Accutics
Proving marketing impact requires aligned and accurate data across many tools. In a complex marketing stack, with team silos and a constantly evolving marketing mix, inconsistencies arise from various naming conventions. Accutics serves as your unified and validated data language, delivering clear and reliable marketing insights to drive your business forward. Marketing tracking is generated collaboratively. Accutics ensures that campaign creators, activation teams, and partners can always access, and apply, the latest version of your taxonomy, on any platform. Simple workflows, for standardized data without complexity. When doing marketing and cost analysis, a wide variety of data from various platforms is needed. Forbes estimates that 80% of the time to value is used cleaning it. In short: The race is over before the data arrives. Skip the manual work, and jump straight to connected, standardized, and harmonized data with Accutics.
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AdSoda
AdSoda turns creative files and media plans into campaigns across 50+ platforms — faster, cleaner, and without the chaos.
AdSoda replaces the patchwork of spreadsheets and disconnected tools that slow campaign teams down — connecting creative assets, media plans, and platform activation in one place, so nothing gets lost between planning and going live.
Built for media planners, ad ops professionals, and marketing ops leaders, AdSoda enforces naming conventions and taxonomy rules automatically, validates assets before they go live, and activates campaigns across 50+ platforms including Meta, Google, TikTok, and LinkedIn. The result is faster launches, fewer errors, and data clean enough to trust in every downstream report.​​​​​​​​​​​​​​​​
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UTMGuard
UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.
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Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources.
1. Connect or create 20+ lead sources, Driftrock forms and chatbots.
2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality.
3. Increase list conversion rate with segmentation and automated audience nurturing.
4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences.
5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads.
Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!
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