Minds
Minds is a synthetic market research platform for testing concepts, messages, brands, products, and strategic hypotheses with configurable AI-powered customer panels. Teams can define audiences, generate structured study plans, review them before execution, run qualitative and quantitative research, compare segments, and export evidence for analysis. Minds supports multilingual research, reusable audiences, shared workspaces, secure API access, and a public Model Context Protocol (MCP) server for agent workflows. It is designed for market researchers, insights teams, product teams, brand strategists, agencies, and founders who need fast directional evidence while keeping consequential decisions reviewable and validating high-stakes findings with human research.
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Audience Analysis
Meet your audience before you build—AI persona panels for product and pricing research. Audience Analysis helps indie founders and SaaS teams explore product ideas, pricing, and objections with fictional AI panels. Users describe a market and create a persona panel with distinct goals, needs, and concerns. Add product links or images for context, question the full panel or individual personas, compare responses, review themes and sentiment, and follow up on contrasting views. Free accounts include 750 one-time credits and public panels of up to 10 personas; paid plans offer monthly credits, larger panels, private audiences on eligible tiers, and API access on Growth and above. These exploratory simulations help sharpen hypotheses, not produce representative research or replace real customer interviews. Validate findings with customers, experiments, and observed behavior.
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Electric Twin
Electric Twin is an AI-powered synthetic audience simulation platform that builds virtual populations from real data so teams can instantly predict how target consumers will think, behave, and respond to products, messages, campaigns, and strategic questions without running traditional surveys or panels. It combines large language models, machine learning, and social science theory to create detailed synthetic personas that mirror real-world audiences and can be queried to produce quick, distribution-accurate insights that match the statistical patterns of live research with high fidelity, often achieving accuracy comparable to conventional methods but in seconds instead of weeks. With tailored synthetic audiences, organizations can test copy, product ideas, campaigns, and market assumptions, iterate quickly across segments, explore reactions from different demographics, and accelerate understanding that would normally require costly, slow field research.
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YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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