TrackAd

TrackAd

5.0 out of 5 stars
Trackier

Trackier

CloudStuff Technology Pvt Ltd
TrackAd Trackier

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TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Trackier:

About

The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
Trackier:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
TrackAd:

Audience

Digital advertisers
Trackier:

Audience

Affiliate Networks, Advertising Agencies, Advertisers
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Trackier:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
TrackAd:

API

Offers API Supported
Trackier:

API

Offers API Not Supported
TrackAd:

Screenshots and Videos

Trackier:

Screenshots and Videos

TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
Trackier:

Pricing

$299.00/month
Free Version Not Supported
Free Trial Supported
TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
Trackier:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Trackier:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
Trackier:

Company Information

CloudStuff Technology Pvt Ltd
Founded: 2016
India
trackier.com
TrackAd:

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TrackAd:
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TrackAd:

Categories

Trackier:

Categories

TrackAd:

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Trackier:

Affiliate Features

Affiliate Management Supported
Affiliate Tracking Supported
Banner Management Supported
Commission Management Supported
Contest Management Supported
Coupon Management Supported
Email / Newsletter Communication Supported
Fraud Detection Supported
Multi Level Marketing (MLM) Supported
Multi-Language Supported
Social Sharing Supported

Partner Relationship Management (PRM) Features

Asset Management Not Supported
Business Plans Not Supported
Channel Marketing Automation Supported
Collaboration Tools Supported
Compliance Management Not Supported
Deal Management Supported
Deal Registration Supported
Lead Generation Not Supported
Lead Sharing Supported
Partner Onboarding Supported
Partner Portal Supported
Performance Metrics Not Supported
Rewards Programs Not Supported
Workflow Management Supported
TrackAd:

Integrations

AT Internet Supported
Adobe Analytics Supported
AppsFlyer Not Supported
Branch Not Supported
CAKE Not Supported
Eulerian Supported
Facebook Supported
Intercom Not Supported
Microsoft Power BI Supported
MixCommander Supported
RTB House Supported
SaleCycle Supported
Salesforce Supported
Singular Not Supported
Snapchat Supported
TikTok Supported
Tradedoubler Supported
Tripadvisor Supported
WordPress Not Supported
YouTube Supported
Trackier:

Integrations

AT Internet Not Supported
Adobe Analytics Not Supported
AppsFlyer Supported
Branch Supported
CAKE Supported
Eulerian Not Supported
Facebook Not Supported
Intercom Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
RTB House Not Supported
SaleCycle Not Supported
Salesforce Not Supported
Singular Supported
Snapchat Not Supported
TikTok Not Supported
Tradedoubler Not Supported
Tripadvisor Not Supported
WordPress Supported
YouTube Not Supported
TrackAd:
Claim TrackAd and update features and information
Claim TrackAd and update features and information
Trackier:
Claim Trackier and update features and information
Claim Trackier and update features and information