaign performance by giving users access to real-time performance data so they can make informed decisions about their campaign strategies. The functionality of this software can also be extended by integrating with other technologies such as AR/VR experiences and mobile applications. By leveraging these cutting-edge features, businesses can create engaging experiences that drive results while still staying within the limits of an OOH campaign budget. Here's a list of the best OOH advertising software:
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Kochava
Kochava
Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.Starting Price: FREE -
2
GOTIGER
Tiger Party New York
GOTIGER is a new cloud-based digital signage software developed by Tiger Party New York, a Times Square based interactive agency that specializes in creating large-scale, interactive DOOH campaigns. GOTIGER supports interactive real 4K content playback and dramatically simplifies and streamlines the buying, selling, and management of digital out-of-home (DOOH) media for media owners and global advertisers.Starting Price: $45/month, up to 3 players -
3
Wilyer Signage
Wilyer
Wilyer Signage solution is one of the top-notch digital signage and digital out-of-home advertising software in India. Wilyer Signage solution is a cloud-based digital signage software and Content management system (CMS) that enables users to display digital advertising content on digital screens placed across the globe remotely. Wilyer has developed the best-in-class solution with utmost efficiency in the domain of digital out-of-home advertising and digital signage content management. We have incorporated all the practical and needed features that are required in the advertising market which upscales the audience interaction and lowers the hassle of content management for the advertisers.Starting Price: ₹8000/year/screen -
4
LMX (Location Media Xchange)
Moving Walls
Location Media Xchange (LMX) is the supply-side platform of the Moving Walls Group, delivering advanced MediaTech solutions that empower OOH media owners to scale their operations. LMX's comprehensive platform offers a full-stack solution, including Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, among other on-demand capabilities. The Revenue Management tools help media owners optimize their financial performance, while Inventory Management ensures efficient use of media assets. Programmatic DOOH Enablement automates the buying and selling of digital advertising space, increasing efficiency and accuracy. Audience Measurement & Attribution provide insights into the effectiveness of ads, allowing for strategic refinements. Dynamic Content Management enables real-time updates and personalization of advertising content. Trusted by over 500 global media owners! -
5
Broadsign
Broadsign
Headquartered in Montreal, Broadsign is a leading advertising tech company that delivers cutting-edge cloud-based software solutions to digital signage and DOOH media operators. Powering over 120,000 displays worldwide, Broadsign features four core products that include Broadsign Control, for content distribution; Broadsign Creator, for location-specific digital signage content; Broadsign Direct, for sales inventory availability and proposal generation; and Broadsign Reach, for revenue generation through a programmatic DOOH solution. -
6
Bionic for Agencies
Bionic Advertising Systems
Award-winning, 5-star rated media planning software that delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, vendor bill reconciliation, and much more! Bionic for Agencies is the only fully integrated media planning software and media buying software for omnichannel marketing – digital, TV, radio, print, OOH, and more. Bionic gives you transparency, accountability, and control of your media planning and media buying. Bionic centralizes and standardizes all your media investments across all your clients and teams, worldwide. Bionic enables you to establish, authorize, and track progress against your media budgets. Bionic helps you find the best advertising placements for your media plan using the industry’s biggest searchable database of advertising programs, powered by modern artificial intelligence.Starting Price: $125 per user per month -
7
iSeeBoard
LeuSys Technologies
With the Digital Out of Home (DOOH) revolution on the horizon, it is now more effective than ever for business to choose digital signage solution that will give you the winning edge against the competition. sideboard adopts the latest web technology offers versatile solutions for your digital signage deployment, from subscription based SaaS, cloud or on-premise private server, to standalone digital signage. Dedicated on Android media player, we can help you quickly set up digital signage network from small or large in a simple and cost-effective way. Multi-zone layout, scheduled content, scrolling text, slideshow, video playback, or even YouTube channel or live, you can do it all here. To get ahead of the competition, setup your sideboard digital signage network now! We offer various digital signage solutions and free trial software. For a cloud-based free trial, please sign up. For MS Windows-based on-premises servers or private cloud servers, such as Amazon EC2. -
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Ad Sales Genius
Ad Sales Genius
Ad Sales Genius is a cloud-based, mobile-friendly media and publishing CRM built to manage sales, production, and billing for magazines, media companies, ad agencies, and event businesses. Our easy-to-use workflow automation tools help save media businesses of all sizes money and resources. Plus, our software integrates seamlessly with dozens of industry-standard solutions, including QuickBooks Online, Adobe inDesign, DocuSign, and RingCentral, so you can be sure your team is always in sync!Starting Price: $49.00/month/user -
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ADvendio
ADvendio
