User Intuition

Pros: We started using user intuition a few months ago when we realized customers didn't need the automation engine we had in mind. A few interviews in, we realized they needed to see where an approval was stuck. Three people said that without being led there. Most had started with some version of "sounds useful," but the follow-up questions got into when they would use it, what they did today, and who else had to sign off.

We spoke with eight admins, six end users, and three buyers in a week. I started with a half-page brief on Tuesday and had conversations by Friday. We cut the MVP down to a status view and saved a ton of time.

Cons: Zapier and HubSpot already cover our current automation, integration, and customer relationship management needs, making additional tools unnecessary at this time

Overall: The best use I've found is prioritization. Request counts can be misleading, and AEs tend to repeat the loudest version of a problem. This helped us find the smaller issue underneath before we burned a sprint. I trust it for kill decisions as much as build decisions.

Pros: A brand manager Slack'd me at four about our new resealable pouch and I answered before standup the next morning with quotes from a study we'd run six weeks earlier. Searched the hub and that was it. Used to mean a panel export, a Qualtrics export, and digging through Dovetail.

We've pretty much collapsed those three into User Intuition now. Broad U.S. grocery study asked for forty and filled in a few hours. I was skeptical an AI would dig past "I like it." It did. Project pricing also meant I didn't need an annual platform fight just to pilot.

Cons: Three brand teams share the workspace and I'd like tighter role locks before someone junior can launch a huge study unsupervised.

Overall: Collapsed our stack without giving up interview depth, which was the fear. Recruiting, conversations, and the archive live in one place now. Brand questions get answered from what we already know instead of another fielding cycle.

Pros: We used User Intuition to test our messaging and a few concepts after a few of our prospects said they understood the idea, but talked about using it someday. We ended up testing four screens and a concept image for a shared-lists idea that design was falling in love with. Fourteen video interviews later, we paused the build and saved a sprint on something people didn't connect with.

We loved that the report separated the assumptions that held up from the ones that looked shaky, with quotes under each. And Chloe from support walked us through setup and helped with the readout slides.

Cons: Two of fourteen participants never turned on their video, which made it difficult to gauge their real-time engagement and feedback during the session.

Overall: Clarity and urgency are not the same finding. This was the first tool that separated them clearly enough for me to pause a concept the design team was already attached to. Support was hands-on during our first run, which helped.

Pros: We learned that about a third of our users don't think setup is their job. It was kind of like a throwaway comment: one person said they'd just ask ops to do that part. The moderator followed up on who "ops" meant, why they would hand it off, and what might make them do it themselves.

We had already seen people pause on step three of the invite-teammate flow. The heatmap showed exactly where, but not why. Twelve interviews on that flow gave us the missing context around expectations and confidence.

Cons: No facial-expression scoring on the video. We watch the clips ourselves. Fine for us

Overall: I still use quick unmoderated tests for task metrics. User Intuition is better for understanding the reasons behind those metrics. Using both made the redesign much easier to defend.

Pros: We thought most of our churn happened because of price and in fact we’d heard it 90% of the time. The follow-up questions from User Intuition uncovered that most of those customers never connected a datasource so didn’t see much value from our product. As evidence, I even downloaded and shared five quotes in Slack with the team to show them the findings.

We’re now actively solving cancels and downgrades by focusing on the integration steps instead of discounting.

Cons: I like it.

Overall: User Intuition helped me understand what customers went through before they left. The direct quotes we’re able to get from there usually move the conversation forward faster than another dashboard screenshot.