Active Agent DSP
Active Agent is a fully-fledged omnichannel demand-side platform that offers innovative marketing technology for value-oriented, automated, and data-driven media purchasing. It supports various formats, including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic TV. The platform enables efficient planning, buying, and optimization of programmatic advertising across these channels. Active Agent ensures 100% data protection compliance through simple campaign setups that automatically adhere to IAB standards and EU requirements. Brand safety is maintained via pre-bid integrations, providing fully automatic quality control during media buying to ensure brand-safe placements tailored to the brand. The platform offers centralized management of all common deal types, including forecasts and detailed reporting, as well as a comprehensive directory of exclusive always-on deals across various channels.
Learn more
BidMind
BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop.
We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.
BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors.
Learn more
OUTFRONT
In name and in nature, we leverage the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising. Welcome to America's most visible and most versatile OOH media network. Engage audiences in the real world, where they live, love, work, and play. Digital out-of-home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing. Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.
Learn more
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
Learn more
