WebEngage vs. eSputnik Comparison


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About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.	About Behavior-based bulk and automated omnichannel campaigns. Use advanced multichannel marketing strategies to increase business efficiency. Build a loyal audience and retain customers. Collect customer information based on browser behavior, sent messages, cart status, and CRM records. Create best personalized recommendations to build profitable long-term relationships. Send bulk promo campaigns and triggered series with recommendations in all channels. Employ up-sell to increase purchase frequency. Get started with digital marketing right away! Send custom designed campaigns on the first day of registration! Use ready-made workflows for any event, from abandoned carts to personalized greetings. Free support for businesses at any stage of development. Personalize every interaction in each channel based on real-time user behavior data. Increase sales with loyalty programs, individual promocodes, and personalized discounts for each customer.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.	Audience Businesses of all sizes
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Plans & Pricing Solo Plan - (for 10k monthly active users) Band Plan - (for 50k monthly active users) ChoirPlan - (for 100K monthly active users) Orchestra Plan ( for above 100K monthly active users), contact WebEngage or visit: https://webengage.com/pricing/ Free Version Not Supported Free Trial Not Supported	Pricing $1.99 one-time Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews
Pros & Cons from Real Users Pros I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens. (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface. Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature. WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc. WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign. Cons So far, WebEngage has not had anything that I dislike as an application. (-) We have an overall excellent experience with it. I never encountered any problem with this platform. WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all. Reports are not very informative and it lacks many data information.	Pros & Cons from Real Users Pros In our company we often use eSputnik to launch Email and SMS campaigns and we really like its simplified editor with AMP support and multi-language features. In addition, eSputnik team developed the design of email templates especially for our company. I was pleasantly surprised by the excellent and simplified drag & drop editor and user friendly interface. It makes eSputnik a great email automation tool for beginners. In addition, eSputnik team provides the development of free email template in corporate style of your website. A really interesting free option. Cons I didn't find serious disadvantages. Maybe it would be better to integrate eSputnik with Instagram Ads. That would be a really useful feature. It would be great to increase the number of free emails at least from 2500 to 3500.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information WebEngage Founded: 2011 India webengage.com	Company Information eSputnik Founded: 2012 United States esputnik.com
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CleverTap	Remarkety
User.com	Upsella
Ortto View All	DreamCampaigns View All
Categories AB Testing Supported Campaign Management Supported Channel Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Email Marketing Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Push Notifications Supported SMS Marketing Supported Transactional Email Supported WhatsApp Marketing Supported	Categories Email Marketing Supported Marketing Automation Supported SMS Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Channel Management Features Campaign Management Supported Channel Analytics Supported Incentive Management Supported Inventory Control Supported Lead Management Supported Opportunity Management Supported Order Management Supported Partner Management Supported Product Management Supported Reseller Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Customer Journey Mapping Tools Features Action Management Supported Attribution Modeling Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Supported Templates Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported WhatsApp Marketing Features Alerts Supported API Supported Autoresponder Supported Bulk Messaging Supported Campaign Management Supported Contact Management Supported Multi-Language Support Supported Reporting / Analytics Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Not Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Not Supported Message Personalization Supported MMS Not Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported
Integrations Facebook Supported Shopify Supported Axis LMS Not Supported Freshpaint Supported Google Analytics Not Supported Google Contacts Not Supported HubSpot CRM Supported Kaleyra Supported Mailchimp Supported Meritto Supported Mtalkz Supported Refold Supported SaveMyLeads Not Supported Segment Supported SendGrid Supported Slack Not Supported Stackreaction Not Supported Trello Not Supported Typof Supported WhatsApp Supported Show More Integrations View All 24 Integrations	Integrations Facebook Supported Shopify Supported Axis LMS Supported Freshpaint Not Supported Google Analytics Supported Google Contacts Supported HubSpot CRM Not Supported Kaleyra Not Supported Mailchimp Not Supported Meritto Not Supported Mtalkz Not Supported Refold Not Supported SaveMyLeads Supported Segment Not Supported SendGrid Not Supported Slack Supported Stackreaction Supported Trello Supported Typof Not Supported WhatsApp Not Supported Show More Integrations View All 17 Integrations
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