Effectively buy & manage cross-media campaigns with a media buying solution built for advertisers and agencies. Maximize direct & programmatic revenue with a fully integrated ad sales solution for publishers and agencies. Allow stakeholders to conveniently plan, execute, and manage campaigns from your own branded self-serve ad portal. For direct and programmatic advertising with integrations to leading ad servers, ad exchanges, SSPs, and DSP’s. End-to-end features for print ad management with a comprehensive real-time booking calendar to easily manage campaigns. All core out-of-home advertising processes are covered including inventory and price management. ADvendio is built and operated on the Force.com® platform and therefore backed by the security and scalability of a trusted name in cloud computing. This platform helps us support business needs with powerful APIs and mobile-ready tools. -
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Sklera
Sklera
sklera brings your images, videos, texts and your own layouts to any display. sklera is a user-friendly software for the professional presentation of your content on any display and turns your device into a digital billboard. The digital signage software sklera is scalable, independent of location, multi-platform capable, intuitive and easy to manage. Effortlessly create and manage presentations with images, videos and web pages and transfer them to all target screens. From one point, with one click - this is what we mean by "digital signage made easy". The digital signage software sklera turns your computer or TV device into a digital billboard ("Digital Out of Home", "DOOH"). Effortlessly create and manage presentations with images, videos and web pages and transfer them to all target screens. From one point, with one click, this is what we mean by "digital signage made easy"Starting Price: €99 per year -
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Flam
Flam
Publish immersive experiences that drive viewers to engage with your brand without app download. Go viral with viewers recording and sharing experiences online. Make your viewers brand ambassadors, co-creating content for you. Redirect viewers to shop, WhatsApp bots, websites, or lead-gen forms. Publish your mixed reality experience on Flam in minutes. Indulge your consumers with immersive mixed-reality experiences. We have simplified mixed reality for you. Publish and share engaging brand experience in minutes through a simple link on social media, websites, or even offline channels as QR codes. Billboards and newspapers transform into interactive screens, TVs can bring celebrities into your living room to record a video with them, and an Instagram link can bring products directly in front of you to interact with before you buy. Flam is the world's most advanced AI-powered mixed-reality publishing platform.Starting Price: Free -
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CAYIN
CAYIN Technology
CAYIN Technology provides Digital Signage solutions, including media players, servers, and software designed for the DOOH (Digital Out-of-home) networks. We develop industrial-grade digital signage appliances and tailored services so you don’t have to do the hard work. Digital signage, also known as electronic billboards or digital sign, is a multimedia display or an interactive platform that conveys relevant information to engage targeted audiences for marketing, educational, placemaking, advertising, and wayfinding purposes. As a professional digital signage manufacturer, CAYIN Technology devotes itself to developing and providing a complete portfolio of Digital Signage solutions, including diversified, powerful media players, content management servers, and advanced management software for monitoring and generating reports. As part of the Company’s non-stop efforts to cultivate its business in respective vertical markets, CAYIN develops xPost, the web-based application software. -
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AdButler
Sparklit Networks
Thousands of businesses from startups to large enterprises use AdButler’s software and APIs to power their digital ad operations. Discover a full stack of ad serving solutions, real human support and dedicated engineers. Sure, it's a display ad server. But there’s also email, video, mobile, digital out of home, self-serve marketplaces, order management, APIs and custom development that help you maximize revenue, save time and reduce cost. We bring together everything you need to manage, serve and track any type of ad on any screen. AdButler’s products power ad serving for web sites, apps, marketplaces, retailers, email newsletters, connected TV, digital out of home, and everything in between. A powerful ad server for any website. Ideal for online retailers, blogs, newspapers, community sites, online forums and more. Fast, asynchronous client-side or server-to-server ad calls.Starting Price: $9.95 per month -
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Buzz 3D Retail
Buzz 3D
Buzz 3D specializes in high-quality, easy-to-use 3D software solutions for Metaverse Headless eCommerce 2.0 3D Virtual Shopping, 3D eCommerce, Planogram creation in Virtual Stores, Shopper Marketing Research, Out of Home Advertising pre-testing and 3D Pack Testing. Our Solutions create cutting-edge 3D Virtual Shopping Consumer Experiences for experiential retail and marketing, whilst also delivering actionable insights for Sales, Marketing and Market Research both for digital and physical retail venues. Our most advanced technology suite: 3D Planogram Software, 3D Experiential Retail, 3D Virtual Shopping, 3D eCommerce, Virtual Store-Planning, Shopper Marketing Research and Data Analytics. Space-Plan your own Virtual Store in 3D and generate an unlimited number of Planograms. Share screenshots with your team as Best Practice guidelines, or use our 3D Market Research module to test with consumers as part of a comprehensive Shopper Marketing package, then prove which concepts work best. -
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BidMind
BidMind
BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities. BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors. -
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Launched
Launched
