Audience
For category managers, merchandising teams, retail planners and market researchers across CPG, retail, pharma and eCommerce.
About Buzz 3D
Buzz 3D helps solve the hidden "3-silo problem" affecting both retailers and FMCG suppliers - reducing friction between disconnected planning, testing and decision-making workflows through a single interactive platform.
Buzz 3D is a category management and interactive shelf testing platform that enables retailers, FMCG brands and research teams to validate planograms, pricing and assortment decisions before they go live in-store.
It transforms raw shelf data into interactive 3D planograms in minutes, allowing teams to simulate real shopper behaviour within surveys or standalone environments, capturing behavioural insight and understanding likely category performance before committing shelf space.
The platform includes a browser-based live Shelf Editor and can import planograms from raw data, supporting category management, merchandising validation, shopper research and rapid retail experimentation workflows.