tasteckEST FORT Inc.
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Related Products
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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About
Most venues pay for advertising every month without ever knowing which channel actually paid off. They count how many people walked in. They do not count how much those people went on to spend.
tasteck was built by operators, not by a software company. We spent 16 years running venues in this industry ourselves. We are out of it now. In those years we grew from 200 million to 1.2 billion yen a year, and that growth did not come from selling harder. It came from tracking each channel by how much the guests it brought actually spent, and then cutting the channels that did not pay for themselves.
tasteck is that system, turned into a product. Its core is customer and channel analysis: lifetime value by acquisition source, and repeat and churn behaviour. Tag your bookings with the channel that brought the guest, and tasteck will also show the maximum monthly budget that channel currently justifies.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital advertisers
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Audience
Owners and managers of nightlife venues
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
1500€/month
Basic
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Company InformationEST FORT Inc.
Japan
tasteck.tech/en
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
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Integrations
AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
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