Introducing Launched, the all-in-one platform that empowers Marketing and Sales Directors to identify and engage with the right prospects at the right time. With Launched, you can expect to: Discover new opportunities with Publish, our free tool that connects you to top publishers to submit content for editorial review and expand your reach. Identify active buyers with Intent, powered by Bombora, that gives you a list of companies researching topics and keywords related to your offerings and create target account lists. Increase brand awareness with Awareness, our programmatic advertising solution that allows you to create and distribute campaigns across digital, OOH, video, and TV, and track metrics such as impressions, CTR, and engagements. Generate leads with Engagement, where you can define criteria for leads, upload your brand assets and let our lead generation team generate leads via inbound marketing. Leads are automatically captured.Starting Price: £15,000/year -
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Factori
Factori
Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends. Our offering 'Audiences' is a customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI. 'Measurements' is our data-driven marketing analytics and attribution offering that provides a holistic view of marketing impact, minimizing ad wastage with actionable insights and real-time optimization. Businesses can also plan and measure the effectiveness of their outdoor advertising campaigns with ease now with the help of Factori's 'Out Of Home'. And finally with 'Data Intelligence', businesses can gain actionable insights that drive business growth and strategic decision-making. -
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Vistar
Vistar Media
Vistar powers today’s out-of-home industry with technology that dramatically enhances the buying, selling and management of digital signage media. Vistar media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data-driven, automated, measurable DOOH transactions. Automated creative transcoding ensures a seamless display of standard creative sizes across any OOH screen. Extend your targeting strategies into real-world media, through 1st-party data or our industry-leading partners, and apply consistent targeting across all DOOH with no manual effort required. -
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Watchfire Ignite OPx
Watchfire
Ignite OPx makes it easy to upload, create, schedule, and publish vibrant content. Create and preview content with just a few clicks, change content in minutes or schedule months in advance for events, holidays, etc. Assign multiple users and set permissions to update, create, and schedule messages. Use the powerful built-in editor to easily create content. Drag and drop images, videos, and text to create professional-looking messages. Watchfire’s free EasyArt library gives you over 1,000 pieces of animations and stills to choose from. Upload your content and use the editor to design customized messages. Manage one or a network of screens, allow access to multiple users, and manage all your content from any internet-connected device. The advanced features of Ignite OPx give you design options like unique text stylings, adding time and temperature, and looping or multi-frame options to ensure your content gets noticed. -
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Aerva
Watchfire
We are in the midst of a significant change to the landscape of out-of-home advertising. Paper posters continue to be replaced by large-format digital displays at a rapid pace. The first movers have shown that not only does digital work but that it can provide significant advantages over traditional paper poster products. The key to success is fully utilizing the digital software platform to fully realize ROI. Saying 'fully realized ROI' sounds like a buzzword, and it certainly is, but buzzword or not we know that this is the key to success. We have built relationships with many global media companies and agencies to better understand their business, operation, and sales models so that we can help them profitably make the switch to digital. In the process of helping companies make the jump and realizing strong ROI, we were required to build out a powerful feature set specifically for media and adverting companies. -
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OneScreen.ai
OneScreen.AI
Work with us to run out-of-home (OOH) campaigns — billboards, bus wraps, street stencils, and more — for your clients. We've all seen the diminishing returns of online ads as digital fatigue and overt consumer irritation have dulled their effectiveness despite increasing CPM costs. With 47% of marketers worried they will soon be priced out of paid social, for example, it's no surprise that 97% say they're actively looking for alternatives to online advertising. Media buyers in your agency simply don't have the bandwidth to tackle à la carte OOH. Let alone track campaign performance. OneScreen.ai’s tech-enabled approach means you can target and measure OOH campaigns in the way brands have come to expect. -
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Ooh!Media
Ooh!Media
Powerful, intuitive Windows-based software that allows you to reach your targeted, daily viewing audience as no other media can. Pronounced “O” Media, Out-Of-Home (OOH) advertising is one of the fastest-growing ad categories today and provides one of the best returns on your investment. At a moment's notice, you can create dynamic, on-premise advertising programs that increase your same-store sales while reducing or eliminating your dependence on other traditional shotgun media (newspaper, TV/radio, etc). Adaptive’s Ooh! Media software sets a new standard in digital display advertising control. One-screen command and control empowers you and optimizes your customer’s viewing experience. Instantly display promotional text, and add backgrounds, graphics, animations, and video to create responsive advertising where it matters most – at your own front door. -
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True Impact Media
True Impact Media
Review available OOH operator inventory across all desired markets in a one-stop-shop experience. Maximize marketing dollars using our OOH platform; plan and filter to best optimize toward the advertising campaign objectives. Confirm the selected media outlet and inventory, then buy with confidence. True Impact Media will handle the rest, worry-free and on-time printing, shipping, and installation. Find an OOH advertising medium that fits your media planning campaign best. If you are looking to build brand awareness, reach a new audience, and gain valuable insight like never before, our outdoor media platform service is the perfect choice for you. With True Impact Media, digital advertising has never been easier. As an industry leader in the OOH space, our team can help you take your business’s marketing initiatives to the next level. -
