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About

SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.

About

AI-moderated interviews and instant synthesis, power smarter & faster decisions. Just outline your research objectives, and AI will generate your customized, expert-quality interview guide, free for you to edit & embed any stimuli. Just press go and let us handle the recruitment, incentives, and scheduling, so you can focus your time on the highest-impact activities. Lead your own interviews to get that firsthand customer empathy or let our AI-moderator take the reins to multiply your speed & scale. Instant, customizable & actionable project insights that tie to your research goals and update in real time, so your team can make more informed decisions in hours, not weeks. Your interview questions guide the discussion, with real-time adjustments based on participant responses. Interview moderation anytime and in any time zone. Run as many interviews as you want, all at once. Let participants interview at work, at home, or on the go.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.

Audience

Teams interested in a solution providing AI-moderated interviews and real-time synthesis to get insights

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

SaliencyLab
France
www.saliencylab.com

Company Information

Strella
United States
www.strella.io

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Rostoc

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Categories

Market Research Supported

Categories

Market Research Supported

Integrations

Model Context Protocol (MCP) Supported

Integrations

Model Context Protocol (MCP) Not Supported
Claim SaliencyLab and update features and information
Claim SaliencyLab and update features and information
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Claim Strella and update features and information