
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Learn more
Silverware is an enterprise-grade hospitality platform built for hotels, resorts, and complex multi-venue operations. For more than 30 years, Silverware has powered high-end hospitality environments where uptime, integration depth, and operational flexibility are critical.
The platform includes Point of Sale, GuestX, Scan & Pay, Online Ordering, and Mobile Technology for front-of-house operations, with Heartbeat Dashboard and Admin Center providing enterprise visibility and control. Integrated capabilities such as Silverware Pay, CRM & Loyalty, Self-Serve Kiosks, and Kitchen Display System support payments, guest engagement, and high-volume service workflows.
With deep PMS integrations, unified guest profiles, multi-revenue-center management, real-time reporting, and 170+ integration partners, Silverware powers over 20,000 venues across 35+ countries, helping hospitality operators reduce complexity, protect revenue, and deliver consistent guest experiences at scale.
Learn more
TC Analytics
TC Analytics is a tool for Retail professionals that allows them to display the data collected by our people counting sensor regarding consumer behaviour at the point of sale in real time. Thanks to the monitoring of key management KPIs, you will be able to make decisions that will optimise your resources and maximise the return on your business. TC Analytics is equipped with the best technology on the market. VECTOR 4D sensors guarantee 99.5% reliability in people counting and offer a guarantee of success backed by 15 years of experience as well as the high satisfaction of our clients in more than 7,000 points of sale. Allows customer segmentation according to gender and age group. Identify the areas that attract the most attention by analysing customer behaviour at the point of sale.
Learn more