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UPshow
UPshow
UPshow is a social-media-powered consumer engagement platform that helps brands use their existing TVs to drive the outcomes that matter most to their business. Fully customize your own branded TV channel with the perfect mix of customer-generated content, entertainment feeds, digital signage, and trivia/games. The plug-and-play setup is a breeze and the cloud-based platform is easily controlled from any device. -
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Xaxis
Xaxis
We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value. Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals. From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns. Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world. -
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Fliphound
Fliphound
Are you looking to attract new customers, promote your business, stand out from the competition, or reach local customers? Outdoor advertising costs less than radio advertising, TV advertising or print ads on a cost per impression basis and allows you reach the right audience at the right time. Fliphound is the first automated on-line buying platform for billboards. From building your campaign, creating artwork, to making payments, and monitoring campaign effectiveness we make it easy to buy and execute billboard campaigns. Fliphound is your local online marketing partner and is available 24/7 365 days a year. Fliphound appeals to advertisers, agencies and digital strategists who want to include Out-of-Home (OOH) in their marketing campaigns and are already buying other forms of media online including digital, social and other media. Fliphound simplifies and streamlines the billboard ad buying process and is attractive to advertisers with budgets of any size. -
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Yahoo DSP
Yahoo
Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall. Meet your happy medium. With huge scale, proprietary inventory and unique data, Yahoo DSP gives you all the benefits of a walled garden with the transparency of an independent. Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo DSP. -
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FreeWheel Strata
FreeWheel
With the Strata Platform, plan, activate, optimize, and manage billing and financials for all your campaigns across media types in one centralized location. Our single-hosted platform and open integration model means you can dynamically manage your media in the way that’s best for you. Manage your entire media workflow from digital and TV to print, OOH, and radio. Track budgets, assess return on ad spend, and re-aggregate reach to find your brand’s target audience. Count on on-demand customer support throughout the process. Save time and eliminate friction by automating workflows from planning through reconciliation. Integrate with external systems and sellers to minimize unnecessary and manual tasks between systems. Take control of your media finances with solutions uniquely designed for agencies. Build your own buying ecosystem through our API-based integrations with supply, data, financial, and technology providers, as well as your in-house solutions. -
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Cenareo
Cenareo
If you are serious about digital signage, the CMS should be at the heart of your solution. Cenareo is the wise choice. Scalable, context-based and data-driven, our SaaS boosts creativity and will deliver your messages now, and into the future. With thousands of screens, across 32 countries, companies trust our expertise to deliver the most flexible and effortless CMS with intelligent algorithms. Retail, corporate communications, DOOH, and screen monetisation are just a click away with Cenareo. Digital signage is an interactive communication platform that gives you full control over digital display networks. Our easy to use digital signage solution allows you to create, share and manage your stories on any digital display with perfect ease. Designed to communicate with an unlimited number of screens in real-time. We created a market-leading SaaS platform which allows brands to show any type of contextualised dynamic content. -
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Alfi
Alfi
Alfi, Inc. engages in creating interactive digital out-of-home advertising experiences. Alfi utilizes artificial intelligence and computer vision to better serve ads to people. Alfi’s proprietary Ai algorithm understands small facial cues and perceptual details that make potential customers a good candidate for a particular product. The automation works in a way that respects user privacy; without tracking, storing cookies, or using identifiable personal information. Ad agencies are empowered to examine real-time analytics data including interactive experiences, engagement, sentiment, and click-through rate that are otherwise unavailable to out-of-home advertisers. Alfi, powered by AI and machine learning, collects data to understand human behavior for improved analytics with relevant content for a better consumer experience. -
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AdQuick
AdQuick
Say goodbye to the headaches of out-of-home advertising. Only AdQuick combines technology, OOH expertise, and data to enable efficient, seamless ad buying across the globe. Our platform makes it easy for brands & organizations to plan, buy, and measure their out-of-home advertising. We know your time and money are important, which is why we built tools to get the most out of both. We know from experience the need to streamline the planning and buying process. Leverage our suite of tools to make your business run more efficiently and be a hero to your clients. Showcase and manage your unique inventory with a beautifully designed interface that enables easy discovery and inclusion in campaigns from national brands, all for free! Plan, buy & measure traditional out-of-home advertising from the broadest selection of inventory with the help of a dedicated strategist. Plan, buy & measure programmatic digital out-of-home campaigns. -
