TouchBasePro vs. WebEngage Comparison


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About Our Email Marketing platform has all the tools you need to become an email marketing pro. Check out our many features like transactional emails, workflows, automations and different campaign types to see what we mean. Our campaign builder allows you to design stunning emails, like a pro. Creating an effective campaign requires that you have the right tools for the job. An email marketing and digital strategy expert will learn the ins and outs of your business, existing email program and identify your campaign goals. We will then analyze and perform an audit of your current marketing and database growth strategy, along with your current email program to identify key areas of improvement. We will set up a consultation to review the critical areas of improvement, best practices, examples and how we propose to work alongside your business to win. Receive an in-depth guide on the way forward and how we will help create high-value, low-cost ways to achieve your goals.	About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Anyone who wants an email marketing solution	Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing R259 per month Pricing is available for subscriptions, email and SMS credits as well as bespoke pricing for services Free Version Supported Free Trial Not Supported	Pricing Plans & Pricing Solo Plan - (for 10k monthly active users) Band Plan - (for 50k monthly active users) ChoirPlan - (for 100K monthly active users) Orchestra Plan ( for above 100K monthly active users), contact WebEngage or visit: https://webengage.com/pricing/ Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros The software is extremely easy to use, and has all the features pretty much any business needs to really nail their email marketing and automated emails. Cons There is no pricing on the website, so had to inquire with a fear of being sold to. That said, the team did not force me into any unnecessary purchases and gave me the best possible pricing for what I needed.	Pros & Cons from Real Users Pros I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens. (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface. Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature. WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc. WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign. Cons So far, WebEngage has not had anything that I dislike as an application. (-) We have an overall excellent experience with it. I never encountered any problem with this platform. WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all. Reports are not very informative and it lacks many data information.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information TouchBasePro Founded: 2004 South Africa touchbasepro.com	Company Information WebEngage Founded: 2011 India webengage.com
Alternatives ActiveCampaign	Alternatives WonderPush
Selzy	Apxor Apxor Technology Solutions
Mailjet Sinch	CleverTap
SendPulse	User.com
Critical Impact View All	Ortto View All
Categories Bulk Email Supported Email Marketing Supported Email Template Design Supported SMS Marketing Supported Transactional Email Supported	Categories AB Testing Supported Campaign Management Supported Channel Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Email Marketing Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Push Notifications Supported SMS Marketing Supported Transactional Email Supported WhatsApp Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Not Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported Show More Features Email Template Design Features A/B Testing Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Supported Premade Templates Supported Proofing Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Channel Management Features Campaign Management Supported Channel Analytics Supported Incentive Management Supported Inventory Control Supported Lead Management Supported Opportunity Management Supported Order Management Supported Partner Management Supported Product Management Supported Reseller Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Customer Journey Mapping Tools Features Action Management Supported Attribution Modeling Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Supported Templates Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported WhatsApp Marketing Features Alerts Supported API Supported Autoresponder Supported Bulk Messaging Supported Campaign Management Supported Contact Management Supported Multi-Language Support Supported Reporting / Analytics Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Axis LMS Supported Caxita Not Supported Digia Engage Not Supported Facebook Not Supported Freshpaint Not Supported Kaleyra Not Supported Mailchimp Not Supported Meritto Not Supported Microsoft Dynamics 365 Supported Mtalkz Not Supported Refold Not Supported Segment Not Supported SendGrid Not Supported Verloop.io Not Supported WhatsApp Not Supported WordPress Not Supported Zapier Supported Zoho CRM Supported Show More Integrations View All 9 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Axis LMS Not Supported Caxita Supported Digia Engage Supported Facebook Supported Freshpaint Supported Kaleyra Supported Mailchimp Supported Meritto Supported Microsoft Dynamics 365 Not Supported Mtalkz Supported Refold Supported Segment Supported SendGrid Supported Verloop.io Supported WhatsApp Supported WordPress Supported Zapier Not Supported Zoho CRM Not Supported Show More Integrations View All 24 Integrations
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