Best Market Research Software in Canada
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Compare the Top Market Research Software in Canada as of January 2026
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What is Market Research Software in Canada?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Market Research software in Canada currently available using the table below. This list is updated regularly.
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1
GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.Starting Price: £0/month -
2
Harmoni
Infotools
A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics. -
3
BrandMap® 10
WRC Research Systems
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response. -
4
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
5
ChatD&B
Dun & Bradstreet
ChatD&B by Dun & Bradstreet is an AI-powered conversational platform that helps you quickly access, analyze, and act on company data through a simple chat interface. Users can obtain firmographics, financial details, risk indicators, and other insights by typing natural language queries, saving time and improving decision-making accuracy. The platform leverages Dun & Bradstreet’s Data Cloud to provide real-time, up-to-date company information. It also tracks data sources and allows users to reference previous queries for compliance and verification. ChatD&B supports customer service by answering questions about Dun & Bradstreet’s products and services. Overall, it streamlines business research and boosts productivity through an intuitive, conversational experience.Starting Price: Contact vendor for pricing -
6
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
7
Checker Software
Checker Software Systems
Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently. Founded in 2005, the platform has grown exponentially with more advanced features that combine Mystery Shopping with Customer experience management through multichannel data collection, complete operational workflow, and unified reporting tools. Checker is not only a Mystery Shopping solution but also a full-fledged survey platform, that can help conduct client feedback surveys and customer satisfaction campaigns: Mystery shopping software; CATI surveys; CAPI surveys; CAWI surveys (Internet surveys, Email surveys, SMS surveys); Retail audit. The ability of Checker to provide end-to-end enterprise-level solutions and excellent customer service has won its global recognition worldwide, reaching new partners and clients across 4 continents. -
8
resonio
resonio
resonio is a market research provider with more than 6 million freelancers worldwide. With the help of resonio, any person can conduct market research easily, quickly, and affordably. The offering includes - a comprehensive but easy-to-use survey creation app, - a large international pool of survey participants, and automated reporting and real-time results tracking. -
9
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
10
SurveyMonkey
SurveyMonkey
A global leader in survey software. 20 million questions answered daily. Keep a competitive edge by truly understanding the voice of your customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect. Learn what’s working and what’s not directly from your employees. Measure employee satisfaction, conduct 360 reviews, or even send out compliance quizzes. Whether you’re in HR or a team lead, employee surveys help you get the answers you need. Tap into what the world is thinking—whenever you want. Market research surveys make it easy to get opinions from potential and existing customers, test concepts, measure brand awareness, and more. Join the 98% of the Fortune 500 who rely on SurveyMonkey for People Powered Data.Starting Price: $25 per user per month -
11
SurveyLab
SurveyLab
SurveyLab is online survey software built for Customer Experience, Marketing, Human Resources, and Digital teams. It is used by over 85,000 customers in 65 countries. It provides real-time feedback, multi-user, and multi-language support, advanced analytical tools, branding, integration, and more. System provides full support for Customer Satisfaction Surveys, NPS, CES, Market Research, 360 Feedback, Employee Engagement, Employee Satisfaction, Pulse Surveys, Intercept surveys, Mystery shopping, Online Tests, Online Forms, Online Voting, and more.Starting Price: $49.00/month -
12
QuestionPro
QuestionPro
QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.Starting Price: $99/month for 1 year -
13
Typeform
Typeform
Create and share beautiful online forms and surveys with Typeform, a versatile data collection tool for professionals. Typeform helps users build contact forms, quizzes, employee fedback surveys, suggestion box forms, and so much more. With its smooth and gorgeous interface, users can easily customize their forms to capture the information they need, see every change in real-time, and so much more. The solution also offers over 500 integrations and comes with simple analytics to give quick insights.Starting Price: $25.00/month -
14
Spark Chart
Spark Chart
Powerful survey software for business consultants and leaders! Create & deploy any type of professional survey. Engage employees and teams to uncover their suggestions and improve performance. Discover what customers say and recommend? Use NPS to measure customer loyalty to brand, company, product or service. 360 degree feedback to find out how leaders are perceived and identify their strengths & development needs? Explore opinions, brainstorm and generate ideas. Conduct research to get a deeper understanding of markets and potential customers. 24 x 7 support & advice from survey experts.Starting Price: $25/month -
15
Alchemer
Alchemer
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Survey is the industry leader in flexibility, ease of use, and fastest implementation. Market researchers, CX and other feedback professionals can get the feedback they need with the most question types and no pay-per response fees. Alchemer Workflow is the fastest, easiest, and most effective way to close the loop with the customers and employees who give you feedback, so you can increase retention, adoption, growth, and advocacy. Alchemer Mobile delivers actionable mobile customer feedback so you can improve your customers’ experiences with your mobile app. -
16
Qualtrics XM Platform
Qualtrics
The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact. -
17
SurveyOL
SurveyOL.com