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Roadify
Roadify
Digital Out of Home - DOOH - is the most local form of mass media. A lot of engaging location-based content is available - why make people look it up when they can just look up and see it along their way? Massive ambient audience - no tune-in, downloads, clicks, or subscriptions required for viewing. Advanced technology puts premium local content on big local screens in front of a measurable audience. We deliver siloed local content to fragmented signage networks - scalable distribution from the silo to the screen. All-in-one tool for local content selection, styling and deployment. -
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Hivestack
Hivestack
We offer a more intelligent, targetable, measurable, and impactful way to reach precise audiences outside the home. Unlock the full potential of your digital inventory by optimizing revenue across direct and programmatic channels. Create measurable, highly targeted campaigns that activate custom audiences and drive business outcomes. We’re seeking future Hivestackers with incredible passion and an entrepreneurial spirit. Help us bring our technology to every screen around the globe. Buy impressions in real-time across the largest source of inventory from global DOOH media owners. Our platform allows you to target customers along their journey in real time. -
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The Neuron
The Neuron
The Neuron's easy-to-use platform makes it simple to plan, buy and manage your DOOH activities and access premium inventory. Our precision data targeting helps you connect with your audience as they go about their lives by delivering relevant messages in the moment to build engagement and create a hyper contextual experience. Create an integrated, omnichannel approach for your campaigns that you can push live or update in real time to react to changing markets or buyer behaviors. Our smart, new approach combines a programmatic approach with access to premium inventory to deliver a high-performing, cost-effective channel for smaller budgets. The Neuron's campaign performance analytics help you see what is (and what isn't) working so you can optimize campaigns in real time for better impact and improved ROI. -
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Basis
Basis
It’s the only demand-side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end process automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enables media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data. -
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Edge1
Edge1
Software to help media owners to grow media inventory, and run outdoor advertising campaigns at scale. Time-saving software that helps media agencies get deeper insights into prospects, and automate media planning and media buying. Brand service software to help you connect with advertisers, deliver transparent campaigns, and grow your business. Manage traditional, transit, digital, ambient, street furniture and place-based media with the current availability of locations between any two dynamic dates in a few simple clicks. Generation of job slips, work orders, monitoring of sites, and ongoing campaign progress with a dedicated mobile app for operations. Invoicing, credit notes, debit notes, payment receiving to payment making, revenue, outstanding, party ledger, revenue tracking. -
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Signbox
Signbox Microsystems
By giving you the power to deploy and manage your digital signage and digital-out-of-home (DOOH) media network regardless of the number of signage locations or distances between each, Signbox allows you to communicate to a target audience in real time. Signbox Pro leverages the power of industry-standard HTML5, CSS3 and JavaScript, combined with the world's most popular content management system (CMS), Wordpress, to bridge the gap between old-school digital signage networks and the modern world wide web. Developed for the large corporate user, Signbox Pro runs on standard Windows hardware for both the server and players and can be deployed either on-premise or via our secure cloud hosting environment. A single server instance is deployed for each customer account providing enhanced security and content segregation. -
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OUTFRONT
OUTFRONT
In name and in nature, we leverage the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising. Welcome to America's most visible and most versatile OOH media network. Engage audiences in the real world, where they live, love, work, and play. Digital out-of-home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing. Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall. -
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Adomni
Adomni
OOH offers a unique opportunity to create impactful, real-world connections while complementing social media engagement. Reach your audience everywhere they go, on 40 digital venue types from the leading media owners. Reduce the time to search for digital out-of-home screens from days/weeks to minutes. Select geo-targets, point-of-interest, media types, and audience segments to reach your optimal audience. CPM prices and screens targeted are always visible with real-time mapping and performance reports. Our team of digital out-of-home experts will help you to create, share, and execute the perfect campaign plan. View proof of play reports and easily track your campaign's performance. KPI performance and brand lift reports are also available. -
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Catalina
Catalina
Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages. -
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Doohly
Doohly
Digital out-of-home AdTech platform focused on realtime transactions. Control your signage with realtime bidding, monitoring, reporting and device control. Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH). This includes a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated together to enable data-driven, automated and measurable DOOH transactions.
