Vistar
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof.
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Growth Channel AI
Identify and reach niche audiences at scale on any programmatic advertising channel to drive the performance of your campaigns, all in Growth Channel AI. Identify and reach people who purchase at specific stores or attend events using geolocation data. Better understand your personas and build customer profiles in seconds with AI. Build your first-party data with custom audiences (advertising, emails, postal). Directly activate your personas for advertising campaigns. Optimize your campaigns to reach the best performance across DSPs & SSPs. Measure the impact of your ad campaigns online and offline. Identify your customers on any digital channel, have full flexibility on your budget and audience size, and target people based on real-time and past location visits. No need for separate licenses on DSP, SSP, or DMP. Target niche audiences across TV, digital out-of-home, audio ads, native ads, video, mobile, and web displays.
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Nielsen ONE
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.
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Ooh!Media
Powerful, intuitive Windows-based software that allows you to reach your targeted, daily viewing audience as no other media can. Pronounced “O” Media, Out-Of-Home (OOH) advertising is one of the fastest-growing ad categories today and provides one of the best returns on your investment. At a moment's notice, you can create dynamic, on-premise advertising programs that increase your same-store sales while reducing or eliminating your dependence on other traditional shotgun media (newspaper, TV/radio, etc). Adaptive’s Ooh! Media software sets a new standard in digital display advertising control. One-screen command and control empowers you and optimizes your customer’s viewing experience. Instantly display promotional text, and add backgrounds, graphics, animations, and video to create responsive advertising where it matters most – at your own front door.
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