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About
SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.
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About
AI-moderated interviews and instant synthesis, power smarter & faster decisions. Just outline your research objectives, and AI will generate your customized, expert-quality interview guide, free for you to edit & embed any stimuli. Just press go and let us handle the recruitment, incentives, and scheduling, so you can focus your time on the highest-impact activities. Lead your own interviews to get that firsthand customer empathy or let our AI-moderator take the reins to multiply your speed & scale. Instant, customizable & actionable project insights that tie to your research goals and update in real time, so your team can make more informed decisions in hours, not weeks. Your interview questions guide the discussion, with real-time adjustments based on participant responses. Interview moderation anytime and in any time zone. Run as many interviews as you want, all at once. Let participants interview at work, at home, or on the go.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.
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Audience
Teams interested in a solution providing AI-moderated interviews and real-time synthesis to get insights
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version
Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationSaliencyLab
France
www.saliencylab.com
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Company InformationStrella
United States
www.strella.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Model Context Protocol (MCP)
Not Supported
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