SurveyOL is professional, effective, and easy. It offers cutting-edge communication and feedback technology, once accessible only for "big" companies, now for small businesses as well. Select from a wide collection of question types including Multiple Choice, Image Choice, Dropdown, Textbox, Comment Box, NPS, Star Rating, Slider, Date/Time, Grid, Rankings, Uploads, and much more. More than 100 free survey templates are available to serve as the foundation for your custom surveys. SurveyOL provides flexible color themes and easy customization of color styles and fonts. You can increase your response rate by sharing your surveys via web, QR code, social media, SMS text messages, email invitations, and website embedding. Its real-time responses and robust analytical tools will help you meet your timeline and budget expectations. You can easily export survey results to Excel, Word, PPT or PDF. With SurveyOL, you can make better decisions.Starting Price: $19 per month -
18
Discuss.io
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful tagging and the Respondent Management Hub. Easily create clips of important moments and build a highlight reel that tells a story, without pouring through hours of video. In addition to a world-class technology platform, we can provide a range of market research services such as moderation, human translation, recruiting and program management through our marketplace. -
19
Revuze
Revuze
Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate. -
20
Clootrack
Clootrack
Clootrack is an AI Superagent for Fastest Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It helps enterprises uncover the exact reasons behind customer sentiment, which is used to enhance overall customer experience, reduce customer churn, accelerate product development, and enter new markets. The insights are based on a comprehensive set of data, both first-party and online. Clootrack insights, including qualitative data, are 98% accurate. Our patented unsupervised analysis ensures qualitative insights are unbiased and actionable. The platform includes 1000+ connectors to enterprise data sources and can crawl data from online sources. -
21
Standard Insights
Standard Insights
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves. From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.Starting Price: $99/month/workspace -
22
1000minds Decision Making
1000minds
1000minds software helps you understand what matters to people and to make decisions consistently, fairly and transparently. We believe that with better understanding and decision-making, the world will be a better place. That's why we help organizations, individuals and groups to discover what matters to people and to make better decisions. We do this with our online conjoint analysis and multi-criteria decision-making applications. -
23
Key Survey
Key Survey
A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on. -
24
Number Analytics
Number Analytics LLC
Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.Starting Price: $29.00/month/user -
25
MarketChorus
MarketChorus
MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.Starting Price: $149 -
26
Cronycle
Cronycle
All-in-one market intelligence platform for harvesting, sharing, and publishing insights. Cronycle empowers enterprises to discover and produce more high-value insights in less time and with fewer resources. Market research, content marketing, product innovation, and sales enablement teams can lead the market with Cronycle's discovery engine that combines the powers of AI and human expertise to monitor content from top experts and sources across 80,000+ topics every day, surfacing the most relevant 2% of information from websites and blogs, Google and Bing alerts, Medium publications, RSS feeds, podcasts, Twitter and Facebook pages, newsletters, and more. -
27
ZIK Analytics
N.G.C.A Technology Enterprises
ZIK Analytics guides sellers through every step of their eCommerce journey, from breaking even to becoming profitable and ultimately reaching independence when selling on eBay, Shopify, or Amazon. ZIK offers a unique blend of unlimited market insights, accurate data, and unparalleled support. With a proven track record of over 6 years in the industry, we provide reliable and fast market research tools to eBay and Shopify sellers. From eBay seller tools to Dropshipping tips and Shopify product research, we've got you covered. Discover winning products with ZIK, confidently explore what to sell online, optimize your listings, and stay ahead of the competition.Starting Price: $29.99 per month -
28
Wynter
Wynter
Wynter is an on-demand market research platform for B2B that delivers quick and accurate insights into what your target audience thinks, needs, and wants, much faster than traditional methods. It offers market and brand research surveys, target persona (ICP) research, and message testing, all available through a self-serve platform with results in under 48 hours. Wynter specializes in qualitative B2B insights, with tests and surveys completed in under 48 hours and participants verified via LinkedIn profiles and corporate email addresses. The platform allows you to launch research on-demand and receive instant summaries. Wynter helps you understand your ICP’s pain points, optimize your marketing strategies, and create effective messaging.Starting Price: $540 -
29
ProQuo AI
ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.Starting Price: $2000 per month -
30
CopyOwl.ai
CopyOwl.ai
CopyOwl is an AI-driven platform that streamlines the creation of in-depth, fully-cited essays, blogs, research papers, and business reports. Trusted by over 75,000 professionals, it automates research, citation, and writing processes, delivering professional-grade, ready-to-use content in minutes. Users input their topic or keywords, and CopyOwl gathers information from multiple online trusted sources, organizing the data into detailed reports. The platform provides precise, academic-grade citations, enhancing trust and credibility, with optional credentialed web citations for greater reliability. It supports customization of tone and style, be it academic, professional, or conversational, to align with unique requirements. CopyOwl caters to various needs, including academic research, SEO-optimized blogs, market research reports, and polished business proposals. The platform boasts a 97% satisfaction rate, with over 25,000 papers and reports delivered globally.Starting Price: Free
