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About

User Intuition is a customer intelligence platform that conducts AI-moderated market research interviews via chat, voice, or video. The platform replaces traditional text surveys with natural conversations that uncover why customers buy, churn, or stay. The software uses AI interview technology to ask intelligent follow-up questions based on customer responses, employing laddering methodology to reveal emotional drivers and hidden motivations behind customer decisions. User Intuition achieves 98% participant satisfaction through conversational interactions that encourage candid feedback. Organizations use the platform to track brand health, gather shopper insights, obtain competitive intelligence, and test concepts with real consumers or vetted panel participants.

About

UserTesting is a leading human insight platform designed to help enterprises capture authentic customer feedback at scale. It leverages a global network of participants and AI-driven analysis to deliver fast, actionable insights across marketing, product, design, and customer experience teams. The platform enables companies to test anything from messaging and creative assets to product features, reducing guesswork and maximizing ROI. UserTesting supports enterprise-grade compliance standards including SOC 2, GDPR, and HIPAA to ensure privacy and security. Trusted by world-renowned brands like Walmart, Microsoft, and Wells Fargo, it drives measurable business outcomes such as increased revenue, faster innovation, and reduced risk. UserTesting empowers organizations to put the real voice of the customer at the center of their decision-making.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Consumer insights, market researchers, product managers, customer success teams, and UX researchers at consumer product companies, subscription businesses, e-commerce brands, SaaS companies, and research agencies. Any organization that needs to understand why customers buy, churn, or stay—and requires insights fast enough to inform product decisions, marketing campaigns, and retention strategies.

Audience

Enterprise marketing, product, design, and customer experience teams seeking fast, reliable, and scalable human insight solutions to drive customer-centric business growth

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$200 per study
$20 per interview including:
Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
AI-moderated interviews via chat, audio, or video
Automated analysis and reporting for each study
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 3.0 / 5

Pros & Cons from Real Users

Pros

  • We started using user intuition a few months ago when we realized customers didn't need the automation engine we had in mind. A few interviews in, we realized they needed to see where an approval was stuck. Three people said that without being led there. Most had started with some version of "sounds useful," but the follow-up questions got into when they would use it, what they did today, and who else had to sign off. We spoke with eight admins, six end users, and three buyers in a week. I started with a half-page brief on Tuesday and had conversations by Friday. We cut the MVP down to a status view and saved a ton of time.
  • We used User Intuition to test our messaging and a few concepts after a few of our prospects said they understood the idea, but talked about using it someday. We ended up testing four screens and a concept image for a shared-lists idea that design was falling in love with. Fourteen video interviews later, we paused the build and saved a sprint on something people didn't connect with. We loved that the report separated the assumptions that held up from the ones that looked shaky, with quotes under each. And Chloe from support walked us through setup and helped with the readout slides.
  • We learned that about a third of our users don't think setup is their job. It was kind of like a throwaway comment: one person said they'd just ask ops to do that part. The moderator followed up on who "ops" meant, why they would hand it off, and what might make them do it themselves. We had already seen people pause on step three of the invite-teammate flow. The heatmap showed exactly where, but not why. Twelve interviews on that flow gave us the missing context around expectations and confidence.
  • We thought most of our churn happened because of price and in fact we’d heard it 90% of the time. The follow-up questions from User Intuition uncovered that most of those customers never connected a datasource so didn’t see much value from our product. As evidence, I even downloaded and shared five quotes in Slack with the team to show them the findings. We’re now actively solving cancels and downgrades by focusing on the integration steps instead of discounting.

Cons

  • Zapier and HubSpot cover us. Zapier and HubSpot already cover most of our automation and CRM needs, so there is limited room for additional tools.
  • Two of fourteen participants never turned on their video, which made it difficult to gauge their real-time engagement and feedback during the session.
  • No facial-expression scoring on the video. We watch the clips ourselves. Fine for us
  • None

Pros & Cons from Real Users

Pros

  • I like exactly how Usertesting takes customer feedback and also implements adjustments to the item to make it more user friendly. I look like a valuable customer to them. In addition, it is a very quick and easy way to get answers to help educate training courses or next steps.

Cons

  • The product is expensive. Also, not all features are as easy to use as I would like them to be. Therefore, it may take even longer than necessary to establish a test, due to the fact that there are not as many shortcuts available yet. Still, they listen to customers and implement changes quickly.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

User Intuition
Founded: 2025
United States
www.userintuition.ai/

Company Information

UserTesting
Founded: 2007
United States
usertesting.com

Alternatives

Alternatives

Dovetail

Dovetail

Dovetail Research
Listen

Listen

Listen Labs
UserZoom

UserZoom

UserTesting
Questly AI

Questly AI

Questly

Categories

Categories

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Testing Features

Functional Testing
Installation Testing
Interruption Testing
Memory Testing
Performance Testing
Usability Testing

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Integrations

Adobe XD
Atlassian Rovo
ChatGPT
Claude
Condens
Cursor
Desktop.com
EnjoyHQ
Figma
Google Calendar
HubSpot CRM
Jira
Jira Work Management
Microsoft Outlook
Pendo
Shift
Stripe
Trello
Zapier
axe Auditor

Integrations

Adobe XD
Atlassian Rovo
ChatGPT
Claude
Condens
Cursor
Desktop.com
EnjoyHQ
Figma
Google Calendar
HubSpot CRM
Jira
Jira Work Management
Microsoft Outlook
Pendo
Shift
Stripe
Trello
Zapier
axe Auditor
Claim User Intuition and update features and information
Claim User Intuition and update features and information
Claim UserTesting and update features and information
Claim UserTesting and update features and information