OOH Advertising Software Guide
Out-of-Home (OOH) advertising software, also known as digital signage or DOOH (Digital Out-of-Home), is a technology-driven platform that enables the management and display of dynamic advertisements on electronic screens located in public spaces. OOH advertising has gained significant popularity in recent years due to its ability to reach a wide audience and deliver engaging content.
OOH advertising software typically requires digital displays such as LED billboards, LCD screens, video walls, interactive kiosks, or even mobile devices like tablets. OOH software streamlines the process of creating, scheduling and updating campaigns across various locations remotely. The ability to display dynamic content allows for more engaging and contextually relevant advertisements, enhancing audience attention and retention. With precise targeting options, advertisers can reach specific audiences at optimal times and locations, resulting in improved ROI. Users can easily scale up or down their advertising efforts according to changing needs by leveraging cloud-based software.
In conclusion, OOH advertising software empowers advertisers with robust features for managing dynamic advertisements across a variety of digital displays located in public spaces. By providing efficient campaign management tools, precise targeting capabilities, real-time updates, and valuable analytics insights, it enhances the effectiveness of outdoor advertising efforts while ensuring flexibility and scalability for advertisers in today's fast-paced marketing landscape.
Features of OOH Advertising Software
- Target Audience Analysis - This feature helps advertisers identify and analyze their target audience based on demographics, location data, and consumer behavior patterns.
- Site Selection and Scheduling - Advertisers can use this feature to select the most strategic locations for placing their OOH ads and create a detailed scheduling plan for maximum reach.
- Budgeting and Cost Estimation - This feature allows advertisers to estimate campaign costs accurately, allocate budgets efficiently, and track expenses throughout the campaign.
- Templates and Customization Options - Advertisers can choose from a library of pre-designed templates or create custom designs tailored to their brand's identity. These tools often have drag-and-drop functionality to make designing intuitive and user-friendly.
- Collaboration Features - OOH advertising software typically includes collaboration tools that facilitate teamwork between designers, copywriters, and other stakeholders involved in the creative process.
- Dynamic Content Delivery - This feature enables real-time content updates on digital screens or billboards, ensuring that messages remain relevant even during ongoing campaigns.
- Multichannel Integration - OOH advertising software seamlessly integrates with other marketing channels like social media platforms or mobile apps to extend the reach of campaigns beyond physical touchpoints.
Different Types of OOH Advertising Software
- Digital Signage Software: Enables scheduling and management of digital displays. Supports real-time content updates and remote control of displays. Offers features like multimedia support, content playback, etc.
- Media Planning & Buying Software: Facilitates campaign planning by analyzing demographics and audience data. Automates media buying process through integration with inventory databases. Provides tools for budget allocation, media selection, campaign optimization.
- Data Analytics & Visualization Software: Utilizes data from various sources (e.g., foot traffic, weather) to generate insights. Helps advertisers measure campaign effectiveness and make data-driven decisions. Offers visualization tools for creating reports or dashboards.
- Geolocation & Mapping Software: Enables precise ad placement by utilizing GPS coordinates or geofencing technology. Helps advertisers target specific locations or reach a particular audience segment. Can provide analytics on footfall traffic patterns and optimize ad placements.
- Content Creation & Management Software: Allows creation of customized content for digital billboards or displays. Supports various media formats (images, videos) and interactive elements (QR codes). Provides content scheduling functionalities for dynamic updating.
- Audience Measurement & Targeting Software: Employs technologies like computer vision or mobile tracking to measure audience metrics such as demographics, impressions, dwell time etc. Assists in fine-tuning ad targeting strategies based on audience insights.
- Campaign Monitoring & Reporting Software: Monitors the performance of outdoor campaigns in real-time using IoT devices or APIs. Provides detailed reporting on impressions, engagement, conversions, etc. Assists advertisers in understanding campaign success and optimizing future campaigns.
- Revenue Management Software: Helps media owners manage and schedule available inventory effectively. Automates processes such as pricing, contract management, invoicing, etc. Enables integration with other systems for streamlined operations.
