Best Marketing Automation Software for Lytics

Email is the backbone of your customer engagement. The Twilio SendGrid Email API is the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Our flexible Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Built to help you grow your own way. We know what it’s like to start small with big ideas. That’s why we support millions of customers across every stage of their own business journeys. Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. No matter your business type or experience level, we have features to help you understand your audience, reach them when it matters most, and get better as you go. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations. We’ll help you get up and running with pre-built templates, ready-made segments, and 1-click automations. Mailchimp makes it easy to sell stuff online, even if you don’t have an e-commerce store.

Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.

Turn customers into raving fans with Campaign Monitor by Marigold, a powerful email marketing and automation platform that offers the tools to help drive real, bottom line, business results. With Campaign Monitor, building email campaigns that convert is easy. Simply use Campaign Monitor's drag-and-drop email builder and choose from hundreds of beautiful and professionally-designed templates. The platform also comes with a wealth of tools for creating personalized customer journeys, creating smart segments, and building one-to-one relationships with every email subscriber.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Take the stress out of email marketing with iContact. Simple and easy to use, the iContact Email Marketing solution enables businesses of all sizes to achieve the best results. Key features offered by iContact Email Marketing solution include Spamcheck, list management, personal coaching, reports, drag-and-drop editing, autoresponders, social media integration, and more. If you’ve played around with other email marketing platforms before, iContact will hands-down be your favorite — and not just because you can call, email, or chat with our support team when you have a question. You can ask us anything by phone, online chat, or email. Our technical support team is here to ensure that with our tools, your email campaigns will get the most engagement from your contacts. Our powerful drag-and-drop editor makes email marketing quick quick and easy. Hundreds of beautiful, modern email templates are available to create customizable messages that match your brand — in minutes!

Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity. In most B2C businesses, the prospect-to-customer journey is never straightforward. In fact, there isn’t just one path-to-closure. There are multiple sales journeys, involving different channels, processes, teams, and touchpoints. LeadSquared connects them all – processes, distributed teams, and touchpoints – to give you one complete end-to-end sales execution platform – for your digital teams, call center agents, feet-on-street teams (sales, partner onboarding, service), and operations. LeadSquared cuts down all the noise that your teams constantly wade through and allows them just to focus on just their next task, enhancing their efficiency and helping them sell more. No-code sales process builder. Sketch the best-possible sales workflows for your different products & teams. The sales processes are dynamic and completely flexible.

Send the right message, to the right device, at the right time with Iterable, a top-rated growth marketing and user engagement platform. Iterable offers true omni-channel relevance at scale by enabling B2C marketers to deliver 1-to-1 personalized messages across multiple channels, activate all relevant customer data in real time for personalized messaging and campaigns, and create seamless, automated campaigns Iterable’s intuitive Workflow Studio. The platform supports all type of marketing campaigns across all channels.

Reimagine how you engage with your customers. Use Engagement Cloud to empower your team to turn your customer data and insight into personalized omnichannel marketing campaigns. Engagement Cloud integrates seamlessly with your existing ecommerce and business platforms to give you a powerful marketing tool that really does the biz. dotdigital (formerly dotmailer) is a cloud-based email marketing automation platform specifically created for small and medium-sized businesses (SMBs) and large business-to-business (B2B), business-to-consumer (B2C), and eCommerce companies. Simple yet powerful, this data-driven marketing tool helps businesses of all sizes to easily create and track personalized, optimized, and segmented email marketing campaigns. Primary features of dotdigital include multichannel marketing, lead nurturing, email send time optimization, automatic email responders, and campaign management.

We're already the go-to for your competition. Sailthru by Marigold is the most innovative platform for email, web, and mobile. Sailthru powers your every email need. Manage all your email -- including campaigns, triggered and transactional email -- on a single trusted system. Use our Audience Builder to easily segment then create beautiful emails in a breeze with Email Composer, no HTML/CSS required. Sailthru is one of the largest (and fastest) email senders on the planet. Bring it; we can take it. Sailthru’s personalization is fundamentally different. Rather than masking segmentation strategies as ‘personalized’ like most technology providers, Sailthru’s proprietary algorithms can personalize on the individual level for your emails, website and mobile app. It’s all powered by our industry-leading customer profiles. Translation: You can send 5 million different emails to 5 million different customers. (Automation is a beautiful thing.)

Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business.

