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About

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!

About

WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent

Audience

Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens.
  • (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface.
  • Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature.
  • WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc.
  • WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign.

Cons

  • So far, WebEngage has not had anything that I dislike as an application.
  • (-) We have an overall excellent experience with it.
  • I never encountered any problem with this platform.
  • WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all.
  • Reports are not very informative and it lacks many data information.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Shopperations
Founded: 2014
United States
shopperations.com

Company Information

WebEngage
Founded: 2011
India
webengage.com

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Categories

Brand Management Supported
Channel Management Supported
Collaboration Supported
CPG Supported
Marketing Supported
Marketing Planning Supported

Categories

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Not Supported
Multi-Campaign Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Not Supported
Incentive Management Not Supported
Inventory Control Not Supported
Lead Management Not Supported
Opportunity Management Not Supported
Order Management Not Supported
Partner Management Not Supported
Product Management Not Supported
Reseller Management Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Supported

CPG Features

Customer Management Not Supported
Electronic Data Interchange Not Supported
Financial Accounting Not Supported
Forecast / Demand Planning Not Supported
Inventory Management Not Supported
Lot Tracking Not Supported
Pricing Management Not Supported
Shopper Marketing Supported
Trade Promotion Supported

Collaboration Features

Brainstorming Not Supported
Calendar Management Supported
Chat / Messaging Not Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Supported
Real Time Editing Supported
Task Management Not Supported
Version Control Not Supported
Video Conferencing Not Supported

Marketing Planning Features

Budgeting & Forecasting Supported
Collaboration Supported
Flowchart Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Supported
Media Planning Supported
Predictive Analytics Not Supported
Presentation Tools Not Supported
Project Tracking Supported
Spend Management Supported

Trade Promotion Management Features

Analytics / ROI Tracking Supported
Approval Workflow Not Supported
Budgeting & Forecasting Supported
Claims Management Not Supported
Competitor Analysis Not Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Supported
Incentive Management Supported
Inventory Control Supported
Lead Management Supported
Opportunity Management Supported
Order Management Supported
Partner Management Supported
Product Management Supported
Reseller Management Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Customer Engagement Features

Analytics Supported
Churn Management Supported
Communication Management Supported
Community Management Supported
Content Syndication Supported
Feedback Collection Supported
Gamification Supported
Live Chat Supported
Video Content Supported

Customer Journey Mapping Tools Features

Action Management Supported
Attribution Modeling Supported
Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Supported
Templates Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Not Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Supported

Push Notifications Features

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Expiry Notifications Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Visual Notifications Supported
Web Notifications Supported

SMS Marketing Features

2-Way Messaging Supported
Artificial Intelligence Not Supported
Contact Management Supported
Mass Texting Supported
Message Personalization Supported
MMS Supported
Mobile Coupons Supported
Mobile Keywords Supported
Polls / Voting Not Supported
Reporting/Analytics Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Supported

Transactional Email Features

A/B Testing Supported
Contact Database Supported
Dynamic Content Supported
Email Monitoring Supported
Mailing List Management Supported
Reporting/Analytics Supported
Spam Check Supported
Template Management Supported

WhatsApp Marketing Features

Alerts Supported
API Supported
Autoresponder Supported
Bulk Messaging Supported
Campaign Management Supported
Contact Management Supported
Multi-Language Support Supported
Reporting / Analytics Supported

Integrations

Bitium Not Supported
Caxita Not Supported
Digia Engage Not Supported
Facebook Not Supported
Freshpaint Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Interakt Not Supported
Kaleyra Not Supported
Mailchimp Not Supported
Mtalkz Not Supported
Refold Not Supported
Segment Not Supported
SendGrid Not Supported
Shopify Not Supported
Stackpile Not Supported
Typof Not Supported
Unifonic Not Supported
Verloop.io Not Supported
WhatsApp Not Supported

Integrations

Bitium Supported
Caxita Supported
Digia Engage Supported
Facebook Supported
Freshpaint Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Interakt Supported
Kaleyra Supported
Mailchimp Supported
Mtalkz Supported
Refold Supported
Segment Supported
SendGrid Supported
Shopify Supported
Stackpile Supported
Typof Supported
Unifonic Supported
Verloop.io Supported
WhatsApp Supported
Claim Shopperations and update features and information
Claim Shopperations and update features and information
Claim WebEngage and update features and information
Claim WebEngage and update features and information