OOH Advertising Software Advantages
- Targeted audience reach: OOH advertising software enables businesses to target their desired audience more precisely. It allows you to utilize demographic data, location-based targeting, and real-time analytics to identify high-traffic areas where your target consumers are likely to be present.
- Enhanced campaign optimization: With OOH advertising software, you can optimize your campaigns for maximum impact. Analyze historical data and patterns through the platform to understand which locations or formats perform best for your brand. This information helps refine messaging, creative elements, and placement strategies to drive better results.
- Real-time monitoring and control: The software provides real-time monitoring capabilities of digital billboards or other types of outdoor displays. This ensures that your advertisements are running as intended and allows immediate response to any issues or necessary adjustments during the campaign period.
- Flexibility and agility: Unlike traditional static billboards, OOH advertising software allows dynamic content management with ease. You can remotely update creatives or change messaging instantly across multiple locations without the need for physical intervention. This flexibility enables real-time optimization based on changing market conditions or specific events.
- Integration with other channels: OOH advertising software seamlessly integrates with other marketing channels like mobile devices (via geofencing) or social media platforms (through QR codes). Such integrations enhance cross-channel marketing efforts while providing consumers with interactive experiences tied directly to the out-of-home advertisement they encounter.
- Data-driven decision-making: The use of OOH advertising software empowers businesses with access to valuable data insights related to campaign performance, consumer behavior patterns, footfall traffic analysis at different times of the day, and more. Leveraging this data helps make informed decisions regarding future campaigns, content optimization, and media planning.
Who Uses OOH Advertising Software?
- Advertisers: These users are typically businesses or organizations that want to promote their products, services, or events through out-of-home (OOH) advertising. They utilize OOH advertising software to create, manage, and track their campaigns. Advertisers can customize the design, content, and placement of their ads on various OOH mediums such as billboards, digital screens, transit shelters, and more.
- Media Agencies: These are companies or individuals who specialize in planning and executing advertising campaigns on behalf of advertisers. Media agencies use OOH advertising software to research audience demographics, identify suitable locations for ad placements, negotiate with media owners regarding pricing and availability, and analyze campaign performance data to optimize strategies.
- Media Owners: This group includes companies that own and operate physical OOH advertising spaces such as billboards, street furniture (bus stops, kiosks), transit vehicles (buses, taxis), airports, malls, etc. Media owners rely on OOH advertising software to effectively manage their inventory by streamlining processes like scheduling ad placements, tracking occupancy rates or impressions delivered at different locations/sites.
- Creative Agencies: These users are responsible for designing compelling advertisements that capture attention and communicate the desired message effectively. Creative agencies utilize OOH advertising software to create visually appealing designs optimized for various formats and screen sizes. The software may include tools like templates or image libraries to assist in the creative process.
- Data Analysts: In order to maximize the impact of OOH advertising campaigns and allocate resources efficiently, data analysts use the software's analytics features extensively. They analyze data related to audience behavior (foot traffic patterns), campaign performance metrics (impressions served/click-through rates), demographic information (age/gender distributions), location-based insights (proximity marketing opportunities), etc., providing valuable insights that can drive strategic decisions.
- Digital Signage Operators: This category comprises individuals or companies operating digital signage networks within specific venues like shopping malls, sports arenas, airports, etc. They employ OOH advertising software to manage content on digital screens, control scheduling and sequencing of ads, display real-time updates or emergency alerts when needed, and monitor and maintain the overall functionality of the digital signage network.
How Much Does OOH Advertising Software Cost?
The cost of OOH (out-of-home) advertising software can vary depending on several factors. These may include the specific features and functionalities offered, the size of your business or campaign, the duration of usage, and the provider you choose. The complexity and range of features within OOH advertising software can significantly affect its cost. Some common functionalities include campaign management, scheduling, targeting capabilities, reporting and analytics, content creation tools, integration with other platforms or APIs, and real-time monitoring. Advanced options like AI-powered optimization algorithms or predictive analytics might come at a higher price point compared to basic solutions.
Software pricing may also be influenced by the deployment model you opt for—whether it is cloud-based software-as-a-service (SaaS), on-premises installation, or a hybrid model combining both. SaaS models are often subscription-based with monthly or annual fees while on-premises installations could involve one-time licensing costs plus maintenance charges. The scalability requirements of your OOH campaigns impact the overall cost. If you need to manage multiple digital billboards across different locations or have a large inventory of advertising assets to handle, expect higher pricing due to increased usage demands.