True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value. Deliver personalized experiences, cross-channel messaging and loyalty programs that add value to your customer relationships. Marigold Engage+ (formerly Cheetah Digital) enables marketers to rapidly scale and meet the demands of the modern consumer. The need for digital transformation is accelerating quickly and you need new capabilities to meet evolving expectations. Marigold Engage+ can help you get there quickly. We provide the integrated technology and services you need to build lasting, profitable and mutually-rewarding relationships with customers. Discover opportunity, build audience segments and orchestrate data with real-time interaction management. Turn marketing efforts into a consumer database using engaging experiences that convert the unknown to known.

Build stronger connections using cross-channel messaging throughout the customer lifecycle. Marigold Engage (formerly Selligent) is a powerful, flexible, and configurable email marketing solution that allows organizations of all sizes to build and launch marketing campaigns, fine-tune segments, create highly personalized offers and messages, optimize and refine tactics, increase conversions, and drive more revenue. Meet your customers at the right time and place with timely, automated, and personalized messaging across email, SMS, web, and social. AI-driven recommendations boost conversions, engagement, and loyalty through the use of machine learning algorithms that deliver recommendations in real-time, based on behavioral and contextual data. Send individualized messages based on predicted open, promote offers based on previous engagement, and take advantage of your biggest asset – your data.

Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze is a venture-backed company with hundreds of employees. Offices are located in New York City, San Francisco, London, and Singapore. Recognized by Forbes Cloud 100 at #85, ranked #225 on Inc.'s 500 Fastest Growing Private Companies, and listed as #21 in the Deloitte Technology Fast 500 List, and recognized by The New York Times as ‘The Next Wave of ‘Unicorn’ Start-Ups’.

We empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. Out with the old and in with the new. No more drips or series, just intelligent lifecycle marketing automation so you can achieve more in less time. Our platform uses artificial intelligence to automate your emails, outperforming rules-driven campaigns and saving you time—and headache. Some of the world’s most recognizable brands trust ReSci for performance and deliverability. Our AI makes 7 billion predictions each day. Our award-winning platform Identifies hidden patterns in your customer data to help make impactful data-driven decisions. We predict each customer’s purchasing intent, affinity towards a specific product, where they are in the purchasing cycle, and more. The first Customer Data Platform with AI predictions at its core. Manage your customer relationships and get insight into their behaviors and patterns, as well as see predictions for all your users.

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning. The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

The first step to a unified view of your audience is harnessing the vast amounts of data in your diverse portfolio of media, events and subscription products. Bring all your data together to create a single view of the audience and optimize your financial opportunities. With a comprehensive view of your audience's engagement, you can streamline your efforts to monitor audience data and ensure more accurate marketing decisions. Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms. Increase revenue and improve yield by effectively deploying programs across owned and operated brands and extending audience offers with omni-channel programs. Omeda is committed to answering all of your data and business questions, even when you’re burning the midnight oil. Our technical support consultants are there 24/7 to provide world-class service and help you make the most of your experience.

Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle. Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. Email marketers still face the challenge of leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys features award-winning email marketing capabilities.

Swrve has delivered success to marketers across industries for over 10 years with a versatile, powerful customer engagement platform. Now, we have opened up our dashboard to connect with your exisiting tech stack, so you can connect your brand to customers across channels, devices, and platforms. Swrve's powerful platform and APIs help brands to create interactions and experiences that are highly personal, contextual, and relevant to each customer. Our dynamic, data-driven engagement platform helps you create truly cross-channel experiences so you can follow the eyeballs across push notifications, in-app messages, embedded experiences, with advanced A/B and resource testing to ensure every interaction is optimal. With Swrve, Digicel confidently scale relevant communications in a way that showcases the value of their apps and deepens customer relationships. With hyper relevant messaging making an impact in real time, Digicel saw sharp increases in daily active user (DAU) engagement.

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages. Essentials is great for teams with moderate volume needs to deliver personalized interactions across digital channels.Standard builds deeper customer relationships through consistent digital experiences that drive customer advocacy.Premium is great for enterprises with higher volume needs to maximize conversions by automating compelling journeys.

All Your Email Marketing Needs Met in One Tool. With Maropost’s cloud marketing platform you can: - Send targeted messages to the right contacts at the right time - Use personalization tools for advanced segmentation and targeting - Achieve top deliverability and a 360-degree view of your customers Maropost is trusted to send billions of targeted emails each and every month by media, publishing, ecommerce and retail enterprises. Maximize revenue with our cloud-based marketing automation platform designed for multi-channel customer engagement. Achieve greater audience engagement, customer acquisition and sales growth through our marketing and email automation. Maropost provides advance reporting, powerful segmentation, email automation and more. Maropost email marketing automation platform converts your prospects into clients through the delivery of targeted messages to the right contacts at the right time. Maropost provides industry-leading inbox deliverability.