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About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

About

UTM Mind is an AI-powered UTM link management and governance platform designed to help marketing teams create, standardize, and validate tracking URLs across campaigns, eliminating the need for manual spreadsheets and error-prone processes. It uses a conversational AI agent that allows users to describe campaigns in plain English, automatically generating UTM templates, building links, enforcing naming conventions, and syncing tracking parameters directly to advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Campaign Manager 360. It centralizes the entire lifecycle of UTM management, from defining standardized naming rules and attributes to generating validated links in bulk and distributing them across teams or exporting them to tools like Google Sheets. UTM Mind includes a rules-based validation engine that prevents incorrect or inconsistent parameters, ensuring that every link follows predefined conventions and eliminating issues like duplicate sources.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital advertisers

Audience

Marketing teams and agencies that need an AI-driven platform to automate UTM tracking, ensure consistent attribution, and improve campaign performance analysis

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

1500€/month
Basic
Free Version
Free Trial

Pricing

$15 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Company Information

UTM Mind
United States
www.utmmind.com

Alternatives

Alternatives

CampaignTrackly

CampaignTrackly

Leafwire Digital
ROIVENUE

ROIVENUE

ROIVENUEâ„¢
Airbridge

Airbridge

AB180

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

Google Ads
Google Analytics
Google Sheets
AT Internet
Adobe Analytics
Awin
Daisycon
Facebook
Google Data Studio
Instagram
Kelkoo Group
Meta Ads
Pinterest
RTB House
Rakuten LinkShare
Salesforce
Snapchat
TikTok Ads
Tripadvisor
trivago

Integrations

Google Ads
Google Analytics
Google Sheets
AT Internet
Adobe Analytics
Awin
Daisycon
Facebook
Google Data Studio
Instagram
Kelkoo Group
Meta Ads
Pinterest
RTB House
Rakuten LinkShare
Salesforce
Snapchat
TikTok Ads
Tripadvisor
trivago
Claim TrackAd and update features and information
Claim TrackAd and update features and information
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Claim UTM Mind and update features and information