OOH Advertising Software Integrations
There are several types of software that can seamlessly integrate with Out-of-Home (OOH) advertising software to enhance its functionality and effectiveness. These integrations allow for more efficient campaign management, better audience targeting, improved analytics, and automation. DMPs collect and analyze consumer data from various sources to create audience segments for targeted advertising. When integrated with OOH advertising software, DMPs enable better audience profiling and segmentation, helping advertisers deliver more relevant messages to their target demographics. CRM tools store customer information and track interactions throughout the sales cycle. Integration with OOH advertising software empowers marketers to leverage this data effectively by personalizing their campaigns based on customer preferences, behavior patterns, or purchase history. These software integrations significantly enhance the capabilities of OOH advertising platforms by harnessing the power of data, automation, personalization, and analytics. By leveraging these tools effectively, advertisers can maximize the impact of their OOH campaigns and achieve better results in reaching their target audiences.
What Are the Trends Relating to OOH Advertising Software?
- Digitization: OOH advertising is becoming increasingly digital, with the adoption of digital screens and billboards that offer dynamic content and real-time updates. Traditional static billboards are being replaced by digital signage, allowing advertisers to display multiple creatives and target specific audiences at different times of the day.
- Programmatic Advertising: OOH advertising is integrating programmatic techniques, similar to online advertising, where algorithms automate the buying and selling of ad space. Programmatic platforms enable advertisers to reach specific audiences based on various data points, such as demographics, location, or behavior patterns.
- Audience Measurement and Analytics: There is a growing demand for accurate audience measurement metrics to evaluate the effectiveness of OOH campaigns. Advanced software solutions offer data-driven insights into consumer behavior, footfall traffic, and demographic information of passersby.
- Integration with Mobile Technology: OOH advertising software is increasingly aligning with mobile devices to enhance customer engagement and bridge offline-to-online experiences. Technologies like NFC (Near Field Communication), QR codes, or beacons allow consumers to interact with OOH ads using their smartphones, accessing additional content or incentives.
- Data-Driven Personalization: OOH advertising software leverages data integration from various sources (e.g., social media, mobile apps, weather data) to deliver personalized content. Advertisers can tailor messages based on factors such as location, time of day, weather conditions, or even social media trends.
How To Choose the Right OOH Advertising Software
Compare OOH advertising software according to cost, capabilities, integrations, user feedback, and more using the resources available on this page.
- Determine your specific needs: Before starting your search for OOH advertising software, identify your objectives and requirements. Consider aspects such as the size and type of your campaign, target audience demographics, desired features, budget constraints, and any unique needs or challenges.
- Research potential software providers: Look for reputable companies that specialize in OOH advertising software solutions. A simple online search can provide you with a list of options. Read customer reviews, visit their websites, and explore case studies to gain insights into their reliability, support services, and track record.
- Evaluate available features: Carefully assess the features offered by each software provider against your defined needs. Common functionalities may include campaign management tools (scheduling, content distribution), real-time reporting and analytics capabilities, integration with third-party data sources (such as weather or traffic patterns), audience targeting tools (geolocation or demographic-based targeting), creative content management systems, and mobile compatibility.
- Consider scalability and flexibility: Ensure that the software offers scalability to accommodate future growth or changes in your advertising campaigns. It should be adaptable enough to meet evolving industry trends and technologies.
- Check ease of use: User-friendly OOH advertising platforms can save time and effort in training team members on complex software systems. Look for intuitive interfaces with clear navigation paths, drag-and-drop functionality for easy content deployment if applicable, customizable dashboards for personalized views, and accessible support documentation or training resources.
- Assess technical requirements: Verify if the selected software aligns with your existing IT infrastructure without significant modifications or additional costs. Confirm compatibility with hardware devices you plan to use for displaying advertisements such as digital billboards or interactive kiosks.
- Review pricing models: Evaluate the pricing structure of each software provider. Some may charge a one-time license fee, while others may offer subscription-based models with different tiers based on features or usage. Determine which pricing model suits your budget and campaign requirements.
- Seek demonstrations and trials: Request demos or trial periods from shortlisted providers to get hands-on experience with their software. This will help assess user-friendliness, feature functionality, customer support responsiveness, and overall satisfaction before committing to any purchase.
- Consider customer support and training: Evaluate the level of customer support offered by the software provider. Ensure they provide timely assistance through various channels (email, phone, chat). Check for available training resources like tutorials, webinars, or knowledge bases to facilitate smooth adoption and maximizing use of the software's capabilities.
- Gather feedback from industry peers: Consult with industry professionals or colleagues who have used OOH advertising software in the past. Their insights can provide valuable perspectives regarding specific providers' strengths and weaknesses.